Compare the Market
14 mentions in Australia and New Zealand, 16th of 29 in Comparison and advice for share of voice. Net sentiment sits 52 points below the peer median.
- Markets
- AU
- Category
- Comparison and advice
- Part of
- Auto & General
- Website
- comparethemarket.com.au
Compare the Market among Comparison and advice
Across: net sentiment. Size: share of voice. Ring: its sentiment mix. 1 brand with a single mention left off.
- Positive
- Neutral
- Negative
- Mixed
- Share of voice
- 2%
- 16th of 29, 14 mentions
- Net sentiment
- -36
- Peer median +16
- Net advocacy
- 0
- Peer median +12
- Rejection
- 0%
- 0 of 14 staged mentions
- 16th of 29 for share of voice
- Unranked for net sentiment (ranks from 20 mentions)
- Unranked for net advocacy (ranks from 20 mentions)
- Unranked for past awareness (ranks from 20 mentions)
- Unranked for rejection (ranks from 20 mentions)
Compare the Market against its peers
The share of Compare the Market's mentions at each stage, against the median of the other brands in Comparison and advice mentioned in this view (28 of them).
Every staged mention of Compare the Market, 100%Rejection, the exit
Awareness
93%
+18 pts on peers (75%)
Names the brand in passing or in the news.
Consideration
7%
+7 pts on peers (0%)
Weighing it up, asking about it, comparing.
Usage
0%
-5 pts on peers (5%)
Says they bank, invest or are insured with it.
Preference
0%
Level with peers (0%)
Chooses it over the alternatives.
Advocacy
0%
-10 pts on peers (10%)
Recommends it to others.
Rejection
0%
Level with peers (0%)
Left it, refuses it or warns others off.
Mentions by week
- Positive
- Neutral
- Negative
- Mixed
Where the conversation happens
Mentions by source in Australia and New Zealand; the figure beside each count is net sentiment.
- Reddit9-33
- Reviewers and creators4-50
- News10
What the posts were about
Sence tags each finance post with what it covers. These are the topics of the posts Compare the Market was named under; brand page posts are not tagged, so they sit under "Not tagged".
- Insurance6-33
- Scams and Fraud4-50
- Money Advice4-25
- Investing10
- Home Loans10
Who they leave for, and who they leave
Comments that reject one brand and name another they use, prefer or are weighing up.
Losing customers to
Rejects Compare the Market, names this brand instead.
No comments in this view.
Winning customers from
Rejects this brand, names Compare the Market instead.
No comments in this view.
What people actually say
A spread of comments at each stage, as written. Comments that tag or name another commenter are left out.
“Compare the market covers car insurance”
neutralReddit, Australia, 15 Aug 2026
“Meerkat with a Russian accent no less.”
neutralReddit, Australia, 22 Sep 2026
“The meerkats has always been a paid marketing company... Just like canned Star.”
negativeReddit, Australia, 22 Sep 2026
“Wait when did the Selling houses australia guy become the compare the market guy.”
neutralAlso mentionsSelling Houses Australia, neutral sentiment
Reviewers and creators, Australia, Facebook, 26 Sep 2026
The posts that got Compare the Market talked about
- 4mentions
Consumers duped by price comparison websites, ASIC warns
r/AusFinance on Reddit, 22 Sep 2026 · Scams and Fraud
- 2mentions
Car insurers under fire as premiums rise well above inflation | ABC NEWS
r/AusFinance on Reddit, 15 Aug 2026 · Insurance
- 1mentions
“You’ve got to ask yourself: what happens if you have kids, lose a job, or face a financial emergency?" 🤔
News.com.au on Facebook, 30 Sep 2026 · Money Advice
- 1mentions
When your renewal premium starts spilling over… 🫗😬 Don’t just soak up the increase. Compare your options and see if a better deal is out there. How can I get cheap home insurance
Compare the Market AU on Facebook, 7 Oct 2026 · Insurance, Money Advice
Every brand in Comparison and advice
| Weekly | ||||||
|---|---|---|---|---|---|---|
 Barefoot InvestorAU | 20728% | +42 | 49% | 2% | +30 | |
 SquirrelNZ | 7710% | +40 | 70% | 0% | +14 | |
 The Motley Fool AustraliaAU | 578% | -51 | 5% | 4% | -2 | |
 MoneysmartAU | 578% | +32 | 30% | 0% | +23 | |
 Morningstar AustraliaAU | 416% | 0 | 22% | 0% | +2 | |
 SortedNZ | 385% | +37 | 45% | 0% | +26 | |
 MoneyHubNZ | 345% | +12 | 18% | 0% | +12 | |
 CHOICEAU | 294% | -3 | 7% | 0% | +3 | |
 FinderAU | 253% | -20 | 16% | 0% | +4 | |
 CanstarNZ + AU | 243% | -8 | 21% | 4% | 0 | |
 RaskAU | 193% | +63 | 42% | 0% | +21 | |
 She's on the MoneyAU | 162% | +69 | 63% | 0% | +25 | |
 interest.co.nzNZ | 152% | +20 | 33% | 0% | +7 | |
 Equity MatesAU | 152% | +47 | 40% | 0% | +20 | |
 Livewire MarketsAU | 152% | +40 | 20% | 0% | 0 | |
| Compare the MarketAU | 142% | -36 | 7% | 0% | 0 | |
 Consumer NZNZ | 91% | 0 | 22% | 0% | +11 | |
 Money Money Money (Glen James)AU | 91% | +67 | 44% | 0% | +22 | |
 Opes PartnersNZ | 7<1% | -71 | 43% | 0% | 0 | |
 iSelectAU | 6<1% | -33 | 17% | 0% | +17 | |
 Aussie FirebugAU | 4<1% | +50 | 25% | 0% | +25 | |
 The Property CouchAU | 4<1% | +50 | 50% | 0% | +25 | |
 MozoAU | 3<1% | 0 | 0% | 0% | 0 | |
 Savings.com.auAU | 3<1% | 0 | 0% | 0% | 0 | |
 Super Consumers AustraliaAU | 3<1% | 0 | 0% | 0% | 0 | |
 Money magazineAU | 3<1% | +67 | 33% | 0% | +33 | |
 MyBudgetAU | 3<1% | +67 | 67% | 0% | +67 | |
 SuperGuideAU | 2<1% | 0 | 0% | 0% | 0 | |
 InfoChoiceAU | 1<1% | 0 | 0% | 0% | 0 |