AIA NZ againstInsurersinAU + NZ

AIA NZ

8 mentions in Australia and New Zealand, 28th of 39 in Insurers for share of voice. Net sentiment sits 4.5 points above the peer median.

Markets
NZ
Category
Insurers
Part of
AIA Group
Website
aia.co.nz
Compare AIA NZ with other Insurers

AIA NZ among Insurers

-100-500+50+100
More negativeNet sentimentMore positive

Across: net sentiment. Size: share of voice. Ring: its sentiment mix. 2 brands with a single mention left off.

  • Positive
  • Neutral
  • Negative
  • Mixed
Share of voice
<1%
28th of 39, 8 mentions
Net sentiment
0
Peer median -4
Net advocacy
0
Peer median 0
Rejection
0%
0 of 8 staged mentions
  • 28th of 39 for share of voice
  • Unranked for net sentiment (ranks from 20 mentions)
  • Unranked for net advocacy (ranks from 20 mentions)
  • Unranked for past awareness (ranks from 20 mentions)
  • Unranked for rejection (ranks from 20 mentions)

AIA NZ against its peers

The share of AIA NZ's mentions at each stage, against the median of the other brands in Insurers mentioned in this view (38 of them).

Every staged mention of AIA NZ, 100%Rejection, the exit

  1. Awareness

    50%

    +3 pts on peers (47%)

    Names the brand in passing or in the news.

  2. Consideration

    0%

    -11 pts on peers (11%)

    Weighing it up, asking about it, comparing.

  3. Usage

    50%

    +19 pts on peers (31%)

    Says they bank, invest or are insured with it.

  4. Preference

    0%

    Level with peers (0%)

    Chooses it over the alternatives.

  5. Advocacy

    0%

    Level with peers (0%)

    Recommends it to others.

  6. Rejection

    0%

    -2 pts on peers (2%)

    Left it, refuses it or warns others off.

Mentions by week

  • Positive
  • Neutral
  • Negative
  • Mixed
7 AugWeek of 6 Nov

Where the conversation happens

Mentions by source in Australia and New Zealand; the figure beside each count is net sentiment.

  • Brand pages
    4+50
  • Reddit
    3-33
  • News
    1-100

What the posts were about

Sence tags each finance post with what it covers. These are the topics of the posts AIA NZ was named under; brand page posts are not tagged, so they sit under "Not tagged".

  • Insurance
    40
  • Not tagged
    3+33
  • KiwiSaver and Super
    1-100
  • Money Advice
    1-100

Who they leave for, and who they leave

Comments that reject one brand and name another they use, prefer or are weighing up.

Losing customers to

Rejects AIA NZ, names this brand instead.

No comments in this view.

Winning customers from

Rejects this brand, names AIA NZ instead.

No comments in this view.

What people actually say

A spread of comments at each stage, as written. Comments that tag or name another commenter are left out.

  • “Nice work AIA NZ and the Resure team!”
    positive

    Also mentionsResure, positive sentiment

    Brand pages, New Zealand, Facebook, 8 Sep 2026

The posts that got AIA NZ talked about

  1. Gault is urging people "to have a really good look at what you're signed up for" after his health insurer declined to cover recent skin cancer surgery.

    RNZ on Facebook, 15 Oct 2026 · Insurance, Money Advice

    1mentions
  2. Every tree tells a story. 🌱 Through AIA's Memorial Tree Planting Programme, every year native trees are planted in memory of AIA life insurance customers who have passed, creating

    AIA NZ on Facebook, 19 Oct 2026 · Insurance

    1mentions
  3. Stop blaming yourself if healthy habits never seem to stick. In this video, Dr Jenn Brenton-Peters shares another insight from our Empowering 5590+ report: our environment can infl

    AIA NZ on Facebook, 8 Oct 2026

    1mentions
  4. That’s a wrap! 9 weeks ago, Bianca and Jay took on the couch to 5k challenge - to go from zero to hero by comfortably running 5km at the North Shore Marathon, mentored by AlA Vital

    AIA NZ on Facebook, 7 Sep 2026

    1mentions

Every brand in Insurers

Every brand in this view, sortable
Weekly
Southern CrossNZ23719%-2252%3%-2
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RACVAU676%-4337%3%-1
RAC WAAU605%+3027%2%0
AllianzNZ + AU585%-4155%3%-2
MedibankAU514%-3925%2%0
AAMIAU484%-3365%6%-2
nibNZ + AU454%-2953%2%-2
NRMA InsuranceAU383%-3239%11%-8
Suncorp InsuranceAU363%-2214%3%-3
QBEAU353%-3434%11%-9
YouiAU343%-2656%6%0
Budget DirectAU333%052%6%0
RACQAU242%-1246%0%+4
Cover-MoreNZ232%-970%0%+4
Partners LifeNZ222%+5050%0%+9
GIOAU222%+1855%0%0
AA InsuranceNZ181%+1161%6%-6
TALAU181%-2822%0%0
TowerNZ161%+1369%6%+6
Chubb Life NZNZ161%+3167%0%+7
HCFAU151%+2040%7%-7
StateNZ141%057%7%-7
CoveNZ131%077%8%0
ShannonsAU12<1%+875%8%+8
RAAAU11<1%-1855%0%0
Asteron LifeNZ8<1%+6375%0%0
AIA NZNZ8<1%050%0%0
ApiaAU8<1%038%0%0
VeroNZ7<1%-1443%14%-14
1CoverNZ6<1%050%17%0
MASNZ5<1%+10020%0%0
UniMedNZ5<1%-6040%0%0
Fidelity LifeNZ4<1%+2550%0%0
ahmAU4<1%+5050%0%0
Real InsuranceAU4<1%025%0%0
Trade Me InsuranceNZ1<1%-1000%0%0
AndoNZ1<1%-1000%0%0