Tower
16 mentions in Australia and New Zealand, 21st of 39 in Insurers for share of voice. Net sentiment sits 17.5 points above the peer median.
- Markets
- NZ
- Category
- Insurers
- Website
- tower.co.nz
Tower among Insurers
Across: net sentiment. Size: share of voice. Ring: its sentiment mix. 2 brands with a single mention left off.
- Positive
- Neutral
- Negative
- Mixed
- Share of voice
- 1%
- 21st of 39, 16 mentions
- Net sentiment
- +13
- Peer median -4
- Net advocacy
- +6
- Peer median 0
- Rejection
- 6%
- 1 of 16 staged mentions
- 21st of 39 for share of voice
- Unranked for net sentiment (ranks from 20 mentions)
- Unranked for net advocacy (ranks from 20 mentions)
- Unranked for past awareness (ranks from 20 mentions)
- Unranked for rejection (ranks from 20 mentions)
Tower against its peers
The share of Tower's mentions at each stage, against the median of the other brands in Insurers mentioned in this view (38 of them).
Every staged mention of Tower, 100%Rejection, the exit
Awareness
25%
-24 pts on peers (49%)
Names the brand in passing or in the news.
Consideration
13%
+2 pts on peers (10%)
Weighing it up, asking about it, comparing.
Usage
44%
+13 pts on peers (31%)
Says they bank, invest or are insured with it.
Preference
0%
Level with peers (0%)
Chooses it over the alternatives.
Advocacy
13%
+13 pts on peers (0%)
Recommends it to others.
Rejection
6%
+4 pts on peers (2%)
Left it, refuses it or warns others off.
Mentions by week
- Positive
- Neutral
- Negative
- Mixed
Where the conversation happens
Mentions by source in Australia and New Zealand; the figure beside each count is net sentiment.
- Reddit140
- Brand pages1+100
- News1+100
What the posts were about
Sence tags each finance post with what it covers. These are the topics of the posts Tower was named under; brand page posts are not tagged, so they sit under "Not tagged".
- Insurance15+7
- Not tagged1+100
Who they leave for, and who they leave
Comments that reject one brand and name another they use, prefer or are weighing up.
Losing customers to
Rejects Tower, names this brand instead.
No comments in this view.
Winning customers from
Rejects this brand, names Tower instead.
No comments in this view.
What people actually say
A spread of comments at each stage, as written. Comments that tag or name another commenter are left out.
“Tower is vicious, one of those companies you wouldn't want to go against you but good to have in your corner. That being said, my opinion of them is based on their interaction with other parties.”
mixedReddit, New Zealand, 8 Sep 2026
“Great to see such practical information being shared! Thanks Tower Insurance 👍🏼”
positiveBrand pages, New Zealand, Facebook, 14 Oct 2026
“Tower does but recommending an insurance company just feels a bit like selling your soul.”
neutralReddit, New Zealand, 2 Nov 2026
The posts that got Tower talked about
- 6mentions
Tower Insurance Experience?
r/newzealand on Reddit, 7 Sep 2026 · Insurance
- 3mentions
Recommandation for a 21st-century (digitised) insurance company?
r/newzealand on Reddit, 2 Nov 2026 · Insurance
- 1mentions
An expert is urging Kiwis to have more open conversations about cover. This content is published in partnership with Partners Life
nzherald.co.nz on Facebook, 19 Oct 2026 · Insurance
- 1mentions
🌧️ Heavy rain and steep slopes can be a risky combination. Warning signs like new cracks in the ground, tilting trees, or sticking doors and windows could indicate landslide activ
Tower Insurance on Facebook, 12 Oct 2026
Every brand in Insurers
| Weekly | ||||||
|---|---|---|---|---|---|---|
 Southern CrossNZ | 23719% | -22 | 52% | 3% | -2 | |
 AMINZ | 1149% | +66 | 87% | 3% | -2 | |
 Bupa AustraliaAU | 766% | -34 | 42% | 9% | -5 | |
 RACVAU | 676% | -43 | 37% | 3% | -1 | |
 RAC WAAU | 605% | +30 | 27% | 2% | 0 | |
 AllianzNZ + AU | 585% | -41 | 55% | 3% | -2 | |
 MedibankAU | 514% | -39 | 25% | 2% | 0 | |
 AAMIAU | 484% | -33 | 65% | 6% | -2 | |
 nibNZ + AU | 454% | -29 | 53% | 2% | -2 | |
 NRMA InsuranceAU | 383% | -32 | 39% | 11% | -8 | |
 Suncorp InsuranceAU | 363% | -22 | 14% | 3% | -3 | |
 QBEAU | 353% | -34 | 34% | 11% | -9 | |
 YouiAU | 343% | -26 | 56% | 6% | 0 | |
 Budget DirectAU | 333% | 0 | 52% | 6% | 0 | |
 RACQAU | 242% | -12 | 46% | 0% | +4 | |
 Cover-MoreNZ | 232% | -9 | 70% | 0% | +4 | |
 Partners LifeNZ | 222% | +50 | 50% | 0% | +9 | |
 GIOAU | 222% | +18 | 55% | 0% | 0 | |
 AA InsuranceNZ | 181% | +11 | 61% | 6% | -6 | |
 TALAU | 181% | -28 | 22% | 0% | 0 | |
| TowerNZ | 161% | +13 | 69% | 6% | +6 | |
| 161% | +31 | 67% | 0% | +7 | ||
| 151% | +20 | 40% | 7% | -7 | ||
 StateNZ | 141% | 0 | 57% | 7% | -7 | |
 CoveNZ | 131% | 0 | 77% | 8% | 0 | |
 ShannonsAU | 12<1% | +8 | 75% | 8% | +8 | |
 RAAAU | 11<1% | -18 | 55% | 0% | 0 | |
 Asteron LifeNZ | 8<1% | +63 | 75% | 0% | 0 | |
 AIA NZNZ | 8<1% | 0 | 50% | 0% | 0 | |
 ApiaAU | 8<1% | 0 | 38% | 0% | 0 | |
 VeroNZ | 7<1% | -14 | 43% | 14% | -14 | |
 1CoverNZ | 6<1% | 0 | 50% | 17% | 0 | |
 MASNZ | 5<1% | +100 | 20% | 0% | 0 | |
 UniMedNZ | 5<1% | -60 | 40% | 0% | 0 | |
 Fidelity LifeNZ | 4<1% | +25 | 50% | 0% | 0 | |
 ahmAU | 4<1% | +50 | 50% | 0% | 0 | |
 Real InsuranceAU | 4<1% | 0 | 25% | 0% | 0 | |
 Trade Me InsuranceNZ | 1<1% | -100 | 0% | 0% | 0 | |
 AndoNZ | 1<1% | -100 | 0% | 0% | 0 |