Sence
inAU + NZ

Who leads Non-bank lenders

354 mentions of 23 brands in Australia and New Zealand. Rates rank brands with 20 or more mentions; ties share a place, and the better-evidenced brand reads first.

Most talked about

Share of every mention in the category.

Squirrel22%
  1. 2Latitude Financial17%n=61
  2. 3Pepper Money16%n=57
  3. 4First Credit Union11%n=40
  4. 5Humm10%n=34

18 more ranked in the category table.

Best liked

Positive minus negative mentions, out of 100.

First Credit Union+95
  1. 2Squirrel+40n=77
  2. 3Pepper Money-18n=57
  3. 4Humm-26n=34
  4. 5Latitude Financial-33n=61

Strongest advocacy

Preference and advocacy minus rejection, out of 100 staged mentions.

Squirrel+14
  1. 2First Credit Union+10n=40
  2. 3Humm0n=34
  3. 4Latitude Financial-3n=61
  4. 5Pepper Money-11n=57

Furthest down the funnel

Mentions from people weighing up, using, preferring or recommending it.

First Credit Union78%
  1. 2Squirrel70%n=77
  2. 3Latitude Financial49%n=61
  3. 4Humm38%n=34
  4. 5Pepper Money32%n=57

Least rejected

Share of staged mentions that reject the brand, lowest first.

Squirrel0%
  1. 1First Credit Union0%n=40
  2. 3Latitude Financial3%n=61
  3. 4Humm9%n=34
  4. 5Pepper Money12%n=57