RACV
67 mentions in Australia and New Zealand, 4th of 39 in Insurers for share of voice. Net sentiment sits 43 points below the peer median.
- Markets
- AU
- Category
- Insurers
- Website
- racv.com.au
RACV among Insurers
Across: net sentiment. Size: share of voice. Ring: its sentiment mix. 2 brands with a single mention left off.
- Positive
- Neutral
- Negative
- Mixed
- Share of voice
- 6%
- 4th of 39, 67 mentions
- Net sentiment
- -43
- Peer median 0
- Net advocacy
- -1
- Peer median 0
- Rejection
- 3%
- 2 of 67 staged mentions
- 4th of 39 for share of voice
- 18th of 18 for net sentiment
- 9th of 18 for net advocacy
- 14th of 18 for past awareness
- 10th of 18 for rejection
RACV against its peers
The share of RACV's mentions at each stage, against the median of the other brands in Insurers mentioned in this view (38 of them).
Every staged mention of RACV, 100%Rejection, the exit
Awareness
60%
+13 pts on peers (47%)
Names the brand in passing or in the news.
Consideration
10%
-1 pts on peers (11%)
Weighing it up, asking about it, comparing.
Usage
25%
-8 pts on peers (33%)
Says they bank, invest or are insured with it.
Preference
1%
+1 pts on peers (0%)
Chooses it over the alternatives.
Advocacy
0%
Level with peers (0%)
Recommends it to others.
Rejection
3%
+1 pts on peers (2%)
Left it, refuses it or warns others off.
Mentions by week
- Positive
- Neutral
- Negative
- Mixed
Where the conversation happens
Mentions by source in Australia and New Zealand; the figure beside each count is net sentiment.
- Brand pages33-73
- Reddit170
- News15-20
- Reviewers and creators2-100
What the posts were about
Sence tags each finance post with what it covers. These are the topics of the posts RACV was named under; brand page posts are not tagged, so they sit under "Not tagged".
- Insurance31-26
- Not tagged28-57
- Payments and Fintech3-100
- Money Advice3-100
- Scams and Fraud2-50
- Banking1+100
Who they leave for, and who they leave
Comments that reject one brand and name another they use, prefer or are weighing up.
What people actually say
A spread of comments at each stage, as written. Comments that tag or name another commenter are left out.
“How about demanding that car manufacturers and car businesses like the RACV push harder for anti theft systems”
negativeNews, Australia, Facebook, 14 Aug 2026
“The RACV is complicit in this problem. Them and other insurance companies should be putting pressure on the government to fix them.”
negativeBrand pages, Australia, YouTube, 4 Oct 2026
“Cause no one wants a Nazi car! 😊 But RACV article suggests no other EV was targeted for obvious reasons - charging concerns and no overseas market! 😊”
neutralBrand pages, Australia, YouTube, 12 Oct 2026
“What do you mean you don’t qualify? Are you saying RACV are refusing to insure you because of a claim from 4 years ago?”
neutralReddit, Australia, 21 Oct 2026
The posts that got RACV talked about
- 13mentions
Pothole Nightmare: Why Drivers Are Horrified by These Regional Highways
RACV on YouTube, 30 Sep 2026
- 4mentions
RACV wants to write off car which can be fixed for less than they claim?
r/AusFinance on Reddit, 20 Aug 2026 · Insurance
- 3mentions
The most serious pricing error affected more than 40,000 policies.
7NEWS Melbourne on Facebook, 28 Oct 2026 · Insurance
- 3mentions
Car insurance confusion
r/AusFinance on Reddit, 21 Oct 2026 · Insurance
Every brand in Insurers
| Weekly | ||||||
|---|---|---|---|---|---|---|
 Southern CrossNZ | 23719% | -22 | 52% | 3% | -2 | |
 AMINZ | 1149% | +66 | 87% | 3% | -2 | |
 Bupa AustraliaAU | 766% | -34 | 42% | 9% | -5 | |
| RACVAU | 676% | -43 | 37% | 3% | -1 | |
 RAC WAAU | 605% | +30 | 27% | 2% | 0 | |
 AllianzNZ + AU | 585% | -41 | 55% | 3% | -2 | |
 MedibankAU | 514% | -39 | 25% | 2% | 0 | |
 AAMIAU | 484% | -33 | 65% | 6% | -2 | |
 nibNZ + AU | 454% | -29 | 53% | 2% | -2 | |
 NRMA InsuranceAU | 383% | -32 | 39% | 11% | -8 | |
 Suncorp InsuranceAU | 363% | -22 | 14% | 3% | -3 | |
 QBEAU | 353% | -34 | 34% | 11% | -9 | |
 YouiAU | 343% | -26 | 56% | 6% | 0 | |
 Budget DirectAU | 333% | 0 | 52% | 6% | 0 | |
 RACQAU | 242% | -12 | 46% | 0% | +4 | |
 Cover-MoreNZ | 232% | -9 | 70% | 0% | +4 | |
 Partners LifeNZ | 222% | +50 | 50% | 0% | +9 | |
 GIOAU | 222% | +18 | 55% | 0% | 0 | |
 AA InsuranceNZ | 181% | +11 | 61% | 6% | -6 | |
 TALAU | 181% | -28 | 22% | 0% | 0 | |
 TowerNZ | 161% | +13 | 69% | 6% | +6 | |
| 161% | +31 | 67% | 0% | +7 | ||
| 151% | +20 | 40% | 7% | -7 | ||
 StateNZ | 141% | 0 | 57% | 7% | -7 | |
 CoveNZ | 131% | 0 | 77% | 8% | 0 | |
 ShannonsAU | 12<1% | +8 | 75% | 8% | +8 | |
 RAAAU | 11<1% | -18 | 55% | 0% | 0 | |
 Asteron LifeNZ | 8<1% | +63 | 75% | 0% | 0 | |
 AIA NZNZ | 8<1% | 0 | 50% | 0% | 0 | |
 ApiaAU | 8<1% | 0 | 38% | 0% | 0 | |
 VeroNZ | 7<1% | -14 | 43% | 14% | -14 | |
 1CoverNZ | 6<1% | 0 | 50% | 17% | 0 | |
 MASNZ | 5<1% | +100 | 20% | 0% | 0 | |
 UniMedNZ | 5<1% | -60 | 40% | 0% | 0 | |
 Fidelity LifeNZ | 4<1% | +25 | 50% | 0% | 0 | |
 ahmAU | 4<1% | +50 | 50% | 0% | 0 | |
 Real InsuranceAU | 4<1% | 0 | 25% | 0% | 0 | |
 Trade Me InsuranceNZ | 1<1% | -100 | 0% | 0% | 0 | |
 AndoNZ | 1<1% | -100 | 0% | 0% | 0 |