Buy now, pay later
Across: net sentiment. Size: share of voice. Ring: its sentiment mix.
- Positive
- Neutral
- Negative
- Mixed
4,957mentions of 5 brands after looking at 705,999 comments and 250,208 posts on 406 channels in Australia and New Zealand
-37net sentiment: 49% negative, 12% positive
68%
share of voice for Commonwealth Bank, the most talked about; Humm is the best liked
Share of voice
Each brand’s share of every mention in this view, split by the sentiment towards it.
- Positive
- Neutral
- Negative
- Mixed
- Commonwealth Bank68%3,362
NAB24%1,200
Afterpay7%350
Humm<1%34
Klarna<1%11
The funnel
Trackers ask a panel whether they know, would consider, use or prefer a brand. Here people say it unprompted. Each bar is all of a brand's staged mentions: from naming it in passing on the left to recommending it, with rejection set apart at the end. The less pale blue, the more people go past knowing the name.
- Awareness
- Consideration
- Usage
- Preference
- Advocacy
- Rejection
Median of 4 brands with 20+ staged mentions775
- Commonwealth Bank3,360
- NAB1,200
- Afterpay350
- Humm34
- Klarna11
Sorted by mentions. Bars under 20 staged mentions are faded. Choose a column to re-sort.
Loud is not the same as liked
Share of voice against net sentiment. The dashed lines are the medians.
Every brand in Buy now, pay later
Sort by any column. A rate from a handful of mentions swings hard, so read it against the count.
| Weekly | ||||||
|---|---|---|---|---|---|---|
| Commonwealth BankAU | 3,36268% | -33 | 41% | 4% | -2 | |
| NABAU | 1,20024% | -46 | 39% | 6% | -4 | |
| AfterpayNZ + AU | 3507% | -39 | 41% | 3% | -1 | |
| HummNZ + AU | 34<1% | -26 | 38% | 9% | 0 | |
| KlarnaNZ + AU | 11<1% | -18 | 36% | 9% | -9 |