iSelect
6 mentions in Australia and New Zealand, 20th of 29 in Comparison and advice for share of voice. Net sentiment sits 49 points below the peer median.
- Markets
- AU
- Category
- Comparison and advice
- Website
- iselect.com.au
iSelect among Comparison and advice
Across: net sentiment. Size: share of voice. Ring: its sentiment mix. 1 brand with a single mention left off.
- Positive
- Neutral
- Negative
- Mixed
- Share of voice
- <1%
- 20th of 29, 6 mentions
- Net sentiment
- -33
- Peer median +16
- Net advocacy
- +17
- Peer median +9
- Rejection
- 0%
- 0 of 6 staged mentions
- 20th of 29 for share of voice
- Unranked for net sentiment (ranks from 20 mentions)
- Unranked for net advocacy (ranks from 20 mentions)
- Unranked for past awareness (ranks from 20 mentions)
- Unranked for rejection (ranks from 20 mentions)
iSelect against its peers
The share of iSelect's mentions at each stage, against the median of the other brands in Comparison and advice mentioned in this view (28 of them).
Every staged mention of iSelect, 100%Rejection, the exit
Awareness
83%
+8 pts on peers (75%)
Names the brand in passing or in the news.
Consideration
0%
Level with peers (0%)
Weighing it up, asking about it, comparing.
Usage
0%
-5 pts on peers (5%)
Says they bank, invest or are insured with it.
Preference
0%
Level with peers (0%)
Chooses it over the alternatives.
Advocacy
17%
+9 pts on peers (8%)
Recommends it to others.
Rejection
0%
Level with peers (0%)
Left it, refuses it or warns others off.
Mentions by week
- Positive
- Neutral
- Negative
- Mixed
Where the conversation happens
Mentions by source in Australia and New Zealand; the figure beside each count is net sentiment.
- Reddit5-20
- Reviewers and creators1-100
What the posts were about
Sence tags each finance post with what it covers. These are the topics of the posts iSelect was named under; brand page posts are not tagged, so they sit under "Not tagged".
- Insurance4-75
- KiwiSaver and Super1+100
- Scams and Fraud10
- Money Advice1-100
Who they leave for, and who they leave
Comments that reject one brand and name another they use, prefer or are weighing up.
Losing customers to
Rejects iSelect, names this brand instead.
No comments in this view.
Winning customers from
Rejects this brand, names iSelect instead.
No comments in this view.
What people actually say
A spread of comments at each stage, as written. Comments that tag or name another commenter are left out.
“what like the same company owning budget direct, compare the market and iselect?”
neutralAlso mentionsBudget Direct, neutral sentimentCompare the Market, neutral sentiment
Reddit, Australia, 22 Sep 2026
The posts that got iSelect talked about
- 2mentions
Car insurers under fire as premiums rise well above inflation | ABC NEWS
r/AusFinance on Reddit, 15 Aug 2026 · Insurance
- 1mentions
What would an extra few hundred dollars a year mean for your budget? 🤔 Proposed changes to the Private Health Insurance Rebate for Australians aged 65+ could see some people payin
iSelect on Facebook, 24 Sep 2026 · Insurance, Money Advice
- 1mentions
Taxation of UK Private Pensions
r/PersonalFinanceNZ on Reddit, 26 Aug 2026 · KiwiSaver and Super
- 1mentions
Consumers duped by price comparison websites, ASIC warns
r/AusFinance on Reddit, 22 Sep 2026 · Scams and Fraud
Every brand in Comparison and advice
| Weekly | ||||||
|---|---|---|---|---|---|---|
 Barefoot InvestorAU | 20728% | +42 | 49% | 2% | +30 | |
 SquirrelNZ | 7710% | +40 | 70% | 0% | +14 | |
 The Motley Fool AustraliaAU | 578% | -51 | 5% | 4% | -2 | |
 MoneysmartAU | 578% | +32 | 30% | 0% | +23 | |
 Morningstar AustraliaAU | 416% | 0 | 22% | 0% | +2 | |
 SortedNZ | 385% | +37 | 45% | 0% | +26 | |
 MoneyHubNZ | 345% | +12 | 18% | 0% | +12 | |
 CHOICEAU | 294% | -3 | 7% | 0% | +3 | |
 FinderAU | 253% | -20 | 16% | 0% | +4 | |
 CanstarNZ + AU | 243% | -8 | 21% | 4% | 0 | |
 RaskAU | 193% | +63 | 42% | 0% | +21 | |
 She's on the MoneyAU | 162% | +69 | 63% | 0% | +25 | |
 interest.co.nzNZ | 152% | +20 | 33% | 0% | +7 | |
 Equity MatesAU | 152% | +47 | 40% | 0% | +20 | |
 Livewire MarketsAU | 152% | +40 | 20% | 0% | 0 | |
 Compare the MarketAU | 142% | -36 | 7% | 0% | 0 | |
 Consumer NZNZ | 91% | 0 | 22% | 0% | +11 | |
 Money Money Money (Glen James)AU | 91% | +67 | 44% | 0% | +22 | |
 Opes PartnersNZ | 7<1% | -71 | 43% | 0% | 0 | |
| iSelectAU | 6<1% | -33 | 17% | 0% | +17 | |
 Aussie FirebugAU | 4<1% | +50 | 25% | 0% | +25 | |
 The Property CouchAU | 4<1% | +50 | 50% | 0% | +25 | |
 MozoAU | 3<1% | 0 | 0% | 0% | 0 | |
 Savings.com.auAU | 3<1% | 0 | 0% | 0% | 0 | |
 Super Consumers AustraliaAU | 3<1% | 0 | 0% | 0% | 0 | |
 Money magazineAU | 3<1% | +67 | 33% | 0% | +33 | |
 MyBudgetAU | 3<1% | +67 | 67% | 0% | +67 | |
 SuperGuideAU | 2<1% | 0 | 0% | 0% | 0 | |
 InfoChoiceAU | 1<1% | 0 | 0% | 0% | 0 |