Medibank
51 mentions in Australia and New Zealand, 7th of 39 in Insurers for share of voice. Net sentiment sits 39 points below the peer median.
- Markets
- AU
- Category
- Insurers
- Website
- medibank.com.au
Medibank among Insurers
Across: net sentiment. Size: share of voice. Ring: its sentiment mix. 2 brands with a single mention left off.
- Positive
- Neutral
- Negative
- Mixed
- Share of voice
- 4%
- 7th of 39, 51 mentions
- Net sentiment
- -39
- Peer median 0
- Net advocacy
- 0
- Peer median 0
- Rejection
- 2%
- 1 of 51 staged mentions
- 7th of 39 for share of voice
- 16th of 18 for net sentiment
- 4th of 18 for net advocacy
- 17th of 18 for past awareness
- 6th of 18 for rejection
Medibank against its peers
The share of Medibank's mentions at each stage, against the median of the other brands in Insurers mentioned in this view (38 of them).
Every staged mention of Medibank, 100%Rejection, the exit
Awareness
73%
+25 pts on peers (47%)
Names the brand in passing or in the news.
Consideration
6%
-5 pts on peers (11%)
Weighing it up, asking about it, comparing.
Usage
18%
-16 pts on peers (33%)
Says they bank, invest or are insured with it.
Preference
0%
Level with peers (0%)
Chooses it over the alternatives.
Advocacy
2%
+2 pts on peers (0%)
Recommends it to others.
Rejection
2%
Level with peers (2%)
Left it, refuses it or warns others off.
Mentions by week
- Positive
- Neutral
- Negative
- Mixed
Where the conversation happens
Mentions by source in Australia and New Zealand; the figure beside each count is net sentiment.
- News27-70
- Reddit21-5
- Reviewers and creators2-50
- Brand pages1+100
What the posts were about
Sence tags each finance post with what it covers. These are the topics of the posts Medibank was named under; brand page posts are not tagged, so they sit under "Not tagged".
- Insurance32-31
- Money Advice9+22
- Scams and Fraud7-100
- KiwiSaver and Super6-50
- Investing10
Who they leave for, and who they leave
Comments that reject one brand and name another they use, prefer or are weighing up.
Losing customers to
Rejects Medibank, names this brand instead.
No comments in this view.
Winning customers from
Rejects this brand, names Medibank instead.
No comments in this view.
What people actually say
A spread of comments at each stage, as written. Comments that tag or name another commenter are left out.
“You sure seem to be posting this a lot mate. Is it Medibank you work for?”
neutralReddit, Australia, 11 Aug 2026
“Voluntary health insurance existed in Australia long before Medibank. There's nothing 'americanised' about it.”
neutralReddit, Australia, 11 Aug 2026
“Lol thats really not much of a threat. Thanks to Optus, medibank, Qantas, ticketmaster, Latitude etc. peoples personal details are already out there.”
negativeAlso mentionsOptus, negative sentimentQantas, negative sentimentTicketmaster, negative sentimentLatitude Financial, negative sentiment
News, Australia, Facebook, 7 Oct 2026
“Still the risks though. Remember Medibank, Optus and the rest?”
negativeAlso mentionsOptus, negative sentiment
Reddit, Australia, 8 Oct 2026
The posts that got Medibank talked about
- 5mentions
Your tax pays private health insurers $7.56b a year. They still made $1.12b profit in 9 months.
r/AusFinance on Reddit, 14 Oct 2026 · Insurance
- 4mentions
Is $155 per month reasonable for private health insurance, or am I overpaying?
r/AusFinance on Reddit, 25 Aug 2026 · Insurance, Money Advice
- 3mentions
The Australian government's decision to scrap additional private health insurance rebates for over-65s will affect more than 1.2 million pensioners, with the nation's largest insur
Sunrise on Facebook, 25 Aug 2026 · Insurance
- 3mentions
Shadow health minister Anne Ruston has accused the Albanese government of “relying on the anxiety” of older Australians to keep their private health insurance despite changes she w
News24 on Facebook, 15 Aug 2026 · Insurance
Every brand in Insurers
| Weekly | ||||||
|---|---|---|---|---|---|---|
 Southern CrossNZ | 23719% | -22 | 52% | 3% | -2 | |
 AMINZ | 1149% | +66 | 87% | 3% | -2 | |
 Bupa AustraliaAU | 766% | -34 | 42% | 9% | -5 | |
 RACVAU | 676% | -43 | 37% | 3% | -1 | |
 RAC WAAU | 605% | +30 | 27% | 2% | 0 | |
 AllianzNZ + AU | 585% | -41 | 55% | 3% | -2 | |
| MedibankAU | 514% | -39 | 25% | 2% | 0 | |
 AAMIAU | 484% | -33 | 65% | 6% | -2 | |
 nibNZ + AU | 454% | -29 | 53% | 2% | -2 | |
 NRMA InsuranceAU | 383% | -32 | 39% | 11% | -8 | |
 Suncorp InsuranceAU | 363% | -22 | 14% | 3% | -3 | |
 QBEAU | 353% | -34 | 34% | 11% | -9 | |
 YouiAU | 343% | -26 | 56% | 6% | 0 | |
 Budget DirectAU | 333% | 0 | 52% | 6% | 0 | |
 RACQAU | 242% | -12 | 46% | 0% | +4 | |
 Cover-MoreNZ | 232% | -9 | 70% | 0% | +4 | |
 Partners LifeNZ | 222% | +50 | 50% | 0% | +9 | |
 GIOAU | 222% | +18 | 55% | 0% | 0 | |
 AA InsuranceNZ | 181% | +11 | 61% | 6% | -6 | |
 TALAU | 181% | -28 | 22% | 0% | 0 | |
 TowerNZ | 161% | +13 | 69% | 6% | +6 | |
| 161% | +31 | 67% | 0% | +7 | ||
| 151% | +20 | 40% | 7% | -7 | ||
 StateNZ | 141% | 0 | 57% | 7% | -7 | |
 CoveNZ | 131% | 0 | 77% | 8% | 0 | |
 ShannonsAU | 12<1% | +8 | 75% | 8% | +8 | |
 RAAAU | 11<1% | -18 | 55% | 0% | 0 | |
 Asteron LifeNZ | 8<1% | +63 | 75% | 0% | 0 | |
 AIA NZNZ | 8<1% | 0 | 50% | 0% | 0 | |
 ApiaAU | 8<1% | 0 | 38% | 0% | 0 | |
 VeroNZ | 7<1% | -14 | 43% | 14% | -14 | |
 1CoverNZ | 6<1% | 0 | 50% | 17% | 0 | |
 MASNZ | 5<1% | +100 | 20% | 0% | 0 | |
 UniMedNZ | 5<1% | -60 | 40% | 0% | 0 | |
 Fidelity LifeNZ | 4<1% | +25 | 50% | 0% | 0 | |
 ahmAU | 4<1% | +50 | 50% | 0% | 0 | |
 Real InsuranceAU | 4<1% | 0 | 25% | 0% | 0 | |
 Trade Me InsuranceNZ | 1<1% | -100 | 0% | 0% | 0 | |
 AndoNZ | 1<1% | -100 | 0% | 0% | 0 |