Bupa Australia
76 mentions in Australia and New Zealand, 3rd of 39 in Insurers for share of voice. Net sentiment sits 34 points below the peer median.
- Markets
- AU
- Category
- Insurers
- Part of
- Bupa
- Website
- bupa.com.au
Bupa Australia among Insurers
Across: net sentiment. Size: share of voice. Ring: its sentiment mix. 2 brands with a single mention left off.
- Positive
- Neutral
- Negative
- Mixed
- Share of voice
- 6%
- 3rd of 39, 76 mentions
- Net sentiment
- -34
- Peer median 0
- Net advocacy
- -5
- Peer median 0
- Rejection
- 9%
- 7 of 76 staged mentions
- 3rd of 39 for share of voice
- 14th of 18 for net sentiment
- 16th of 18 for net advocacy
- 12th of 18 for past awareness
- 16th of 18 for rejection
Bupa Australia against its peers
The share of Bupa Australia's mentions at each stage, against the median of the other brands in Insurers mentioned in this view (38 of them).
Every staged mention of Bupa Australia, 100%Rejection, the exit
Awareness
49%
+1 pts on peers (48%)
Names the brand in passing or in the news.
Consideration
4%
-7 pts on peers (11%)
Weighing it up, asking about it, comparing.
Usage
34%
+3 pts on peers (31%)
Says they bank, invest or are insured with it.
Preference
1%
+1 pts on peers (0%)
Chooses it over the alternatives.
Advocacy
3%
+3 pts on peers (0%)
Recommends it to others.
Rejection
9%
+7 pts on peers (2%)
Left it, refuses it or warns others off.
Mentions by week
- Positive
- Neutral
- Negative
- Mixed
Where the conversation happens
Mentions by source in Australia and New Zealand; the figure beside each count is net sentiment.
- Brand pages29-72
- Reddit27+7
- News19-32
- Reviewers and creators1-100
What the posts were about
Sence tags each finance post with what it covers. These are the topics of the posts Bupa Australia was named under; brand page posts are not tagged, so they sit under "Not tagged".
- Insurance35-11
- Not tagged27-70
- Money Advice8-25
- Scams and Fraud5-40
- KiwiSaver and Super4-25
Who they leave for, and who they leave
Comments that reject one brand and name another they use, prefer or are weighing up.
Losing customers to
Rejects Bupa Australia, names this brand instead.
No comments in this view.
Winning customers from
Rejects this brand, names Bupa Australia instead.
No comments in this view.
What people actually say
A spread of comments at each stage, as written. Comments that tag or name another commenter are left out.
“Bupa and hcf are not for profits.”
“I think BUPA is for profit. HCF is member owned.”
“Why has BUPA sprayed 250 hectares of land with two different herbicides glyphosate and simazine on a property in Mt Eccles in Victoria????”
negativeBrand pages, Australia, Facebook, 25 Aug 2026
“Unlimted general dentist procedures with bupa on second or top level of cover.”
neutralNews, Australia, Facebook, 28 Oct 2026
The posts that got Bupa Australia talked about
- 7mentions
Bupa health insurance questions
r/AusFinance on Reddit, 14 Sep 2026 · Insurance
- 6mentions
Your tax pays private health insurers $7.56b a year. They still made $1.12b profit in 9 months.
r/AusFinance on Reddit, 14 Oct 2026 · Insurance
- 4mentions
A private health insurer makes more money the less it spends on your healthcare. Increasingly, they own the GP clinic you visit — and the specialist it refers you to. Stay inside t
Michael West Journo on Facebook, 10 Aug 2026 · Insurance
- 3mentions
Aussies getting a health fund massage are being offered extra services
Daily Mail Australia on Facebook, 28 Oct 2026 · Insurance
Every brand in Insurers
| Weekly | ||||||
|---|---|---|---|---|---|---|
 Southern CrossNZ | 23719% | -22 | 52% | 3% | -2 | |
 AMINZ | 1149% | +66 | 87% | 3% | -2 | |
| Bupa AustraliaAU | 766% | -34 | 42% | 9% | -5 | |
 RACVAU | 676% | -43 | 37% | 3% | -1 | |
 RAC WAAU | 605% | +30 | 27% | 2% | 0 | |
 AllianzNZ + AU | 585% | -41 | 55% | 3% | -2 | |
 MedibankAU | 514% | -39 | 25% | 2% | 0 | |
 AAMIAU | 484% | -33 | 65% | 6% | -2 | |
 nibNZ + AU | 454% | -29 | 53% | 2% | -2 | |
 NRMA InsuranceAU | 383% | -32 | 39% | 11% | -8 | |
 Suncorp InsuranceAU | 363% | -22 | 14% | 3% | -3 | |
 QBEAU | 353% | -34 | 34% | 11% | -9 | |
 YouiAU | 343% | -26 | 56% | 6% | 0 | |
 Budget DirectAU | 333% | 0 | 52% | 6% | 0 | |
 RACQAU | 242% | -12 | 46% | 0% | +4 | |
 Cover-MoreNZ | 232% | -9 | 70% | 0% | +4 | |
 Partners LifeNZ | 222% | +50 | 50% | 0% | +9 | |
 GIOAU | 222% | +18 | 55% | 0% | 0 | |
 AA InsuranceNZ | 181% | +11 | 61% | 6% | -6 | |
 TALAU | 181% | -28 | 22% | 0% | 0 | |
 TowerNZ | 161% | +13 | 69% | 6% | +6 | |
| 161% | +31 | 67% | 0% | +7 | ||
| 151% | +20 | 40% | 7% | -7 | ||
 StateNZ | 141% | 0 | 57% | 7% | -7 | |
 CoveNZ | 131% | 0 | 77% | 8% | 0 | |
 ShannonsAU | 12<1% | +8 | 75% | 8% | +8 | |
 RAAAU | 11<1% | -18 | 55% | 0% | 0 | |
 Asteron LifeNZ | 8<1% | +63 | 75% | 0% | 0 | |
 AIA NZNZ | 8<1% | 0 | 50% | 0% | 0 | |
 ApiaAU | 8<1% | 0 | 38% | 0% | 0 | |
 VeroNZ | 7<1% | -14 | 43% | 14% | -14 | |
 1CoverNZ | 6<1% | 0 | 50% | 17% | 0 | |
 MASNZ | 5<1% | +100 | 20% | 0% | 0 | |
 UniMedNZ | 5<1% | -60 | 40% | 0% | 0 | |
 Fidelity LifeNZ | 4<1% | +25 | 50% | 0% | 0 | |
 ahmAU | 4<1% | +50 | 50% | 0% | 0 | |
 Real InsuranceAU | 4<1% | 0 | 25% | 0% | 0 | |
 Trade Me InsuranceNZ | 1<1% | -100 | 0% | 0% | 0 | |
 AndoNZ | 1<1% | -100 | 0% | 0% | 0 |