AA Insurance
18 mentions in Australia and New Zealand, 19th of 39 in Insurers for share of voice. Net sentiment sits 15.5 points above the peer median.
- Markets
- NZ
- Category
- Insurers
- Part of
- Suncorp (majority)
- Website
- aainsurance.co.nz
AA Insurance among Insurers
Across: net sentiment. Size: share of voice. Ring: its sentiment mix. 2 brands with a single mention left off.
- Positive
- Neutral
- Negative
- Mixed
- Share of voice
- 1%
- 19th of 39, 18 mentions
- Net sentiment
- +11
- Peer median -4
- Net advocacy
- -6
- Peer median 0
- Rejection
- 6%
- 1 of 18 staged mentions
- 19th of 39 for share of voice
- Unranked for net sentiment (ranks from 20 mentions)
- Unranked for net advocacy (ranks from 20 mentions)
- Unranked for past awareness (ranks from 20 mentions)
- Unranked for rejection (ranks from 20 mentions)
AA Insurance against its peers
The share of AA Insurance's mentions at each stage, against the median of the other brands in Insurers mentioned in this view (38 of them).
Every staged mention of AA Insurance, 100%Rejection, the exit
Awareness
33%
-16 pts on peers (49%)
Names the brand in passing or in the news.
Consideration
33%
+23 pts on peers (10%)
Weighing it up, asking about it, comparing.
Usage
28%
-6 pts on peers (33%)
Says they bank, invest or are insured with it.
Preference
0%
Level with peers (0%)
Chooses it over the alternatives.
Advocacy
0%
Level with peers (0%)
Recommends it to others.
Rejection
6%
+3 pts on peers (2%)
Left it, refuses it or warns others off.
Mentions by week
- Positive
- Neutral
- Negative
- Mixed
Where the conversation happens
Mentions by source in Australia and New Zealand; the figure beside each count is net sentiment.
- Reddit17+12
- Brand pages10
What the posts were about
Sence tags each finance post with what it covers. These are the topics of the posts AA Insurance was named under; brand page posts are not tagged, so they sit under "Not tagged".
- Insurance18+11
Who they leave for, and who they leave
Comments that reject one brand and name another they use, prefer or are weighing up.
Losing customers to
Rejects AA Insurance, names this brand instead.
No comments in this view.
What people actually say
A spread of comments at each stage, as written. Comments that tag or name another commenter are left out.
“Can confirm that your review of the IAG offerings are correct. The fault/issue is not covered, but all the resulting damage is covered. I can't speak to the AA offering, they sometimes bring coverage back when it's fire.”
neutralAlso mentionsInsurance Australia Group, neutral sentiment
Reddit, New Zealand, 31 Aug 2026
“i know that AA covers certain pre-existing conditions after three years (no cancer, etc) - for example, i’ve had BVD / convergence insufficiency since birth and they’ll cover any treatments in a weeks time.”
positiveReddit, New Zealand, 3 Nov 2026
“AA insurance is just an Asteron Life policy under a different name. You can sometimes get a bit better of a deal or service going through Asteron.”
The posts that got AA Insurance talked about
- 3mentions
Cove now also has Home and Contents insurance! We already have car insurance with them, and we would save ~$70 / month compared to our existing AA insurance. Thoughts on using them
r/PersonalFinanceNZ on Reddit, 8 Oct 2026 · Insurance
- 3mentions
Motorcycle insurance - 3rd party or full
r/newzealand on Reddit, 24 Sep 2026 · Insurance
- 2mentions
Home insurance exclusion?
r/PersonalFinanceNZ on Reddit, 31 Aug 2026 · Insurance
- 2mentions
Insurance premiums gone up
r/CommBank on Reddit, 21 Oct 2026 · Insurance
Every brand in Insurers
| Weekly | ||||||
|---|---|---|---|---|---|---|
 Southern CrossNZ | 23719% | -22 | 52% | 3% | -2 | |
 AMINZ | 1149% | +66 | 87% | 3% | -2 | |
 Bupa AustraliaAU | 766% | -34 | 42% | 9% | -5 | |
 RACVAU | 676% | -43 | 37% | 3% | -1 | |
 RAC WAAU | 605% | +30 | 27% | 2% | 0 | |
 AllianzNZ + AU | 585% | -41 | 55% | 3% | -2 | |
 MedibankAU | 514% | -39 | 25% | 2% | 0 | |
 AAMIAU | 484% | -33 | 65% | 6% | -2 | |
 nibNZ + AU | 454% | -29 | 53% | 2% | -2 | |
 NRMA InsuranceAU | 383% | -32 | 39% | 11% | -8 | |
 Suncorp InsuranceAU | 363% | -22 | 14% | 3% | -3 | |
 QBEAU | 353% | -34 | 34% | 11% | -9 | |
 YouiAU | 343% | -26 | 56% | 6% | 0 | |
 Budget DirectAU | 333% | 0 | 52% | 6% | 0 | |
 RACQAU | 242% | -12 | 46% | 0% | +4 | |
 Cover-MoreNZ | 232% | -9 | 70% | 0% | +4 | |
 Partners LifeNZ | 222% | +50 | 50% | 0% | +9 | |
 GIOAU | 222% | +18 | 55% | 0% | 0 | |
| AA InsuranceNZ | 181% | +11 | 61% | 6% | -6 | |
 TALAU | 181% | -28 | 22% | 0% | 0 | |
 TowerNZ | 161% | +13 | 69% | 6% | +6 | |
| 161% | +31 | 67% | 0% | +7 | ||
| 151% | +20 | 40% | 7% | -7 | ||
 StateNZ | 141% | 0 | 57% | 7% | -7 | |
 CoveNZ | 131% | 0 | 77% | 8% | 0 | |
 ShannonsAU | 12<1% | +8 | 75% | 8% | +8 | |
 RAAAU | 11<1% | -18 | 55% | 0% | 0 | |
 Asteron LifeNZ | 8<1% | +63 | 75% | 0% | 0 | |
 AIA NZNZ | 8<1% | 0 | 50% | 0% | 0 | |
 ApiaAU | 8<1% | 0 | 38% | 0% | 0 | |
 VeroNZ | 7<1% | -14 | 43% | 14% | -14 | |
 1CoverNZ | 6<1% | 0 | 50% | 17% | 0 | |
 MASNZ | 5<1% | +100 | 20% | 0% | 0 | |
 UniMedNZ | 5<1% | -60 | 40% | 0% | 0 | |
 Fidelity LifeNZ | 4<1% | +25 | 50% | 0% | 0 | |
 ahmAU | 4<1% | +50 | 50% | 0% | 0 | |
 Real InsuranceAU | 4<1% | 0 | 25% | 0% | 0 | |
 Trade Me InsuranceNZ | 1<1% | -100 | 0% | 0% | 0 | |
 AndoNZ | 1<1% | -100 | 0% | 0% | 0 |