QBE
35 mentions in Australia and New Zealand, 12th of 39 in Insurers for share of voice. Net sentiment sits 34 points below the peer median.
Compare QBE with other InsurersQBE among Insurers
Across: net sentiment. Size: share of voice. Ring: its sentiment mix. 2 brands with a single mention left off.
- Positive
- Neutral
- Negative
- Mixed
- Share of voice
- 3%
- 12th of 39, 35 mentions
- Net sentiment
- -34
- Peer median 0
- Net advocacy
- -9
- Peer median 0
- Rejection
- 11%
- 4 of 35 staged mentions
- 12th of 39 for share of voice
- 14th of 18 for net sentiment
- 18th of 18 for net advocacy
- 15th of 18 for past awareness
- 18th of 18 for rejection
QBE against its peers
The share of QBE's mentions at each stage, against the median of the other brands in Insurers mentioned in this view (38 of them).
Every staged mention of QBE, 100%Rejection, the exit
Awareness
54%
+7 pts on peers (47%)
Names the brand in passing or in the news.
Consideration
17%
+7 pts on peers (10%)
Weighing it up, asking about it, comparing.
Usage
14%
-19 pts on peers (33%)
Says they bank, invest or are insured with it.
Preference
0%
Level with peers (0%)
Chooses it over the alternatives.
Advocacy
3%
+3 pts on peers (0%)
Recommends it to others.
Rejection
11%
+9 pts on peers (2%)
Left it, refuses it or warns others off.
Mentions by week
- Positive
- Neutral
- Negative
- Mixed
Where the conversation happens
Mentions by source in Australia and New Zealand; the figure beside each count is net sentiment.
- Reddit19+5
- News10-70
- Brand pages6-100
What the posts were about
Sence tags each finance post with what it covers. These are the topics of the posts QBE was named under; brand page posts are not tagged, so they sit under "Not tagged".
- Insurance21-10
- Not tagged5-80
- Banking5-60
- Home Loans2-100
- Money Advice2-100
- KiwiSaver and Super10
- Investing1-100
Who they leave for, and who they leave
Comments that reject one brand and name another they use, prefer or are weighing up.
Winning customers from
Rejects this brand, names QBE instead.
No comments in this view.
What people actually say
A spread of comments at each stage, as written. Comments that tag or name another commenter are left out.
“A relative is a former QBE senior underwriter, she had to tell people this is because of the tobacconist fire bombings that have happened in the last few years.”
neutralReddit, Australia, 13 Sep 2026
“QBE will only replace or build to what was previously there. They won't pay you out to rebuild what you like which is the only catch.”
negativeReddit, Australia, 24 Sep 2026
The posts that got QBE talked about
- 4mentions
Why is QBE insurance so cheap for flood risk properties?
r/AusPropertyChat on Reddit, 20 Aug 2026 · Insurance
- 3mentions
With less sunshine, tumble dryers tend to be used more in winter. There’s nothing like popping on a jumper straight out of the dryer. But poorly maintained dryers can increase the
QBE Insurance Australia on Facebook, 12 Aug 2026
- 3mentions
Insurer won't renew policy due to tobacconist near by
r/AusBusiness on Reddit, 10 Sep 2026 · Insurance
- 2mentions
The insurer is now also facing a $497,500 penalty for the mistake.
Yahoo News Australia on Facebook, 28 Oct 2026 · Insurance
Every brand in Insurers
| Weekly | ||||||
|---|---|---|---|---|---|---|
 Southern CrossNZ | 23719% | -22 | 52% | 3% | -2 | |
 AMINZ | 1149% | +66 | 87% | 3% | -2 | |
 Bupa AustraliaAU | 766% | -34 | 42% | 9% | -5 | |
 RACVAU | 676% | -43 | 37% | 3% | -1 | |
 RAC WAAU | 605% | +30 | 27% | 2% | 0 | |
 AllianzNZ + AU | 585% | -41 | 55% | 3% | -2 | |
 MedibankAU | 514% | -39 | 25% | 2% | 0 | |
 AAMIAU | 484% | -33 | 65% | 6% | -2 | |
 nibNZ + AU | 454% | -29 | 53% | 2% | -2 | |
 NRMA InsuranceAU | 383% | -32 | 39% | 11% | -8 | |
 Suncorp InsuranceAU | 363% | -22 | 14% | 3% | -3 | |
| QBEAU | 353% | -34 | 34% | 11% | -9 | |
 YouiAU | 343% | -26 | 56% | 6% | 0 | |
 Budget DirectAU | 333% | 0 | 52% | 6% | 0 | |
 RACQAU | 242% | -12 | 46% | 0% | +4 | |
 Cover-MoreNZ | 232% | -9 | 70% | 0% | +4 | |
 Partners LifeNZ | 222% | +50 | 50% | 0% | +9 | |
 GIOAU | 222% | +18 | 55% | 0% | 0 | |
 AA InsuranceNZ | 181% | +11 | 61% | 6% | -6 | |
 TALAU | 181% | -28 | 22% | 0% | 0 | |
 TowerNZ | 161% | +13 | 69% | 6% | +6 | |
| 161% | +31 | 67% | 0% | +7 | ||
| 151% | +20 | 40% | 7% | -7 | ||
 StateNZ | 141% | 0 | 57% | 7% | -7 | |
 CoveNZ | 131% | 0 | 77% | 8% | 0 | |
 ShannonsAU | 12<1% | +8 | 75% | 8% | +8 | |
 RAAAU | 11<1% | -18 | 55% | 0% | 0 | |
 Asteron LifeNZ | 8<1% | +63 | 75% | 0% | 0 | |
 AIA NZNZ | 8<1% | 0 | 50% | 0% | 0 | |
 ApiaAU | 8<1% | 0 | 38% | 0% | 0 | |
 VeroNZ | 7<1% | -14 | 43% | 14% | -14 | |
 1CoverNZ | 6<1% | 0 | 50% | 17% | 0 | |
 MASNZ | 5<1% | +100 | 20% | 0% | 0 | |
 UniMedNZ | 5<1% | -60 | 40% | 0% | 0 | |
 Fidelity LifeNZ | 4<1% | +25 | 50% | 0% | 0 | |
 ahmAU | 4<1% | +50 | 50% | 0% | 0 | |
 Real InsuranceAU | 4<1% | 0 | 25% | 0% | 0 | |
 Trade Me InsuranceNZ | 1<1% | -100 | 0% | 0% | 0 | |
 AndoNZ | 1<1% | -100 | 0% | 0% | 0 |