AAMI
48 mentions in Australia and New Zealand, 8th of 39 in Insurers for share of voice. Net sentiment sits 33 points below the peer median.
- Markets
- AU
- Category
- Insurers
- Part of
- Suncorp Group
- Website
- aami.com.au
AAMI among Insurers
Across: net sentiment. Size: share of voice. Ring: its sentiment mix. 2 brands with a single mention left off.
- Positive
- Neutral
- Negative
- Mixed
- Share of voice
- 4%
- 8th of 39, 48 mentions
- Net sentiment
- -33
- Peer median 0
- Net advocacy
- -2
- Peer median 0
- Rejection
- 6%
- 3 of 48 staged mentions
- 8th of 39 for share of voice
- 13th of 18 for net sentiment
- 10th of 18 for net advocacy
- 3rd of 18 for past awareness
- 15th of 18 for rejection
AAMI against its peers
The share of AAMI's mentions at each stage, against the median of the other brands in Insurers mentioned in this view (38 of them).
Every staged mention of AAMI, 100%Rejection, the exit
Awareness
29%
-20 pts on peers (49%)
Names the brand in passing or in the news.
Consideration
13%
+2 pts on peers (10%)
Weighing it up, asking about it, comparing.
Usage
48%
+17 pts on peers (31%)
Says they bank, invest or are insured with it.
Preference
2%
+2 pts on peers (0%)
Chooses it over the alternatives.
Advocacy
2%
+2 pts on peers (0%)
Recommends it to others.
Rejection
6%
+4 pts on peers (2%)
Left it, refuses it or warns others off.
Mentions by week
- Positive
- Neutral
- Negative
- Mixed
Where the conversation happens
Mentions by source in Australia and New Zealand; the figure beside each count is net sentiment.
- Reddit34-21
- News13-62
- Reviewers and creators1-100
What the posts were about
Sence tags each finance post with what it covers. These are the topics of the posts AAMI was named under; brand page posts are not tagged, so they sit under "Not tagged".
- Insurance43-28
- Money Advice4-25
- Not tagged2-100
Who they leave for, and who they leave
Comments that reject one brand and name another they use, prefer or are weighing up.
What people actually say
A spread of comments at each stage, as written. Comments that tag or name another commenter are left out.
“AAMI is Suncorp owned so obviously they would use the same tactics”
“I got other brands suggested like youi, Woolworths and aami from memory”
neutralAlso mentionsYoui, neutral sentimentWoolworths, neutral sentiment
Reddit, Australia, 15 Aug 2026
“the fluctuation really is wild! I wouldn't even be surprised if you got a quote from AAMI like 2 weeks later and it was different again (up or down)”
neutralReddit, Australia, 8 Oct 2026
The posts that got AAMI talked about
- 10mentions
Home insurance is cooked
r/AusFinance on Reddit, 9 Sep 2026 · Insurance
- 8mentions
Car insurers under fire as premiums rise well above inflation | ABC NEWS
r/AusFinance on Reddit, 15 Aug 2026 · Insurance
- 3mentions
Major car insurers like Youi, Suncorp and AAMI are ripping money from time-poor Aussies through a range of sneaky tricks, from loyalty penalties to hidden fee hikes. This is how to
Herald Sun on Facebook, 10 Aug 2026 · Insurance
- 3mentions
Australia's corporate watchdog has slammed the big insurers for making car insurance more expensive without telling customers why.
7NEWS Melbourne on Facebook, 10 Aug 2026 · Insurance
Every brand in Insurers
| Weekly | ||||||
|---|---|---|---|---|---|---|
 Southern CrossNZ | 23719% | -22 | 52% | 3% | -2 | |
 AMINZ | 1149% | +66 | 87% | 3% | -2 | |
 Bupa AustraliaAU | 766% | -34 | 42% | 9% | -5 | |
 RACVAU | 676% | -43 | 37% | 3% | -1 | |
 RAC WAAU | 605% | +30 | 27% | 2% | 0 | |
 AllianzNZ + AU | 585% | -41 | 55% | 3% | -2 | |
 MedibankAU | 514% | -39 | 25% | 2% | 0 | |
| AAMIAU | 484% | -33 | 65% | 6% | -2 | |
 nibNZ + AU | 454% | -29 | 53% | 2% | -2 | |
 NRMA InsuranceAU | 383% | -32 | 39% | 11% | -8 | |
 Suncorp InsuranceAU | 363% | -22 | 14% | 3% | -3 | |
 QBEAU | 353% | -34 | 34% | 11% | -9 | |
 YouiAU | 343% | -26 | 56% | 6% | 0 | |
 Budget DirectAU | 333% | 0 | 52% | 6% | 0 | |
 RACQAU | 242% | -12 | 46% | 0% | +4 | |
 Cover-MoreNZ | 232% | -9 | 70% | 0% | +4 | |
 Partners LifeNZ | 222% | +50 | 50% | 0% | +9 | |
 GIOAU | 222% | +18 | 55% | 0% | 0 | |
 AA InsuranceNZ | 181% | +11 | 61% | 6% | -6 | |
 TALAU | 181% | -28 | 22% | 0% | 0 | |
 TowerNZ | 161% | +13 | 69% | 6% | +6 | |
| 161% | +31 | 67% | 0% | +7 | ||
| 151% | +20 | 40% | 7% | -7 | ||
 StateNZ | 141% | 0 | 57% | 7% | -7 | |
 CoveNZ | 131% | 0 | 77% | 8% | 0 | |
 ShannonsAU | 12<1% | +8 | 75% | 8% | +8 | |
 RAAAU | 11<1% | -18 | 55% | 0% | 0 | |
 Asteron LifeNZ | 8<1% | +63 | 75% | 0% | 0 | |
 AIA NZNZ | 8<1% | 0 | 50% | 0% | 0 | |
 ApiaAU | 8<1% | 0 | 38% | 0% | 0 | |
 VeroNZ | 7<1% | -14 | 43% | 14% | -14 | |
 1CoverNZ | 6<1% | 0 | 50% | 17% | 0 | |
 MASNZ | 5<1% | +100 | 20% | 0% | 0 | |
 UniMedNZ | 5<1% | -60 | 40% | 0% | 0 | |
 Fidelity LifeNZ | 4<1% | +25 | 50% | 0% | 0 | |
 ahmAU | 4<1% | +50 | 50% | 0% | 0 | |
 Real InsuranceAU | 4<1% | 0 | 25% | 0% | 0 | |
 Trade Me InsuranceNZ | 1<1% | -100 | 0% | 0% | 0 | |
 AndoNZ | 1<1% | -100 | 0% | 0% | 0 |