Sence
inAU + NZ

Who leads Buy now, pay later

4,957 mentions of 5 brands in Australia and New Zealand. Rates rank brands with 20 or more mentions; ties share a place, and the better-evidenced brand reads first.

Most talked about

Share of every mention in the category.

Commonwealth Bank68%
  1. 2NAB24%n=1,200
  2. 3Afterpay7%n=350
  3. 4Humm<1%n=34
  4. 5Klarna<1%n=11

Best liked

Positive minus negative mentions, out of 100.

Humm-26
  1. 2Commonwealth Bank-33n=3,362
  2. 3Afterpay-39n=350
  3. 4NAB-46n=1,200

Strongest advocacy

Preference and advocacy minus rejection, out of 100 staged mentions.

Humm0
  1. 2Afterpay-1n=350
  2. 3Commonwealth Bank-2n=3,362
  3. 4NAB-4n=1,200

Furthest down the funnel

Mentions from people weighing up, using, preferring or recommending it.

Commonwealth Bank41%
  1. 2Afterpay41%n=350
  2. 3NAB39%n=1,200
  3. 4Humm38%n=34

Least rejected

Share of staged mentions that reject the brand, lowest first.

Afterpay3%
  1. 2Commonwealth Bank4%n=3,362
  2. 3NAB6%n=1,200
  3. 4Humm9%n=34