Real Insurance againstInsurersinAU + NZ

Real Insurance

4 mentions in Australia and New Zealand, 35th of 39 in Insurers for share of voice. Net sentiment sits 4.5 points above the peer median.

Markets
AU
Category
Insurers
Compare Real Insurance with other Insurers

Real Insurance among Insurers

-100-500+50+100
More negativeNet sentimentMore positive

Across: net sentiment. Size: share of voice. Ring: its sentiment mix. 2 brands with a single mention left off.

  • Positive
  • Neutral
  • Negative
  • Mixed
Share of voice
<1%
35th of 39, 4 mentions
Net sentiment
0
Peer median -4
Net advocacy
0
Peer median 0
Rejection
0%
0 of 4 staged mentions
  • 35th of 39 for share of voice
  • Unranked for net sentiment (ranks from 20 mentions)
  • Unranked for net advocacy (ranks from 20 mentions)
  • Unranked for past awareness (ranks from 20 mentions)
  • Unranked for rejection (ranks from 20 mentions)

Real Insurance against its peers

The share of Real Insurance's mentions at each stage, against the median of the other brands in Insurers mentioned in this view (38 of them).

Every staged mention of Real Insurance, 100%Rejection, the exit

  1. Awareness

    75%

    +28 pts on peers (47%)

    Names the brand in passing or in the news.

  2. Consideration

    0%

    -11 pts on peers (11%)

    Weighing it up, asking about it, comparing.

  3. Usage

    25%

    -8 pts on peers (33%)

    Says they bank, invest or are insured with it.

  4. Preference

    0%

    Level with peers (0%)

    Chooses it over the alternatives.

  5. Advocacy

    0%

    Level with peers (0%)

    Recommends it to others.

  6. Rejection

    0%

    -2 pts on peers (2%)

    Left it, refuses it or warns others off.

Mentions by week

  • Positive
  • Neutral
  • Negative
  • Mixed
7 AugWeek of 6 Nov

Where the conversation happens

Mentions by source in Australia and New Zealand; the figure beside each count is net sentiment.

  • Reddit
    20
  • Reviewers and creators
    1-100
  • News
    1+100

What the posts were about

Sence tags each finance post with what it covers. These are the topics of the posts Real Insurance was named under; brand page posts are not tagged, so they sit under "Not tagged".

  • Insurance
    3-33
  • Money Advice
    20

Who they leave for, and who they leave

Comments that reject one brand and name another they use, prefer or are weighing up.

Losing customers to

Rejects Real Insurance, names this brand instead.

No comments in this view.

Winning customers from

Rejects this brand, names Real Insurance instead.

No comments in this view.

What people actually say

A spread of comments at each stage, as written. Comments that tag or name another commenter are left out.

No quotable comments in this view.

The posts that got Real Insurance talked about

  1. Car insurers under fire as premiums rise well above inflation | ABC NEWS

    r/AusFinance on Reddit, 15 Aug 2026 · Insurance

    2mentions
  2. And as you’re forking out hundreds or thousands of dollars each year for cover in the case of things like fire, flood or theft, it’s vital you have a good-value policy you can rely

    CHOICE on Facebook, 26 Aug 2026 · Insurance, Money Advice

    1mentions
  3. It’s an inevitable expense that, when done properly, might have Centrelink picking up the tab for your final send-off.

    7NEWS Sydney on Facebook, 25 Oct 2026 · Money Advice

    1mentions

Every brand in Insurers

Every brand in this view, sortable
Weekly
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Budget DirectAU333%052%6%0
RACQAU242%-1246%0%+4
Cover-MoreNZ232%-970%0%+4
Partners LifeNZ222%+5050%0%+9
GIOAU222%+1855%0%0
AA InsuranceNZ181%+1161%6%-6
TALAU181%-2822%0%0
TowerNZ161%+1369%6%+6
Chubb Life NZNZ161%+3167%0%+7
HCFAU151%+2040%7%-7
StateNZ141%057%7%-7
CoveNZ131%077%8%0
ShannonsAU12<1%+875%8%+8
RAAAU11<1%-1855%0%0
Asteron LifeNZ8<1%+6375%0%0
AIA NZNZ8<1%050%0%0
ApiaAU8<1%038%0%0
VeroNZ7<1%-1443%14%-14
1CoverNZ6<1%050%17%0
MASNZ5<1%+10020%0%0
UniMedNZ5<1%-6040%0%0
Fidelity LifeNZ4<1%+2550%0%0
ahmAU4<1%+5050%0%0
Real InsuranceAU4<1%025%0%0
Trade Me InsuranceNZ1<1%-1000%0%0
AndoNZ1<1%-1000%0%0