inAU + NZ

Highlighta brand

KiwiSaver/super

Across: net sentiment. Size: share of voice. Ring: its sentiment mix. 4 brands with a single mention left off.

Positive
Neutral
Negative
Mixed

6,381mentions of 54 brands after looking at 705,999 comments and 250,208 posts on 406 channels in Australia and New Zealand

-6net sentiment: 32% negative, 26% positive

18%share of voice for ANZ, the most talked about; Kernel is the best liked

Share of voice

Each brand’s share of every mention in this view, split by the sentiment towards it.

Positive
Neutral
Negative
Mixed

ANZ
18%1,180
Westpac
17%1,091
Kernel
8%530
Sharesies
8%509
Simplicity
6%374
AustralianSuper
6%356
InvestNow
6%354
ASB
5%350
BNZ
4%263
Hostplus
4%235
Milford
3%174
Fisher Funds
2%128

The funnel

Trackers ask a panel whether they know, would consider, use or prefer a brand. Here people say it unprompted. Each bar is all of a brand's staged mentions: from naming it in passing on the left to recommending it, with rejection set apart at the end. The less pale blue, the more people go past knowing the name.

Awareness
Consideration
Usage
Preference
Advocacy
Rejection

Sorted bymentions

Median of 26 brands with 20+ staged mentions101

Each brand's mentions split by funnel stage, sorted by mentions descending
Brand	Every staged mention, by stage
Median brand	Of 26 brands with 20+ staged mentions	101	49%	48%	+3	4%
ANZ		1,178	49%	43%	-6	7%
Westpac		1,091	51%	43%	-5	7%
Kernel		529	28%	71%	+16	<1%
Sharesies		509	35%	62%	+7	4%
Simplicity		374	35%	64%	+16	<1%
AustralianSuper		356	60%	35%	-3	6%
InvestNow		354	27%	71%	+16	1%
ASB		350	48%	50%	+2	2%
BNZ		263	51%	47%	+3	2%
Hostplus		235	38%	62%	+11	<1%
Milford		174	49%	37%	-11	14%
Fisher Funds		127	51%	20%	-27	28%
AMP		112	59%	38%	+3	3%
Australian Retirement Trust		90	51%	49%	+7	0%
Cbus		90	80%	16%	-2	4%

Sorted by mentions. Bars under 20 staged mentions are faded. Choose a column to re-sort.

Loud is not the same as liked

Share of voice against net sentiment. The dashed lines are the medians.

Every brand in KiwiSaver/super

Sort by any column. A rate from a handful of mentions swings hard, so read it against the count.

Every brand in this view, sortable

ANZNZ + AU	1,18018%	-32	43%	7%	-6
WestpacNZ + AU	1,09117%	-24	43%	7%	-5
KernelNZ	5308%	+46	71%	<1%	+16
SharesiesNZ + AU	5098%	+13	62%	4%	+7
SimplicityNZ	3746%	+43	64%	<1%	+16
AustralianSuperAU	3566%	-35	35%	6%	-3
InvestNowNZ	3546%	+29	71%	1%	+16
ASBNZ	3505%	-3	50%	2%	+2
BNZNZ	2634%	+10	47%	2%	+3
HostplusAU	2354%	+20	62%	<1%	+11
MilfordNZ	1743%	-51	37%	14%	-11
Fisher FundsNZ	1282%	-69	20%	28%	-27
AMPNZ + AU	1122%	-7	38%	3%	+3
Australian Retirement TrustAU	901%	+23	49%	0%	+7
CbusAU	901%	-64	16%	4%	-2
SBS BankNZ	671%	-28	42%	0%	+4
SmartsharesNZ	56<1%	0	57%	5%	+2
RestAU	46<1%	-28	54%	0%	+4
Aware SuperAU	42<1%	-12	43%	5%	0
UniSuperAU	38<1%	+39	53%	0%	+8
Colonial First StateAU	38<1%	-3	50%	8%	-5
NZ FundsNZ	23<1%	-78	9%	26%	-26
HESTAAU	23<1%	-48	22%	4%	-4
SuperLifeNZ	22<1%	+14	82%	5%	+9
MLCAU	21<1%	-29	38%	5%	0
BoosterNZ	20<1%	+5	55%	0%	+5
GenerateNZ	18<1%	-22	44%	0%	0
Australian EthicalAU	17<1%	+35	71%	6%	0
MercerNZ	14<1%	-7	43%	7%	-7
Craigs Investment PartnersNZ	12<1%	+33	33%	8%	0
Public Sector Superannuation SchemeAU	9<1%	-11	22%	0%	0
Future SuperAU	9<1%	-22	78%	0%	0
CareSuperAU	8<1%	+25	25%	0%	0
Vanguard SuperAU	7<1%	+71	71%	0%	0
PathfinderNZ	5<1%	+20	80%	0%	0
MASNZ	5<1%	+100	20%	0%	0
Brighter SuperAU	5<1%	+20	100%	0%	+20
HiveNZ	4<1%	+25	75%	0%	0
ConsiliumNZ	4<1%	+25	50%	0%	0
Smart Future TrustAU	4<1%	+50	25%	0%	+25
Mercer SuperAU	3<1%	-67	33%	0%	0
Military SuperAU	3<1%	-33	100%	0%	0
NGS SuperAU	3<1%	+33	33%	0%	0
Team SuperAU	3<1%	-67	0%	0%	0
Pie FundsNZ	2<1%	0	100%	0%	0
KōuraNZ	2<1%	-50	0%	0%	0
FundRock NZNZ	2<1%	0	50%	0%	0
Insignia FinancialAU	2<1%	0	50%	0%	0
Vision SuperAU	2<1%	0	50%	0%	0
Equip SuperAU	2<1%	0	0%	0%	0
AE KiwiSaverNZ	1<1%	-100	0%	0%	0
Quay StreetNZ	1<1%	+100	100%	0%	+100
Prime SuperAU	1<1%	0	0%	0%	0
legalsuperAU	1<1%	0	0%	0%	0