Budget Direct
33 mentions in Australia and New Zealand, 14th of 39 in Insurers for share of voice. Net sentiment sits 4.5 points above the peer median.
- Markets
- AU
- Category
- Insurers
- Part of
- Auto & General
- Website
- budgetdirect.com.au
Budget Direct among Insurers
Across: net sentiment. Size: share of voice. Ring: its sentiment mix. 2 brands with a single mention left off.
- Positive
- Neutral
- Negative
- Mixed
- Share of voice
- 3%
- 14th of 39, 33 mentions
- Net sentiment
- 0
- Peer median -4
- Net advocacy
- 0
- Peer median 0
- Rejection
- 6%
- 2 of 33 staged mentions
- 14th of 39 for share of voice
- 5th of 18 for net sentiment
- 4th of 18 for net advocacy
- 9th of 18 for past awareness
- 14th of 18 for rejection
Budget Direct against its peers
The share of Budget Direct's mentions at each stage, against the median of the other brands in Insurers mentioned in this view (38 of them).
Every staged mention of Budget Direct, 100%Rejection, the exit
Awareness
42%
-7 pts on peers (49%)
Names the brand in passing or in the news.
Consideration
18%
+8 pts on peers (10%)
Weighing it up, asking about it, comparing.
Usage
27%
-6 pts on peers (33%)
Says they bank, invest or are insured with it.
Preference
0%
Level with peers (0%)
Chooses it over the alternatives.
Advocacy
6%
+6 pts on peers (0%)
Recommends it to others.
Rejection
6%
+4 pts on peers (2%)
Left it, refuses it or warns others off.
Mentions by week
- Positive
- Neutral
- Negative
- Mixed
Where the conversation happens
Mentions by source in Australia and New Zealand; the figure beside each count is net sentiment.
- Reddit240
- News6-17
- Reviewers and creators20
- Brand pages1+100
What the posts were about
Sence tags each finance post with what it covers. These are the topics of the posts Budget Direct was named under; brand page posts are not tagged, so they sit under "Not tagged".
- Insurance28+7
- Scams and Fraud30
- Money Advice3-33
- Banking1+100
- Not tagged1-100
- Credit and BNPL1-100
Who they leave for, and who they leave
Comments that reject one brand and name another they use, prefer or are weighing up.
What people actually say
A spread of comments at each stage, as written. Comments that tag or name another commenter are left out.
“what like the same company owning budget direct, compare the market and iselect?”
neutralAlso mentionsCompare the Market, neutral sentimentiSelect, neutral sentiment
Reddit, Australia, 22 Sep 2026
“Budget direct is always the first result in their searches for me. And it’s always higher than the competition. I don’t even bother anymore as I get nothing but annoying phone calls for days afterwards.”
negativeReddit, Australia, 23 Sep 2026
“Allaince used to allow budget Direct do, but dont insure certain areas”
“Never used them, they have never offered a better product at a cheaper price! 😭”
negativeNews, Australia, Facebook, 19 Oct 2026
The posts that got Budget Direct talked about
- 6mentions
Car insurers under fire as premiums rise well above inflation | ABC NEWS
r/AusFinance on Reddit, 15 Aug 2026 · Insurance
- 4mentions
Home insurance is cooked
r/AusFinance on Reddit, 9 Sep 2026 · Insurance
- 3mentions
Home and contents insurance renewal
r/AusFinance on Reddit, 27 Sep 2026 · Insurance
- 3mentions
Budget Direct home contents insurance doesn't cover desktop, monitor, external hard drives ?
r/australia on Reddit, 15 Aug 2026 · Insurance
Every brand in Insurers
| Weekly | ||||||
|---|---|---|---|---|---|---|
 Southern CrossNZ | 23719% | -22 | 52% | 3% | -2 | |
 AMINZ | 1149% | +66 | 87% | 3% | -2 | |
 Bupa AustraliaAU | 766% | -34 | 42% | 9% | -5 | |
 RACVAU | 676% | -43 | 37% | 3% | -1 | |
 RAC WAAU | 605% | +30 | 27% | 2% | 0 | |
 AllianzNZ + AU | 585% | -41 | 55% | 3% | -2 | |
 MedibankAU | 514% | -39 | 25% | 2% | 0 | |
 AAMIAU | 484% | -33 | 65% | 6% | -2 | |
 nibNZ + AU | 454% | -29 | 53% | 2% | -2 | |
 NRMA InsuranceAU | 383% | -32 | 39% | 11% | -8 | |
 Suncorp InsuranceAU | 363% | -22 | 14% | 3% | -3 | |
 QBEAU | 353% | -34 | 34% | 11% | -9 | |
 YouiAU | 343% | -26 | 56% | 6% | 0 | |
| Budget DirectAU | 333% | 0 | 52% | 6% | 0 | |
 RACQAU | 242% | -12 | 46% | 0% | +4 | |
 Cover-MoreNZ | 232% | -9 | 70% | 0% | +4 | |
 Partners LifeNZ | 222% | +50 | 50% | 0% | +9 | |
 GIOAU | 222% | +18 | 55% | 0% | 0 | |
 AA InsuranceNZ | 181% | +11 | 61% | 6% | -6 | |
 TALAU | 181% | -28 | 22% | 0% | 0 | |
 TowerNZ | 161% | +13 | 69% | 6% | +6 | |
| 161% | +31 | 67% | 0% | +7 | ||
| 151% | +20 | 40% | 7% | -7 | ||
 StateNZ | 141% | 0 | 57% | 7% | -7 | |
 CoveNZ | 131% | 0 | 77% | 8% | 0 | |
 ShannonsAU | 12<1% | +8 | 75% | 8% | +8 | |
 RAAAU | 11<1% | -18 | 55% | 0% | 0 | |
 Asteron LifeNZ | 8<1% | +63 | 75% | 0% | 0 | |
 AIA NZNZ | 8<1% | 0 | 50% | 0% | 0 | |
 ApiaAU | 8<1% | 0 | 38% | 0% | 0 | |
 VeroNZ | 7<1% | -14 | 43% | 14% | -14 | |
 1CoverNZ | 6<1% | 0 | 50% | 17% | 0 | |
 MASNZ | 5<1% | +100 | 20% | 0% | 0 | |
 UniMedNZ | 5<1% | -60 | 40% | 0% | 0 | |
 Fidelity LifeNZ | 4<1% | +25 | 50% | 0% | 0 | |
 ahmAU | 4<1% | +50 | 50% | 0% | 0 | |
 Real InsuranceAU | 4<1% | 0 | 25% | 0% | 0 | |
 Trade Me InsuranceNZ | 1<1% | -100 | 0% | 0% | 0 | |
 AndoNZ | 1<1% | -100 | 0% | 0% | 0 |