RAC WA
60 mentions in Australia and New Zealand, 5th of 39 in Insurers for share of voice. Net sentiment sits 34.5 points above the peer median.
- Markets
- AU
- Category
- Insurers
- Website
- rac.com.au
RAC WA among Insurers
Across: net sentiment. Size: share of voice. Ring: its sentiment mix. 2 brands with a single mention left off.
- Positive
- Neutral
- Negative
- Mixed
- Share of voice
- 5%
- 5th of 39, 60 mentions
- Net sentiment
- +30
- Peer median -4
- Net advocacy
- 0
- Peer median 0
- Rejection
- 2%
- 1 of 60 staged mentions
- 5th of 39 for share of voice
- 3rd of 18 for net sentiment
- 4th of 18 for net advocacy
- 16th of 18 for past awareness
- 5th of 18 for rejection
RAC WA against its peers
The share of RAC WA's mentions at each stage, against the median of the other brands in Insurers mentioned in this view (38 of them).
Every staged mention of RAC WA, 100%Rejection, the exit
Awareness
72%
+25 pts on peers (47%)
Names the brand in passing or in the news.
Consideration
7%
-4 pts on peers (11%)
Weighing it up, asking about it, comparing.
Usage
18%
-15 pts on peers (33%)
Says they bank, invest or are insured with it.
Preference
2%
+2 pts on peers (0%)
Chooses it over the alternatives.
Advocacy
0%
Level with peers (0%)
Recommends it to others.
Rejection
2%
-1 pts on peers (2%)
Left it, refuses it or warns others off.
Mentions by week
- Positive
- Neutral
- Negative
- Mixed
Where the conversation happens
Mentions by source in Australia and New Zealand; the figure beside each count is net sentiment.
- Brand pages52+33
- Reddit4+25
- News3+33
- Reviewers and creators1-100
What the posts were about
Sence tags each finance post with what it covers. These are the topics of the posts RAC WA was named under; brand page posts are not tagged, so they sit under "Not tagged".
- Not tagged52+33
- Insurance7+29
- Scams and Fraud1-100
- Money Advice1+100
Who they leave for, and who they leave
Comments that reject one brand and name another they use, prefer or are weighing up.
Losing customers to
Rejects RAC WA, names this brand instead.
No comments in this view.
Winning customers from
Rejects this brand, names RAC WA instead.
No comments in this view.
What people actually say
A spread of comments at each stage, as written. Comments that tag or name another commenter are left out.
“Dear RAC, northern suburbs extend up to Yanchep, not just those closest to the city.”
neutralBrand pages, Australia, Facebook, 11 Sep 2026
“How about RAC published the list of EVs in which batteries degrade the MOST? That is also a reconner for anyone contemplating buying an EV.”
negativeBrand pages, Australia, Facebook, 26 Sep 2026
“And this is the same group that wants to create a monopoly in WA by buying out RACWA like they did with SGIO”
neutralAlso mentionsSGIO, neutral sentiment
News, Australia, Facebook, 29 Oct 2026
“What a wonderful day! We loved seeing so many smiles and watching the children have fun! Thank you RAC for helping to make this event possible 💛”
positiveBrand pages, Australia, Facebook, 3 Nov 2026
The posts that got RAC WA talked about
- 6mentions
Celebrating the organisations making a difference across WA 💛 Every quarter, RAC people help decide where our Giving Back to WA donations go by voting for Western Australian chari
RAC WA on Facebook, 20 Oct 2026
- 6mentions
Score the hottest tickets in town🔥 As the road safety partner of the Fremantle Dockers, we're giving RAC members the chance to cheer loud and proud at the 2 upcoming home finals a
RAC WA on Facebook, 26 Aug 2026
- 4mentions
Where do you feel safest riding a bike? 🚴 We asked RAC members how comfortable they would feel riding a bike on different types of infrastructure, such as paths and bike lanes. He
RAC WA on Facebook, 3 Sep 2026
- 3mentions
Join us at Classic Cars and Coffee on November 8 for free coffee, vintage vehicles and fun giveaways ☕🚗 MRB 723.
RAC WA on Facebook, 25 Oct 2026
Every brand in Insurers
| Weekly | ||||||
|---|---|---|---|---|---|---|
 Southern CrossNZ | 23719% | -22 | 52% | 3% | -2 | |
 AMINZ | 1149% | +66 | 87% | 3% | -2 | |
 Bupa AustraliaAU | 766% | -34 | 42% | 9% | -5 | |
 RACVAU | 676% | -43 | 37% | 3% | -1 | |
| RAC WAAU | 605% | +30 | 27% | 2% | 0 | |
 AllianzNZ + AU | 585% | -41 | 55% | 3% | -2 | |
 MedibankAU | 514% | -39 | 25% | 2% | 0 | |
 AAMIAU | 484% | -33 | 65% | 6% | -2 | |
 nibNZ + AU | 454% | -29 | 53% | 2% | -2 | |
 NRMA InsuranceAU | 383% | -32 | 39% | 11% | -8 | |
 Suncorp InsuranceAU | 363% | -22 | 14% | 3% | -3 | |
 QBEAU | 353% | -34 | 34% | 11% | -9 | |
 YouiAU | 343% | -26 | 56% | 6% | 0 | |
 Budget DirectAU | 333% | 0 | 52% | 6% | 0 | |
 RACQAU | 242% | -12 | 46% | 0% | +4 | |
 Cover-MoreNZ | 232% | -9 | 70% | 0% | +4 | |
 Partners LifeNZ | 222% | +50 | 50% | 0% | +9 | |
 GIOAU | 222% | +18 | 55% | 0% | 0 | |
 AA InsuranceNZ | 181% | +11 | 61% | 6% | -6 | |
 TALAU | 181% | -28 | 22% | 0% | 0 | |
 TowerNZ | 161% | +13 | 69% | 6% | +6 | |
| 161% | +31 | 67% | 0% | +7 | ||
| 151% | +20 | 40% | 7% | -7 | ||
 StateNZ | 141% | 0 | 57% | 7% | -7 | |
 CoveNZ | 131% | 0 | 77% | 8% | 0 | |
 ShannonsAU | 12<1% | +8 | 75% | 8% | +8 | |
 RAAAU | 11<1% | -18 | 55% | 0% | 0 | |
 Asteron LifeNZ | 8<1% | +63 | 75% | 0% | 0 | |
 AIA NZNZ | 8<1% | 0 | 50% | 0% | 0 | |
 ApiaAU | 8<1% | 0 | 38% | 0% | 0 | |
 VeroNZ | 7<1% | -14 | 43% | 14% | -14 | |
 1CoverNZ | 6<1% | 0 | 50% | 17% | 0 | |
 MASNZ | 5<1% | +100 | 20% | 0% | 0 | |
 UniMedNZ | 5<1% | -60 | 40% | 0% | 0 | |
 Fidelity LifeNZ | 4<1% | +25 | 50% | 0% | 0 | |
 ahmAU | 4<1% | +50 | 50% | 0% | 0 | |
 Real InsuranceAU | 4<1% | 0 | 25% | 0% | 0 | |
 Trade Me InsuranceNZ | 1<1% | -100 | 0% | 0% | 0 | |
 AndoNZ | 1<1% | -100 | 0% | 0% | 0 |