Cove
13 mentions in Australia and New Zealand, 25th of 39 in Insurers for share of voice. Net sentiment sits 4.5 points above the peer median.
- Markets
- NZ
- Category
- Insurers
- Website
- coveinsurance.co.nz
Cove among Insurers
Across: net sentiment. Size: share of voice. Ring: its sentiment mix. 2 brands with a single mention left off.
- Positive
- Neutral
- Negative
- Mixed
- Share of voice
- 1%
- 25th of 39, 13 mentions
- Net sentiment
- 0
- Peer median -4
- Net advocacy
- 0
- Peer median 0
- Rejection
- 8%
- 1 of 13 staged mentions
- 25th of 39 for share of voice
- Unranked for net sentiment (ranks from 20 mentions)
- Unranked for net advocacy (ranks from 20 mentions)
- Unranked for past awareness (ranks from 20 mentions)
- Unranked for rejection (ranks from 20 mentions)
Cove against its peers
The share of Cove's mentions at each stage, against the median of the other brands in Insurers mentioned in this view (38 of them).
Every staged mention of Cove, 100%Rejection, the exit
Awareness
15%
-34 pts on peers (49%)
Names the brand in passing or in the news.
Consideration
23%
+13 pts on peers (10%)
Weighing it up, asking about it, comparing.
Usage
46%
+15 pts on peers (31%)
Says they bank, invest or are insured with it.
Preference
0%
Level with peers (0%)
Chooses it over the alternatives.
Advocacy
8%
+8 pts on peers (0%)
Recommends it to others.
Rejection
8%
+6 pts on peers (2%)
Left it, refuses it or warns others off.
Mentions by week
- Positive
- Neutral
- Negative
- Mixed
Where the conversation happens
Mentions by source in Australia and New Zealand; the figure beside each count is net sentiment.
- Reddit12-8
- Brand pages1+100
What the posts were about
Sence tags each finance post with what it covers. These are the topics of the posts Cove was named under; brand page posts are not tagged, so they sit under "Not tagged".
- Insurance12-8
- Not tagged1+100
Who they leave for, and who they leave
Comments that reject one brand and name another they use, prefer or are weighing up.
Losing customers to
Rejects Cove, names this brand instead.
No comments in this view.
Winning customers from
Rejects this brand, names Cove instead.
No comments in this view.
What people actually say
A spread of comments at each stage, as written. Comments that tag or name another commenter are left out.
“Definitely move past the saving per month and focus on real practical benefits, Cove may end up being similar to Trademe insurance, selling just another product focused on online geeks trying to save a dollar or two :)”
The posts that got Cove talked about
- 8mentions
Cove now also has Home and Contents insurance! We already have car insurance with them, and we would save ~$70 / month compared to our existing AA insurance. Thoughts on using them
r/PersonalFinanceNZ on Reddit, 8 Oct 2026 · Insurance
- 3mentions
Anyone else notice Cove insurance refer a friend is gone?
r/PersonalFinanceNZ on Reddit, 4 Nov 2026 · Insurance
- 1mentions
The real price of Tall Poppy
Sharesies on YouTube, 19 Aug 2026
- 1mentions
Recommandation for a 21st-century (digitised) insurance company?
r/newzealand on Reddit, 2 Nov 2026 · Insurance
Every brand in Insurers
| Weekly | ||||||
|---|---|---|---|---|---|---|
 Southern CrossNZ | 23719% | -22 | 52% | 3% | -2 | |
 AMINZ | 1149% | +66 | 87% | 3% | -2 | |
 Bupa AustraliaAU | 766% | -34 | 42% | 9% | -5 | |
 RACVAU | 676% | -43 | 37% | 3% | -1 | |
 RAC WAAU | 605% | +30 | 27% | 2% | 0 | |
 AllianzNZ + AU | 585% | -41 | 55% | 3% | -2 | |
 MedibankAU | 514% | -39 | 25% | 2% | 0 | |
 AAMIAU | 484% | -33 | 65% | 6% | -2 | |
 nibNZ + AU | 454% | -29 | 53% | 2% | -2 | |
 NRMA InsuranceAU | 383% | -32 | 39% | 11% | -8 | |
 Suncorp InsuranceAU | 363% | -22 | 14% | 3% | -3 | |
 QBEAU | 353% | -34 | 34% | 11% | -9 | |
 YouiAU | 343% | -26 | 56% | 6% | 0 | |
 Budget DirectAU | 333% | 0 | 52% | 6% | 0 | |
 RACQAU | 242% | -12 | 46% | 0% | +4 | |
 Cover-MoreNZ | 232% | -9 | 70% | 0% | +4 | |
 Partners LifeNZ | 222% | +50 | 50% | 0% | +9 | |
 GIOAU | 222% | +18 | 55% | 0% | 0 | |
 AA InsuranceNZ | 181% | +11 | 61% | 6% | -6 | |
 TALAU | 181% | -28 | 22% | 0% | 0 | |
 TowerNZ | 161% | +13 | 69% | 6% | +6 | |
| 161% | +31 | 67% | 0% | +7 | ||
| 151% | +20 | 40% | 7% | -7 | ||
 StateNZ | 141% | 0 | 57% | 7% | -7 | |
| CoveNZ | 131% | 0 | 77% | 8% | 0 | |
 ShannonsAU | 12<1% | +8 | 75% | 8% | +8 | |
 RAAAU | 11<1% | -18 | 55% | 0% | 0 | |
 Asteron LifeNZ | 8<1% | +63 | 75% | 0% | 0 | |
 AIA NZNZ | 8<1% | 0 | 50% | 0% | 0 | |
 ApiaAU | 8<1% | 0 | 38% | 0% | 0 | |
 VeroNZ | 7<1% | -14 | 43% | 14% | -14 | |
 1CoverNZ | 6<1% | 0 | 50% | 17% | 0 | |
 MASNZ | 5<1% | +100 | 20% | 0% | 0 | |
 UniMedNZ | 5<1% | -60 | 40% | 0% | 0 | |
 Fidelity LifeNZ | 4<1% | +25 | 50% | 0% | 0 | |
 ahmAU | 4<1% | +50 | 50% | 0% | 0 | |
 Real InsuranceAU | 4<1% | 0 | 25% | 0% | 0 | |
 Trade Me InsuranceNZ | 1<1% | -100 | 0% | 0% | 0 | |
 AndoNZ | 1<1% | -100 | 0% | 0% | 0 |