Apia
8 mentions in Australia and New Zealand, 28th of 39 in Insurers for share of voice. Net sentiment sits 4.5 points above the peer median.
- Markets
- AU
- Category
- Insurers
- Part of
- Suncorp Group
- Website
- apia.com.au
Apia among Insurers
Across: net sentiment. Size: share of voice. Ring: its sentiment mix. 2 brands with a single mention left off.
- Positive
- Neutral
- Negative
- Mixed
- Share of voice
- <1%
- 28th of 39, 8 mentions
- Net sentiment
- 0
- Peer median -4
- Net advocacy
- 0
- Peer median 0
- Rejection
- 0%
- 0 of 8 staged mentions
- 28th of 39 for share of voice
- Unranked for net sentiment (ranks from 20 mentions)
- Unranked for net advocacy (ranks from 20 mentions)
- Unranked for past awareness (ranks from 20 mentions)
- Unranked for rejection (ranks from 20 mentions)
Apia against its peers
The share of Apia's mentions at each stage, against the median of the other brands in Insurers mentioned in this view (38 of them).
Every staged mention of Apia, 100%Rejection, the exit
Awareness
63%
+15 pts on peers (47%)
Names the brand in passing or in the news.
Consideration
13%
+2 pts on peers (10%)
Weighing it up, asking about it, comparing.
Usage
25%
-8 pts on peers (33%)
Says they bank, invest or are insured with it.
Preference
0%
Level with peers (0%)
Chooses it over the alternatives.
Advocacy
0%
Level with peers (0%)
Recommends it to others.
Rejection
0%
-2 pts on peers (2%)
Left it, refuses it or warns others off.
Mentions by week
- Positive
- Neutral
- Negative
- Mixed
Where the conversation happens
Mentions by source in Australia and New Zealand; the figure beside each count is net sentiment.
- Reddit5-20
- Reviewers and creators2+50
- News10
What the posts were about
Sence tags each finance post with what it covers. These are the topics of the posts Apia was named under; brand page posts are not tagged, so they sit under "Not tagged".
- Insurance80
Who they leave for, and who they leave
Comments that reject one brand and name another they use, prefer or are weighing up.
Losing customers to
Rejects Apia, names this brand instead.
No comments in this view.
Winning customers from
Rejects this brand, names Apia instead.
No comments in this view.
What people actually say
A spread of comments at each stage, as written. Comments that tag or name another commenter are left out.
“This is what happened to my mum; write-off despite something that looked fixable. Although I’m surprised the car in the story was only insured for $3000. Pretty cowardly of ICA and APIA not to do interviews”
negativeAlso mentionsInsurance Council of Australia, negative sentiment
Reddit, Australia, 22 Sep 2026
The posts that got Apia talked about
- 3mentions
Why are cars with only minor damage being written off? | 7.30
r/australia on Reddit, 22 Sep 2026 · Insurance
- 1mentions
Major car insurers like Youi, Suncorp and AAMI are ripping money from time-poor Aussies through a range of sneaky tricks, from loyalty penalties to hidden fee hikes. This is how to
Gold Coast Bulletin on Facebook, 11 Aug 2026 · Insurance
- 1mentions
Could one of the biggest culprits for home and contents claims be hiding under your kitchen sink? 😱 Beware of the flexi hose! Does home insurance cover water damage? plumber asses
Compare the Market AU on Facebook, 27 Oct 2026 · Insurance
- 1mentions
Car insurers value experienced drivers, that’s why premiums get cheaper the older you get. But that changes once you hit 70, when premiums increase slightly again. Read more: https
CHOICE on Facebook, 4 Sep 2026 · Insurance
Every brand in Insurers
| Weekly | ||||||
|---|---|---|---|---|---|---|
 Southern CrossNZ | 23719% | -22 | 52% | 3% | -2 | |
 AMINZ | 1149% | +66 | 87% | 3% | -2 | |
 Bupa AustraliaAU | 766% | -34 | 42% | 9% | -5 | |
 RACVAU | 676% | -43 | 37% | 3% | -1 | |
 RAC WAAU | 605% | +30 | 27% | 2% | 0 | |
 AllianzNZ + AU | 585% | -41 | 55% | 3% | -2 | |
 MedibankAU | 514% | -39 | 25% | 2% | 0 | |
 AAMIAU | 484% | -33 | 65% | 6% | -2 | |
 nibNZ + AU | 454% | -29 | 53% | 2% | -2 | |
 NRMA InsuranceAU | 383% | -32 | 39% | 11% | -8 | |
 Suncorp InsuranceAU | 363% | -22 | 14% | 3% | -3 | |
 QBEAU | 353% | -34 | 34% | 11% | -9 | |
 YouiAU | 343% | -26 | 56% | 6% | 0 | |
 Budget DirectAU | 333% | 0 | 52% | 6% | 0 | |
 RACQAU | 242% | -12 | 46% | 0% | +4 | |
 Cover-MoreNZ | 232% | -9 | 70% | 0% | +4 | |
 Partners LifeNZ | 222% | +50 | 50% | 0% | +9 | |
 GIOAU | 222% | +18 | 55% | 0% | 0 | |
 AA InsuranceNZ | 181% | +11 | 61% | 6% | -6 | |
 TALAU | 181% | -28 | 22% | 0% | 0 | |
 TowerNZ | 161% | +13 | 69% | 6% | +6 | |
| 161% | +31 | 67% | 0% | +7 | ||
| 151% | +20 | 40% | 7% | -7 | ||
 StateNZ | 141% | 0 | 57% | 7% | -7 | |
 CoveNZ | 131% | 0 | 77% | 8% | 0 | |
 ShannonsAU | 12<1% | +8 | 75% | 8% | +8 | |
 RAAAU | 11<1% | -18 | 55% | 0% | 0 | |
 Asteron LifeNZ | 8<1% | +63 | 75% | 0% | 0 | |
 AIA NZNZ | 8<1% | 0 | 50% | 0% | 0 | |
| ApiaAU | 8<1% | 0 | 38% | 0% | 0 | |
 VeroNZ | 7<1% | -14 | 43% | 14% | -14 | |
 1CoverNZ | 6<1% | 0 | 50% | 17% | 0 | |
 MASNZ | 5<1% | +100 | 20% | 0% | 0 | |
 UniMedNZ | 5<1% | -60 | 40% | 0% | 0 | |
 Fidelity LifeNZ | 4<1% | +25 | 50% | 0% | 0 | |
 ahmAU | 4<1% | +50 | 50% | 0% | 0 | |
 Real InsuranceAU | 4<1% | 0 | 25% | 0% | 0 | |
 Trade Me InsuranceNZ | 1<1% | -100 | 0% | 0% | 0 | |
 AndoNZ | 1<1% | -100 | 0% | 0% | 0 |