Cover-More
23 mentions in Australia and New Zealand, 16th of 39 in Insurers for share of voice. Net sentiment sits 9 points below the peer median.
- Markets
- NZ
- Category
- Insurers
- Website
- covermore.co.nz
Cover-More among Insurers
Across: net sentiment. Size: share of voice. Ring: its sentiment mix. 2 brands with a single mention left off.
- Positive
- Neutral
- Negative
- Mixed
- Share of voice
- 2%
- 16th of 39, 23 mentions
- Net sentiment
- -9
- Peer median 0
- Net advocacy
- +4
- Peer median 0
- Rejection
- 0%
- 0 of 23 staged mentions
- 16th of 39 for share of voice
- 6th of 18 for net sentiment
- 2nd of 18 for net advocacy
- 2nd of 18 for past awareness
- 1st of 18 for rejection
Cover-More against its peers
The share of Cover-More's mentions at each stage, against the median of the other brands in Insurers mentioned in this view (38 of them).
Every staged mention of Cover-More, 100%Rejection, the exit
Awareness
30%
-19 pts on peers (49%)
Names the brand in passing or in the news.
Consideration
13%
+3 pts on peers (10%)
Weighing it up, asking about it, comparing.
Usage
52%
+21 pts on peers (31%)
Says they bank, invest or are insured with it.
Preference
4%
+4 pts on peers (0%)
Chooses it over the alternatives.
Advocacy
0%
Level with peers (0%)
Recommends it to others.
Rejection
0%
-2 pts on peers (2%)
Left it, refuses it or warns others off.
Mentions by week
- Positive
- Neutral
- Negative
- Mixed
Where the conversation happens
Mentions by source in Australia and New Zealand; the figure beside each count is net sentiment.
- Reddit210
- Brand pages2-100
What the posts were about
Sence tags each finance post with what it covers. These are the topics of the posts Cover-More was named under; brand page posts are not tagged, so they sit under "Not tagged".
- Insurance20-5
- Credit and BNPL5-20
- Banking20
- Money Advice10
- Not tagged1-100
Who they leave for, and who they leave
Comments that reject one brand and name another they use, prefer or are weighing up.
Losing customers to
Rejects Cover-More, names this brand instead.
No comments in this view.
Winning customers from
Rejects this brand, names Cover-More instead.
No comments in this view.
What people actually say
A spread of comments at each stage, as written. Comments that tag or name another commenter are left out.
“Waiting until the last possible moment to draw something out though sounds very much like covermore from what I’ve heard. Deny deny deny”
negativeReddit, Australia, 18 Aug 2026
“Worth noting. CBA is changing from Covermore soon to a really terrible insurance provider.”
“That’s probably why. The link is still going to Covermore for activation”
neutralReddit, Australia, 8 Oct 2026
The posts that got Cover-More talked about
- 6mentions
Cover-more Travel Insurance.. stay away! If you are with CBA, just pay for a travel insurance. The complimentary isn’t worth it.
r/AusFinance on Reddit, 18 Aug 2026 · Insurance
- 5mentions
Credit cards and travel insurance - where next
r/AusFinance on Reddit, 7 Sep 2026 · Credit and BNPL, Insurance
- 2mentions
Advice on a Travel Card/insurance for Singapore and Japan
r/AusFinance on Reddit, 14 Sep 2026 · Insurance
- 2mentions
Activating travel insurance
r/CommBank on Reddit, 8 Oct 2026 · Insurance
Every brand in Insurers
| Weekly | ||||||
|---|---|---|---|---|---|---|
 Southern CrossNZ | 23719% | -22 | 52% | 3% | -2 | |
 AMINZ | 1149% | +66 | 87% | 3% | -2 | |
 Bupa AustraliaAU | 766% | -34 | 42% | 9% | -5 | |
 RACVAU | 676% | -43 | 37% | 3% | -1 | |
 RAC WAAU | 605% | +30 | 27% | 2% | 0 | |
 AllianzNZ + AU | 585% | -41 | 55% | 3% | -2 | |
 MedibankAU | 514% | -39 | 25% | 2% | 0 | |
 AAMIAU | 484% | -33 | 65% | 6% | -2 | |
 nibNZ + AU | 454% | -29 | 53% | 2% | -2 | |
 NRMA InsuranceAU | 383% | -32 | 39% | 11% | -8 | |
 Suncorp InsuranceAU | 363% | -22 | 14% | 3% | -3 | |
 QBEAU | 353% | -34 | 34% | 11% | -9 | |
 YouiAU | 343% | -26 | 56% | 6% | 0 | |
 Budget DirectAU | 333% | 0 | 52% | 6% | 0 | |
 RACQAU | 242% | -12 | 46% | 0% | +4 | |
| Cover-MoreNZ | 232% | -9 | 70% | 0% | +4 | |
 Partners LifeNZ | 222% | +50 | 50% | 0% | +9 | |
 GIOAU | 222% | +18 | 55% | 0% | 0 | |
 AA InsuranceNZ | 181% | +11 | 61% | 6% | -6 | |
 TALAU | 181% | -28 | 22% | 0% | 0 | |
 TowerNZ | 161% | +13 | 69% | 6% | +6 | |
| 161% | +31 | 67% | 0% | +7 | ||
| 151% | +20 | 40% | 7% | -7 | ||
 StateNZ | 141% | 0 | 57% | 7% | -7 | |
 CoveNZ | 131% | 0 | 77% | 8% | 0 | |
 ShannonsAU | 12<1% | +8 | 75% | 8% | +8 | |
 RAAAU | 11<1% | -18 | 55% | 0% | 0 | |
 Asteron LifeNZ | 8<1% | +63 | 75% | 0% | 0 | |
 AIA NZNZ | 8<1% | 0 | 50% | 0% | 0 | |
 ApiaAU | 8<1% | 0 | 38% | 0% | 0 | |
 VeroNZ | 7<1% | -14 | 43% | 14% | -14 | |
 1CoverNZ | 6<1% | 0 | 50% | 17% | 0 | |
 MASNZ | 5<1% | +100 | 20% | 0% | 0 | |
 UniMedNZ | 5<1% | -60 | 40% | 0% | 0 | |
 Fidelity LifeNZ | 4<1% | +25 | 50% | 0% | 0 | |
 ahmAU | 4<1% | +50 | 50% | 0% | 0 | |
 Real InsuranceAU | 4<1% | 0 | 25% | 0% | 0 | |
 Trade Me InsuranceNZ | 1<1% | -100 | 0% | 0% | 0 | |
 AndoNZ | 1<1% | -100 | 0% | 0% | 0 |