RAA
11 mentions in Australia and New Zealand, 27th of 39 in Insurers for share of voice. Net sentiment sits 18 points below the peer median.
- Markets
- AU
- Category
- Insurers
- Website
- raa.com.au
RAA among Insurers
Across: net sentiment. Size: share of voice. Ring: its sentiment mix. 2 brands with a single mention left off.
- Positive
- Neutral
- Negative
- Mixed
- Share of voice
- <1%
- 27th of 39, 11 mentions
- Net sentiment
- -18
- Peer median 0
- Net advocacy
- 0
- Peer median 0
- Rejection
- 0%
- 0 of 11 staged mentions
- 27th of 39 for share of voice
- Unranked for net sentiment (ranks from 20 mentions)
- Unranked for net advocacy (ranks from 20 mentions)
- Unranked for past awareness (ranks from 20 mentions)
- Unranked for rejection (ranks from 20 mentions)
RAA against its peers
The share of RAA's mentions at each stage, against the median of the other brands in Insurers mentioned in this view (38 of them).
Every staged mention of RAA, 100%Rejection, the exit
Awareness
45%
-4 pts on peers (49%)
Names the brand in passing or in the news.
Consideration
0%
-11 pts on peers (11%)
Weighing it up, asking about it, comparing.
Usage
55%
+23 pts on peers (31%)
Says they bank, invest or are insured with it.
Preference
0%
Level with peers (0%)
Chooses it over the alternatives.
Advocacy
0%
Level with peers (0%)
Recommends it to others.
Rejection
0%
-2 pts on peers (2%)
Left it, refuses it or warns others off.
Mentions by week
- Positive
- Neutral
- Negative
- Mixed
Where the conversation happens
Mentions by source in Australia and New Zealand; the figure beside each count is net sentiment.
- News6-50
- Reddit5+20
What the posts were about
Sence tags each finance post with what it covers. These are the topics of the posts RAA was named under; brand page posts are not tagged, so they sit under "Not tagged".
- Insurance6-50
- Money Advice2+100
- Scams and Fraud20
- Investing1-100
Who they leave for, and who they leave
Comments that reject one brand and name another they use, prefer or are weighing up.
Losing customers to
Rejects RAA, names this brand instead.
No comments in this view.
Winning customers from
Rejects this brand, names RAA instead.
No comments in this view.
What people actually say
A spread of comments at each stage, as written. Comments that tag or name another commenter are left out.
“I'm growing tired of massive spikes in my RAA insurance premiums. Time to shop around 😌”
negativeNews, Australia, Facebook, 11 Oct 2026
The posts that got RAA talked about
- 4mentions
#EXCLUSIVE: South Australia’s largest member body has axed staff and booked an $18.9m loss – despite pocketing a $235.5m windfall from its Allianz insurance deal. 📌 READ MORE: htt
The Advertiser on Facebook, 9 Oct 2026 · Insurance
- 2mentions
"I want to make sure nobody else is out of pocket thousands of dollars like I am."
Yahoo News Australia on Facebook, 21 Oct 2026 · Scams and Fraud
- 2mentions
Would you rather have an awkward phone call and save money or have no phone call and spend more?
r/AusFinance on Reddit, 6 Oct 2026 · Money Advice
- 1mentions
Car insurers under fire as premiums rise well above inflation | ABC NEWS
r/AusFinance on Reddit, 15 Aug 2026 · Insurance
Every brand in Insurers
| Weekly | ||||||
|---|---|---|---|---|---|---|
 Southern CrossNZ | 23719% | -22 | 52% | 3% | -2 | |
 AMINZ | 1149% | +66 | 87% | 3% | -2 | |
 Bupa AustraliaAU | 766% | -34 | 42% | 9% | -5 | |
 RACVAU | 676% | -43 | 37% | 3% | -1 | |
 RAC WAAU | 605% | +30 | 27% | 2% | 0 | |
 AllianzNZ + AU | 585% | -41 | 55% | 3% | -2 | |
 MedibankAU | 514% | -39 | 25% | 2% | 0 | |
 AAMIAU | 484% | -33 | 65% | 6% | -2 | |
 nibNZ + AU | 454% | -29 | 53% | 2% | -2 | |
 NRMA InsuranceAU | 383% | -32 | 39% | 11% | -8 | |
 Suncorp InsuranceAU | 363% | -22 | 14% | 3% | -3 | |
 QBEAU | 353% | -34 | 34% | 11% | -9 | |
 YouiAU | 343% | -26 | 56% | 6% | 0 | |
 Budget DirectAU | 333% | 0 | 52% | 6% | 0 | |
 RACQAU | 242% | -12 | 46% | 0% | +4 | |
 Cover-MoreNZ | 232% | -9 | 70% | 0% | +4 | |
 Partners LifeNZ | 222% | +50 | 50% | 0% | +9 | |
 GIOAU | 222% | +18 | 55% | 0% | 0 | |
 AA InsuranceNZ | 181% | +11 | 61% | 6% | -6 | |
 TALAU | 181% | -28 | 22% | 0% | 0 | |
 TowerNZ | 161% | +13 | 69% | 6% | +6 | |
| 161% | +31 | 67% | 0% | +7 | ||
| 151% | +20 | 40% | 7% | -7 | ||
 StateNZ | 141% | 0 | 57% | 7% | -7 | |
 CoveNZ | 131% | 0 | 77% | 8% | 0 | |
 ShannonsAU | 12<1% | +8 | 75% | 8% | +8 | |
| RAAAU | 11<1% | -18 | 55% | 0% | 0 | |
 Asteron LifeNZ | 8<1% | +63 | 75% | 0% | 0 | |
 AIA NZNZ | 8<1% | 0 | 50% | 0% | 0 | |
 ApiaAU | 8<1% | 0 | 38% | 0% | 0 | |
 VeroNZ | 7<1% | -14 | 43% | 14% | -14 | |
 1CoverNZ | 6<1% | 0 | 50% | 17% | 0 | |
 MASNZ | 5<1% | +100 | 20% | 0% | 0 | |
 UniMedNZ | 5<1% | -60 | 40% | 0% | 0 | |
 Fidelity LifeNZ | 4<1% | +25 | 50% | 0% | 0 | |
 ahmAU | 4<1% | +50 | 50% | 0% | 0 | |
 Real InsuranceAU | 4<1% | 0 | 25% | 0% | 0 | |
 Trade Me InsuranceNZ | 1<1% | -100 | 0% | 0% | 0 | |
 AndoNZ | 1<1% | -100 | 0% | 0% | 0 |