AMI
114 mentions in Australia and New Zealand, 2nd of 39 in Insurers for share of voice. Net sentiment sits 70.5 points above the peer median.
Compare AMI with other InsurersAMI among Insurers
Across: net sentiment. Size: share of voice. Ring: its sentiment mix. 2 brands with a single mention left off.
- Positive
- Neutral
- Negative
- Mixed
- Share of voice
- 9%
- 2nd of 39, 114 mentions
- Net sentiment
- +66
- Peer median -4
- Net advocacy
- -2
- Peer median 0
- Rejection
- 3%
- 3 of 114 staged mentions
- 2nd of 39 for share of voice
- 1st of 18 for net sentiment
- 10th of 18 for net advocacy
- 1st of 18 for past awareness
- 8th of 18 for rejection
AMI against its peers
The share of AMI's mentions at each stage, against the median of the other brands in Insurers mentioned in this view (38 of them).
Every staged mention of AMI, 100%Rejection, the exit
Awareness
11%
-39 pts on peers (49%)
Names the brand in passing or in the news.
Consideration
4%
-7 pts on peers (11%)
Weighing it up, asking about it, comparing.
Usage
82%
+50 pts on peers (31%)
Says they bank, invest or are insured with it.
Preference
0%
Level with peers (0%)
Chooses it over the alternatives.
Advocacy
<1%
+1 pts on peers (0%)
Recommends it to others.
Rejection
3%
+1 pts on peers (2%)
Left it, refuses it or warns others off.
Mentions by week
- Positive
- Neutral
- Negative
- Mixed
Where the conversation happens
Mentions by source in Australia and New Zealand; the figure beside each count is net sentiment.
- Brand pages106+72
- Reddit8-12
What the posts were about
Sence tags each finance post with what it covers. These are the topics of the posts AMI was named under; brand page posts are not tagged, so they sit under "Not tagged".
- Insurance103+74
- Not tagged11-9
Who they leave for, and who they leave
Comments that reject one brand and name another they use, prefer or are weighing up.
Winning customers from
Rejects this brand, names AMI instead.
No comments in this view.
What people actually say
A spread of comments at each stage, as written. Comments that tag or name another commenter are left out.
“I've sent AMI two emails, neither of which has been replied to.”
negativeBrand pages, New Zealand, Facebook, 22 Sep 2026
“You guys Threw loyal long time customers under the bus there’s nothing loyal about Ami”
negativeBrand pages, New Zealand, Facebook, 14 Oct 2026
The posts that got AMI talked about
- 84mentions
#WIN It's our 100th birthday, but we're sharing the gifts with you, New Zealand. You've been with us through all of life's moments and we're proud to have supported you for a centu
AMI Insurance on Facebook, 17 Aug 2026 · Insurance
- 6mentions
WINNERS CONTACTED #WIN Heading away this upcoming long weekend? Let's make sure your car is as ready as you are. We're giving away 1 x Premium Service, 1 x Standard Service, and 3
AMI Insurance on Facebook, 12 Oct 2026
- 3mentions
100 years of AMI, and hundreds of community events right around Aotearoa New Zealand. For our birthday, we said thanks to our AMI customers for being with us. We’re proud to be on
AMI Insurance on Facebook, 27 Aug 2026 · Insurance
- 3mentions
Tower Insurance Experience?
r/newzealand on Reddit, 7 Sep 2026 · Insurance
Every brand in Insurers
| Weekly | ||||||
|---|---|---|---|---|---|---|
 Southern CrossNZ | 23719% | -22 | 52% | 3% | -2 | |
| AMINZ | 1149% | +66 | 87% | 3% | -2 | |
 Bupa AustraliaAU | 766% | -34 | 42% | 9% | -5 | |
 RACVAU | 676% | -43 | 37% | 3% | -1 | |
 RAC WAAU | 605% | +30 | 27% | 2% | 0 | |
 AllianzNZ + AU | 585% | -41 | 55% | 3% | -2 | |
 MedibankAU | 514% | -39 | 25% | 2% | 0 | |
 AAMIAU | 484% | -33 | 65% | 6% | -2 | |
 nibNZ + AU | 454% | -29 | 53% | 2% | -2 | |
 NRMA InsuranceAU | 383% | -32 | 39% | 11% | -8 | |
 Suncorp InsuranceAU | 363% | -22 | 14% | 3% | -3 | |
 QBEAU | 353% | -34 | 34% | 11% | -9 | |
 YouiAU | 343% | -26 | 56% | 6% | 0 | |
 Budget DirectAU | 333% | 0 | 52% | 6% | 0 | |
 RACQAU | 242% | -12 | 46% | 0% | +4 | |
 Cover-MoreNZ | 232% | -9 | 70% | 0% | +4 | |
 Partners LifeNZ | 222% | +50 | 50% | 0% | +9 | |
 GIOAU | 222% | +18 | 55% | 0% | 0 | |
 AA InsuranceNZ | 181% | +11 | 61% | 6% | -6 | |
 TALAU | 181% | -28 | 22% | 0% | 0 | |
 TowerNZ | 161% | +13 | 69% | 6% | +6 | |
| 161% | +31 | 67% | 0% | +7 | ||
| 151% | +20 | 40% | 7% | -7 | ||
 StateNZ | 141% | 0 | 57% | 7% | -7 | |
 CoveNZ | 131% | 0 | 77% | 8% | 0 | |
 ShannonsAU | 12<1% | +8 | 75% | 8% | +8 | |
 RAAAU | 11<1% | -18 | 55% | 0% | 0 | |
 Asteron LifeNZ | 8<1% | +63 | 75% | 0% | 0 | |
 AIA NZNZ | 8<1% | 0 | 50% | 0% | 0 | |
 ApiaAU | 8<1% | 0 | 38% | 0% | 0 | |
 VeroNZ | 7<1% | -14 | 43% | 14% | -14 | |
 1CoverNZ | 6<1% | 0 | 50% | 17% | 0 | |
 MASNZ | 5<1% | +100 | 20% | 0% | 0 | |
 UniMedNZ | 5<1% | -60 | 40% | 0% | 0 | |
 Fidelity LifeNZ | 4<1% | +25 | 50% | 0% | 0 | |
 ahmAU | 4<1% | +50 | 50% | 0% | 0 | |
 Real InsuranceAU | 4<1% | 0 | 25% | 0% | 0 | |
 Trade Me InsuranceNZ | 1<1% | -100 | 0% | 0% | 0 | |
 AndoNZ | 1<1% | -100 | 0% | 0% | 0 |