Shannons againstInsurersinAU + NZ

Shannons

12 mentions in Australia and New Zealand, 26th of 39 in Insurers for share of voice. Net sentiment sits 12.5 points above the peer median.

Markets
AU
Category
Insurers
Part of
Suncorp Group
Compare Shannons with other Insurers

Shannons among Insurers

-100-500+50+100
More negativeNet sentimentMore positive

Across: net sentiment. Size: share of voice. Ring: its sentiment mix. 2 brands with a single mention left off.

  • Positive
  • Neutral
  • Negative
  • Mixed
Share of voice
<1%
26th of 39, 12 mentions
Net sentiment
+8
Peer median -4
Net advocacy
+8
Peer median 0
Rejection
8%
1 of 12 staged mentions
  • 26th of 39 for share of voice
  • Unranked for net sentiment (ranks from 20 mentions)
  • Unranked for net advocacy (ranks from 20 mentions)
  • Unranked for past awareness (ranks from 20 mentions)
  • Unranked for rejection (ranks from 20 mentions)

Shannons against its peers

The share of Shannons's mentions at each stage, against the median of the other brands in Insurers mentioned in this view (38 of them).

Every staged mention of Shannons, 100%Rejection, the exit

  1. Awareness

    17%

    -33 pts on peers (49%)

    Names the brand in passing or in the news.

  2. Consideration

    8%

    -3 pts on peers (11%)

    Weighing it up, asking about it, comparing.

  3. Usage

    50%

    +19 pts on peers (31%)

    Says they bank, invest or are insured with it.

  4. Preference

    8%

    +8 pts on peers (0%)

    Chooses it over the alternatives.

  5. Advocacy

    8%

    +8 pts on peers (0%)

    Recommends it to others.

  6. Rejection

    8%

    +6 pts on peers (2%)

    Left it, refuses it or warns others off.

Mentions by week

  • Positive
  • Neutral
  • Negative
  • Mixed
7 AugWeek of 6 Nov

Where the conversation happens

Mentions by source in Australia and New Zealand; the figure beside each count is net sentiment.

  • Reddit
    6-33
  • News
    5+80
  • Brand pages
    1-100

What the posts were about

Sence tags each finance post with what it covers. These are the topics of the posts Shannons was named under; brand page posts are not tagged, so they sit under "Not tagged".

  • Insurance
    10+20
  • Not tagged
    2-50

Who they leave for, and who they leave

Comments that reject one brand and name another they use, prefer or are weighing up.

Losing customers to

Rejects Shannons, names this brand instead.

No comments in this view.

Winning customers from

Rejects this brand, names Shannons instead.

No comments in this view.

What people actually say

A spread of comments at each stage, as written. Comments that tag or name another commenter are left out.

  • “Your probably cooked mate. How you tried Shannon's? Your premiums will be sky high though no matter what you get unfortunately”
    neutral

    Reddit, Australia, 31 Oct 2026

The posts that got Shannons talked about

  1. The insurer is now also facing a $497,500 penalty for the mistake.

    Yahoo News Australia on Facebook, 28 Oct 2026 · Insurance

    3mentions
  2. Getting car insurance after a policy cancellation?

    r/AusFinance on Reddit, 31 Oct 2026 · Insurance

    2mentions
  3. Car insurers under fire as premiums rise well above inflation | ABC NEWS

    r/AusFinance on Reddit, 15 Aug 2026 · Insurance

    2mentions
  4. Major car insurers like Youi, Suncorp and AAMI are ripping money from time-poor Aussies through a range of sneaky tricks, from loyalty penalties to hidden fee hikes. This is how to

    Gold Coast Bulletin on Facebook, 11 Aug 2026 · Insurance

    1mentions

Every brand in Insurers

Every brand in this view, sortable
Weekly
Southern CrossNZ23719%-2252%3%-2
AMINZ1149%+6687%3%-2
Bupa AustraliaAU766%-3442%9%-5
RACVAU676%-4337%3%-1
RAC WAAU605%+3027%2%0
AllianzNZ + AU585%-4155%3%-2
MedibankAU514%-3925%2%0
AAMIAU484%-3365%6%-2
nibNZ + AU454%-2953%2%-2
NRMA InsuranceAU383%-3239%11%-8
Suncorp InsuranceAU363%-2214%3%-3
QBEAU353%-3434%11%-9
YouiAU343%-2656%6%0
Budget DirectAU333%052%6%0
RACQAU242%-1246%0%+4
Cover-MoreNZ232%-970%0%+4
Partners LifeNZ222%+5050%0%+9
GIOAU222%+1855%0%0
AA InsuranceNZ181%+1161%6%-6
TALAU181%-2822%0%0
TowerNZ161%+1369%6%+6
Chubb Life NZNZ161%+3167%0%+7
HCFAU151%+2040%7%-7
StateNZ141%057%7%-7
CoveNZ131%077%8%0
ShannonsAU12<1%+875%8%+8
RAAAU11<1%-1855%0%0
Asteron LifeNZ8<1%+6375%0%0
AIA NZNZ8<1%050%0%0
ApiaAU8<1%038%0%0
VeroNZ7<1%-1443%14%-14
1CoverNZ6<1%050%17%0
MASNZ5<1%+10020%0%0
UniMedNZ5<1%-6040%0%0
Fidelity LifeNZ4<1%+2550%0%0
ahmAU4<1%+5050%0%0
Real InsuranceAU4<1%025%0%0
Trade Me InsuranceNZ1<1%-1000%0%0
AndoNZ1<1%-1000%0%0