RACQ
24 mentions in Australia and New Zealand, 15th of 39 in Insurers for share of voice. Net sentiment sits 12 points below the peer median.
- Markets
- AU
- Category
- Insurers
- Website
- racq.com.au
RACQ among Insurers
Across: net sentiment. Size: share of voice. Ring: its sentiment mix. 2 brands with a single mention left off.
- Positive
- Neutral
- Negative
- Mixed
- Share of voice
- 2%
- 15th of 39, 24 mentions
- Net sentiment
- -12
- Peer median 0
- Net advocacy
- +4
- Peer median 0
- Rejection
- 0%
- 0 of 24 staged mentions
- 15th of 39 for share of voice
- 7th of 18 for net sentiment
- 2nd of 18 for net advocacy
- 11th of 18 for past awareness
- 1st of 18 for rejection
RACQ against its peers
The share of RACQ's mentions at each stage, against the median of the other brands in Insurers mentioned in this view (38 of them).
Every staged mention of RACQ, 100%Rejection, the exit
Awareness
54%
+7 pts on peers (47%)
Names the brand in passing or in the news.
Consideration
13%
+2 pts on peers (10%)
Weighing it up, asking about it, comparing.
Usage
29%
-4 pts on peers (33%)
Says they bank, invest or are insured with it.
Preference
0%
Level with peers (0%)
Chooses it over the alternatives.
Advocacy
4%
+4 pts on peers (0%)
Recommends it to others.
Rejection
0%
-2 pts on peers (2%)
Left it, refuses it or warns others off.
Mentions by week
- Positive
- Neutral
- Negative
- Mixed
Where the conversation happens
Mentions by source in Australia and New Zealand; the figure beside each count is net sentiment.
- News12-50
- Reddit10+30
- Brand pages10
- Public bodies10
What the posts were about
Sence tags each finance post with what it covers. These are the topics of the posts RACQ was named under; brand page posts are not tagged, so they sit under "Not tagged".
- Insurance11-9
- Banking4-50
- Scams and Fraud3-67
- Not tagged30
- Money Advice2+50
- Home Loans10
- Payments and Fintech10
- Credit and BNPL1+100
Who they leave for, and who they leave
Comments that reject one brand and name another they use, prefer or are weighing up.
Losing customers to
Rejects RACQ, names this brand instead.
No comments in this view.
Winning customers from
Rejects this brand, names RACQ instead.
No comments in this view.
What people actually say
A spread of comments at each stage, as written. Comments that tag or name another commenter are left out.
“Broken windows are expensive. Husbo has very little respect for RACQ generally, but he does admit they have all of the cool car-unlock tools.”
mixedReddit, Australia, 5 Sep 2026
“There not the only ones RACQ sold all the bank and finance to Bendigo bank and their insurance to iag without even asking customers”
negativeAlso mentionsBendigo Bank, neutral sentimentInsurance Australia Group, neutral sentiment
News, Australia, Facebook, 8 Sep 2026
“ANZ into Suncorp, RACQ into Bendigo bank, merger after merger in the banking and insurance industry leads to higher costs and lower outcomes for consumers”
negativeAlso mentionsANZ, negative sentimentSuncorp Bank, negative sentimentBendigo Bank, negative sentiment
News, Australia, Facebook, 8 Sep 2026
“Is that racq as well in queensland arnt they the same”
neutralNews, Australia, Facebook, 29 Oct 2026
The posts that got RACQ talked about
- 3mentions
More than a million Aussies have been told their bank is disappearing — and there’s a catch they need to know about.
News.com.au on Facebook, 8 Sep 2026 · Banking
- 2mentions
“It’s bloody terrible, but they cleaned us right out of all our savings and all the credit."
News.com.au on Facebook, 3 Sep 2026 · Scams and Fraud
- 2mentions
Regulator finds many insurers raising premiums faster than inflation and advises customers to ask for better deals
Guardian Australia on Facebook, 10 Aug 2026 · Insurance
- 2mentions
The most serious pricing error affected more than 40,000 policies.
7NEWS Brisbane on Facebook, 28 Oct 2026 · Insurance
Every brand in Insurers
| Weekly | ||||||
|---|---|---|---|---|---|---|
 Southern CrossNZ | 23719% | -22 | 52% | 3% | -2 | |
 AMINZ | 1149% | +66 | 87% | 3% | -2 | |
 Bupa AustraliaAU | 766% | -34 | 42% | 9% | -5 | |
 RACVAU | 676% | -43 | 37% | 3% | -1 | |
 RAC WAAU | 605% | +30 | 27% | 2% | 0 | |
 AllianzNZ + AU | 585% | -41 | 55% | 3% | -2 | |
 MedibankAU | 514% | -39 | 25% | 2% | 0 | |
 AAMIAU | 484% | -33 | 65% | 6% | -2 | |
 nibNZ + AU | 454% | -29 | 53% | 2% | -2 | |
 NRMA InsuranceAU | 383% | -32 | 39% | 11% | -8 | |
 Suncorp InsuranceAU | 363% | -22 | 14% | 3% | -3 | |
 QBEAU | 353% | -34 | 34% | 11% | -9 | |
 YouiAU | 343% | -26 | 56% | 6% | 0 | |
 Budget DirectAU | 333% | 0 | 52% | 6% | 0 | |
| RACQAU | 242% | -12 | 46% | 0% | +4 | |
 Cover-MoreNZ | 232% | -9 | 70% | 0% | +4 | |
 Partners LifeNZ | 222% | +50 | 50% | 0% | +9 | |
 GIOAU | 222% | +18 | 55% | 0% | 0 | |
 AA InsuranceNZ | 181% | +11 | 61% | 6% | -6 | |
 TALAU | 181% | -28 | 22% | 0% | 0 | |
 TowerNZ | 161% | +13 | 69% | 6% | +6 | |
| 161% | +31 | 67% | 0% | +7 | ||
| 151% | +20 | 40% | 7% | -7 | ||
 StateNZ | 141% | 0 | 57% | 7% | -7 | |
 CoveNZ | 131% | 0 | 77% | 8% | 0 | |
 ShannonsAU | 12<1% | +8 | 75% | 8% | +8 | |
 RAAAU | 11<1% | -18 | 55% | 0% | 0 | |
 Asteron LifeNZ | 8<1% | +63 | 75% | 0% | 0 | |
 AIA NZNZ | 8<1% | 0 | 50% | 0% | 0 | |
 ApiaAU | 8<1% | 0 | 38% | 0% | 0 | |
 VeroNZ | 7<1% | -14 | 43% | 14% | -14 | |
 1CoverNZ | 6<1% | 0 | 50% | 17% | 0 | |
 MASNZ | 5<1% | +100 | 20% | 0% | 0 | |
 UniMedNZ | 5<1% | -60 | 40% | 0% | 0 | |
 Fidelity LifeNZ | 4<1% | +25 | 50% | 0% | 0 | |
 ahmAU | 4<1% | +50 | 50% | 0% | 0 | |
 Real InsuranceAU | 4<1% | 0 | 25% | 0% | 0 | |
 Trade Me InsuranceNZ | 1<1% | -100 | 0% | 0% | 0 | |
 AndoNZ | 1<1% | -100 | 0% | 0% | 0 |