Youi
34 mentions in Australia and New Zealand, 13th of 39 in Insurers for share of voice. Net sentiment sits 26 points below the peer median.
- Markets
- AU
- Category
- Insurers
- Website
- youi.com.au
Youi among Insurers
Across: net sentiment. Size: share of voice. Ring: its sentiment mix. 2 brands with a single mention left off.
- Positive
- Neutral
- Negative
- Mixed
- Share of voice
- 3%
- 13th of 39, 34 mentions
- Net sentiment
- -26
- Peer median 0
- Net advocacy
- 0
- Peer median 0
- Rejection
- 6%
- 2 of 34 staged mentions
- 13th of 39 for share of voice
- 10th of 18 for net sentiment
- 4th of 18 for net advocacy
- 4th of 18 for past awareness
- 13th of 18 for rejection
Youi against its peers
The share of Youi's mentions at each stage, against the median of the other brands in Insurers mentioned in this view (38 of them).
Every staged mention of Youi, 100%Rejection, the exit
Awareness
38%
-11 pts on peers (49%)
Names the brand in passing or in the news.
Consideration
12%
+1 pts on peers (10%)
Weighing it up, asking about it, comparing.
Usage
38%
+7 pts on peers (31%)
Says they bank, invest or are insured with it.
Preference
3%
+3 pts on peers (0%)
Chooses it over the alternatives.
Advocacy
3%
+3 pts on peers (0%)
Recommends it to others.
Rejection
6%
+4 pts on peers (2%)
Left it, refuses it or warns others off.
Mentions by week
- Positive
- Neutral
- Negative
- Mixed
Where the conversation happens
Mentions by source in Australia and New Zealand; the figure beside each count is net sentiment.
- Reddit14-43
- News12-25
- Brand pages4+50
- Reviewers and creators3-67
- Public bodies10
What the posts were about
Sence tags each finance post with what it covers. These are the topics of the posts Youi was named under; brand page posts are not tagged, so they sit under "Not tagged".
- Insurance28-29
- Not tagged50
- Money Advice1+100
- Scams and Fraud1-100
Who they leave for, and who they leave
Comments that reject one brand and name another they use, prefer or are weighing up.
What people actually say
A spread of comments at each stage, as written. Comments that tag or name another commenter are left out.
“I got other brands suggested like youi, Woolworths and aami from memory”
neutralAlso mentionsWoolworths, neutral sentimentAAMI, neutral sentiment
Reddit, Australia, 15 Aug 2026
“makes me wonder how YOUI keep getting away with their blatant false advertising.”
negativeReddit, Australia, 15 Aug 2026
“Then most of the time they wont press claims without a police report, even if you have the other drivers details (what the report is for, when they dont provide them). Heard nothing but woes about Youi.”
negativeReddit, Australia, 15 Aug 2026
“That is an 88 year old lady who carries herself like a 35 year old. She must be with Youi.”
neutralBrand pages, Australia, YouTube, 15 Oct 2026
The posts that got Youi talked about
- 7mentions
Car insurers under fire as premiums rise well above inflation | ABC NEWS
r/AusFinance on Reddit, 15 Aug 2026 · Insurance
- 4mentions
Regulator finds many insurers raising premiums faster than inflation and advises customers to ask for better deals
Guardian Australia on Facebook, 10 Aug 2026 · Insurance
- 3mentions
Major car insurers like Youi, Suncorp and AAMI are ripping money from time-poor Aussies through a range of sneaky tricks, from loyalty penalties to hidden fee hikes. This is how to
Herald Sun on Facebook, 10 Aug 2026 · Insurance
- 2mentions
CHOICE and the Financial Rights Legal Centre analysed 52 home insurance renewal notices and found widespread violations of the industry code of practice. Read more: https://www.cho
CHOICE on Facebook, 29 Sep 2026 · Insurance
Every brand in Insurers
| Weekly | ||||||
|---|---|---|---|---|---|---|
 Southern CrossNZ | 23719% | -22 | 52% | 3% | -2 | |
 AMINZ | 1149% | +66 | 87% | 3% | -2 | |
 Bupa AustraliaAU | 766% | -34 | 42% | 9% | -5 | |
 RACVAU | 676% | -43 | 37% | 3% | -1 | |
 RAC WAAU | 605% | +30 | 27% | 2% | 0 | |
 AllianzNZ + AU | 585% | -41 | 55% | 3% | -2 | |
 MedibankAU | 514% | -39 | 25% | 2% | 0 | |
 AAMIAU | 484% | -33 | 65% | 6% | -2 | |
 nibNZ + AU | 454% | -29 | 53% | 2% | -2 | |
 NRMA InsuranceAU | 383% | -32 | 39% | 11% | -8 | |
 Suncorp InsuranceAU | 363% | -22 | 14% | 3% | -3 | |
 QBEAU | 353% | -34 | 34% | 11% | -9 | |
| YouiAU | 343% | -26 | 56% | 6% | 0 | |
 Budget DirectAU | 333% | 0 | 52% | 6% | 0 | |
 RACQAU | 242% | -12 | 46% | 0% | +4 | |
 Cover-MoreNZ | 232% | -9 | 70% | 0% | +4 | |
 Partners LifeNZ | 222% | +50 | 50% | 0% | +9 | |
 GIOAU | 222% | +18 | 55% | 0% | 0 | |
 AA InsuranceNZ | 181% | +11 | 61% | 6% | -6 | |
 TALAU | 181% | -28 | 22% | 0% | 0 | |
 TowerNZ | 161% | +13 | 69% | 6% | +6 | |
| 161% | +31 | 67% | 0% | +7 | ||
| 151% | +20 | 40% | 7% | -7 | ||
 StateNZ | 141% | 0 | 57% | 7% | -7 | |
 CoveNZ | 131% | 0 | 77% | 8% | 0 | |
 ShannonsAU | 12<1% | +8 | 75% | 8% | +8 | |
 RAAAU | 11<1% | -18 | 55% | 0% | 0 | |
 Asteron LifeNZ | 8<1% | +63 | 75% | 0% | 0 | |
 AIA NZNZ | 8<1% | 0 | 50% | 0% | 0 | |
 ApiaAU | 8<1% | 0 | 38% | 0% | 0 | |
 VeroNZ | 7<1% | -14 | 43% | 14% | -14 | |
 1CoverNZ | 6<1% | 0 | 50% | 17% | 0 | |
 MASNZ | 5<1% | +100 | 20% | 0% | 0 | |
 UniMedNZ | 5<1% | -60 | 40% | 0% | 0 | |
 Fidelity LifeNZ | 4<1% | +25 | 50% | 0% | 0 | |
 ahmAU | 4<1% | +50 | 50% | 0% | 0 | |
 Real InsuranceAU | 4<1% | 0 | 25% | 0% | 0 | |
 Trade Me InsuranceNZ | 1<1% | -100 | 0% | 0% | 0 | |
 AndoNZ | 1<1% | -100 | 0% | 0% | 0 |