GIO againstInsurersinAU + NZ

GIO

22 mentions in Australia and New Zealand, 17th of 39 in Insurers for share of voice. Net sentiment sits 22.5 points above the peer median.

Markets
AU
Category
Insurers
Part of
Suncorp Group
Website
gio.com.au
Compare GIO with other Insurers

GIO among Insurers

-100-500+50+100
More negativeNet sentimentMore positive

Across: net sentiment. Size: share of voice. Ring: its sentiment mix. 2 brands with a single mention left off.

  • Positive
  • Neutral
  • Negative
  • Mixed
Share of voice
2%
17th of 39, 22 mentions
Net sentiment
+18
Peer median -4
Net advocacy
0
Peer median 0
Rejection
0%
0 of 22 staged mentions
  • 17th of 39 for share of voice
  • 4th of 18 for net sentiment
  • 4th of 18 for net advocacy
  • 6th of 18 for past awareness
  • 1st of 18 for rejection

GIO against its peers

The share of GIO's mentions at each stage, against the median of the other brands in Insurers mentioned in this view (38 of them).

Every staged mention of GIO, 100%Rejection, the exit

  1. Awareness

    45%

    -4 pts on peers (49%)

    Names the brand in passing or in the news.

  2. Consideration

    18%

    +8 pts on peers (10%)

    Weighing it up, asking about it, comparing.

  3. Usage

    36%

    +5 pts on peers (31%)

    Says they bank, invest or are insured with it.

  4. Preference

    0%

    Level with peers (0%)

    Chooses it over the alternatives.

  5. Advocacy

    0%

    Level with peers (0%)

    Recommends it to others.

  6. Rejection

    0%

    -2 pts on peers (2%)

    Left it, refuses it or warns others off.

Mentions by week

  • Positive
  • Neutral
  • Negative
  • Mixed
7 AugWeek of 6 Nov

Where the conversation happens

Mentions by source in Australia and New Zealand; the figure beside each count is net sentiment.

  • Reddit
    16+31
  • News
    4+25
  • Reviewers and creators
    1-100
  • Brand pages
    1-100

What the posts were about

Sence tags each finance post with what it covers. These are the topics of the posts GIO was named under; brand page posts are not tagged, so they sit under "Not tagged".

  • Insurance
    18+22
  • Not tagged
    3-33
  • Investing
    1+100

Who they leave for, and who they leave

Comments that reject one brand and name another they use, prefer or are weighing up.

Losing customers to

Rejects GIO, names this brand instead.

No comments in this view.

Winning customers from

Rejects this brand, names GIO instead.

No comments in this view.

What people actually say

A spread of comments at each stage, as written. Comments that tag or name another commenter are left out.

  • “This is what Gio contracted workers considers a finished job. 90 year olds house. Never came back to complete it.”
    negative

    Brand pages, Australia, Facebook, 31 Oct 2026

The posts that got GIO talked about

  1. Car insurers under fire as premiums rise well above inflation | ABC NEWS

    r/AusFinance on Reddit, 15 Aug 2026 · Insurance

    4mentions
  2. RBA increases cash rate by 25 basis points to 4.85%

    r/AusFinance on Reddit, 3 Nov 2026

    2mentions
  3. Home insurance is cooked

    r/AusFinance on Reddit, 9 Sep 2026 · Insurance

    2mentions
  4. Home and contents insurance renewal

    r/AusFinance on Reddit, 27 Sep 2026 · Insurance

    2mentions

Every brand in Insurers

Every brand in this view, sortable
Weekly
Southern CrossNZ23719%-2252%3%-2
AMINZ1149%+6687%3%-2
Bupa AustraliaAU766%-3442%9%-5
RACVAU676%-4337%3%-1
RAC WAAU605%+3027%2%0
AllianzNZ + AU585%-4155%3%-2
MedibankAU514%-3925%2%0
AAMIAU484%-3365%6%-2
nibNZ + AU454%-2953%2%-2
NRMA InsuranceAU383%-3239%11%-8
Suncorp InsuranceAU363%-2214%3%-3
QBEAU353%-3434%11%-9
YouiAU343%-2656%6%0
Budget DirectAU333%052%6%0
RACQAU242%-1246%0%+4
Cover-MoreNZ232%-970%0%+4
Partners LifeNZ222%+5050%0%+9
GIOAU222%+1855%0%0
AA InsuranceNZ181%+1161%6%-6
TALAU181%-2822%0%0
TowerNZ161%+1369%6%+6
Chubb Life NZNZ161%+3167%0%+7
HCFAU151%+2040%7%-7
StateNZ141%057%7%-7
CoveNZ131%077%8%0
ShannonsAU12<1%+875%8%+8
RAAAU11<1%-1855%0%0
Asteron LifeNZ8<1%+6375%0%0
AIA NZNZ8<1%050%0%0
ApiaAU8<1%038%0%0
VeroNZ7<1%-1443%14%-14
1CoverNZ6<1%050%17%0
MASNZ5<1%+10020%0%0
UniMedNZ5<1%-6040%0%0
Fidelity LifeNZ4<1%+2550%0%0
ahmAU4<1%+5050%0%0
Real InsuranceAU4<1%025%0%0
Trade Me InsuranceNZ1<1%-1000%0%0
AndoNZ1<1%-1000%0%0