Southern Cross
237 mentions in Australia and New Zealand, 1st of 39 in Insurers for share of voice. Net sentiment sits 22 points below the peer median.
- Markets
- NZ
- Category
- Insurers
- Website
- southerncross.co.nz
Southern Cross among Insurers
Across: net sentiment. Size: share of voice. Ring: its sentiment mix. 2 brands with a single mention left off.
- Positive
- Neutral
- Negative
- Mixed
- Share of voice
- 19%
- 1st of 39, 237 mentions
- Net sentiment
- -22
- Peer median 0
- Net advocacy
- -2
- Peer median 0
- Rejection
- 3%
- 8 of 237 staged mentions
- 1st of 39 for share of voice
- 8th of 18 for net sentiment
- 10th of 18 for net advocacy
- 8th of 18 for past awareness
- 11th of 18 for rejection
Southern Cross against its peers
The share of Southern Cross's mentions at each stage, against the median of the other brands in Insurers mentioned in this view (38 of them).
Every staged mention of Southern Cross, 100%Rejection, the exit
Awareness
45%
-5 pts on peers (49%)
Names the brand in passing or in the news.
Consideration
12%
+2 pts on peers (10%)
Weighing it up, asking about it, comparing.
Usage
38%
+7 pts on peers (31%)
Says they bank, invest or are insured with it.
Preference
<1%
+1 pts on peers (0%)
Chooses it over the alternatives.
Advocacy
<1%
+1 pts on peers (0%)
Recommends it to others.
Rejection
3%
+1 pts on peers (2%)
Left it, refuses it or warns others off.
Mentions by week
- Positive
- Neutral
- Negative
- Mixed
Where the conversation happens
Mentions by source in Australia and New Zealand; the figure beside each count is net sentiment.
- Reddit168-6
- News69-59
What the posts were about
Sence tags each finance post with what it covers. These are the topics of the posts Southern Cross was named under; brand page posts are not tagged, so they sit under "Not tagged".
- Insurance220-25
- Money Advice40-45
- Not tagged110
- Credit and BNPL3+100
Who they leave for, and who they leave
Comments that reject one brand and name another they use, prefer or are weighing up.
What people actually say
A spread of comments at each stage, as written. Comments that tag or name another commenter are left out.
“Could always try and get them to put a redundancy payout in the contract, the 17k difference will more than cover the southern cross health cover.”
neutralReddit, New Zealand, 21 Sep 2026
“SX is the worst of a bad bunch of health insurers !!! If your employment offers you SX ……request same amount of money they spend on SX to go to a Partners Life Policy”
“I mistook you saying the doctor isn’t affiliated for meaning isn’t able to bill Southern Cross directly. What do you mean you get your own doctor? I have NIB and I do not.”
“Either they can decide to not be affiliated or in some circumstances southern cross will remove them - I know one specialist who was doing dodgy billings and they got removed from their affiliated provider scheme.”
neutralReddit, New Zealand, 3 Nov 2026
The posts that got Southern Cross talked about
- 66mentions
Southern cross - total joke
r/newzealand on Reddit, 3 Nov 2026 · Insurance
- 48mentions
Southern Cross Health Insurance debacle
r/newzealand on Reddit, 23 Oct 2026 · Insurance
- 34mentions
Gault is urging people "to have a really good look at what you're signed up for" after his health insurer declined to cover recent skin cancer surgery.
RNZ on Facebook, 15 Oct 2026 · Insurance, Money Advice
- 25mentions
Another Southern Cross price increase
r/PersonalFinanceNZ on Reddit, 10 Aug 2026 · Insurance
Every brand in Insurers
| Weekly | ||||||
|---|---|---|---|---|---|---|
| Southern CrossNZ | 23719% | -22 | 52% | 3% | -2 | |
 AMINZ | 1149% | +66 | 87% | 3% | -2 | |
 Bupa AustraliaAU | 766% | -34 | 42% | 9% | -5 | |
 RACVAU | 676% | -43 | 37% | 3% | -1 | |
 RAC WAAU | 605% | +30 | 27% | 2% | 0 | |
 AllianzNZ + AU | 585% | -41 | 55% | 3% | -2 | |
 MedibankAU | 514% | -39 | 25% | 2% | 0 | |
 AAMIAU | 484% | -33 | 65% | 6% | -2 | |
 nibNZ + AU | 454% | -29 | 53% | 2% | -2 | |
 NRMA InsuranceAU | 383% | -32 | 39% | 11% | -8 | |
 Suncorp InsuranceAU | 363% | -22 | 14% | 3% | -3 | |
 QBEAU | 353% | -34 | 34% | 11% | -9 | |
 YouiAU | 343% | -26 | 56% | 6% | 0 | |
 Budget DirectAU | 333% | 0 | 52% | 6% | 0 | |
 RACQAU | 242% | -12 | 46% | 0% | +4 | |
 Cover-MoreNZ | 232% | -9 | 70% | 0% | +4 | |
 Partners LifeNZ | 222% | +50 | 50% | 0% | +9 | |
 GIOAU | 222% | +18 | 55% | 0% | 0 | |
 AA InsuranceNZ | 181% | +11 | 61% | 6% | -6 | |
 TALAU | 181% | -28 | 22% | 0% | 0 | |
 TowerNZ | 161% | +13 | 69% | 6% | +6 | |
| 161% | +31 | 67% | 0% | +7 | ||
| 151% | +20 | 40% | 7% | -7 | ||
 StateNZ | 141% | 0 | 57% | 7% | -7 | |
 CoveNZ | 131% | 0 | 77% | 8% | 0 | |
 ShannonsAU | 12<1% | +8 | 75% | 8% | +8 | |
 RAAAU | 11<1% | -18 | 55% | 0% | 0 | |
 Asteron LifeNZ | 8<1% | +63 | 75% | 0% | 0 | |
 AIA NZNZ | 8<1% | 0 | 50% | 0% | 0 | |
 ApiaAU | 8<1% | 0 | 38% | 0% | 0 | |
 VeroNZ | 7<1% | -14 | 43% | 14% | -14 | |
 1CoverNZ | 6<1% | 0 | 50% | 17% | 0 | |
 MASNZ | 5<1% | +100 | 20% | 0% | 0 | |
 UniMedNZ | 5<1% | -60 | 40% | 0% | 0 | |
 Fidelity LifeNZ | 4<1% | +25 | 50% | 0% | 0 | |
 ahmAU | 4<1% | +50 | 50% | 0% | 0 | |
 Real InsuranceAU | 4<1% | 0 | 25% | 0% | 0 | |
 Trade Me InsuranceNZ | 1<1% | -100 | 0% | 0% | 0 | |
 AndoNZ | 1<1% | -100 | 0% | 0% | 0 |