Sence
inAU + NZ

Who leads KiwiSaver/super

6,381 mentions of 54 brands in Australia and New Zealand. Rates rank brands with 20 or more mentions; ties share a place, and the better-evidenced brand reads first.

Most talked about

Share of every mention in the category.

ANZ18%
  1. 2Westpac17%n=1,091
  2. 3Kernel8%n=530
  3. 4Sharesies8%n=509
  4. 5Simplicity6%n=374

49 more ranked in the category table.

Best liked

Positive minus negative mentions, out of 100.

Kernel+46
  1. 2Simplicity+43n=374
  2. 3UniSuper+39n=38
  3. 4InvestNow+29n=354
  4. 5Australian Retirement Trust+23n=90

21 more ranked in the category table.

Strongest advocacy

Preference and advocacy minus rejection, out of 100 staged mentions.

Kernel+16
  1. 1Simplicity+16n=374
  2. 1InvestNow+16n=354
  3. 4Hostplus+11n=235
  4. 5SuperLife+9n=22

21 more ranked in the category table.

Furthest down the funnel

Mentions from people weighing up, using, preferring or recommending it.

SuperLife82%
  1. 2InvestNow71%n=354
  2. 3Kernel71%n=530
  3. 4Simplicity64%n=374
  4. 5Hostplus62%n=235

21 more ranked in the category table.

Least rejected

Share of staged mentions that reject the brand, lowest first.

Australian Retirement Trust0%
  1. 1SBS Bank0%n=67
  2. 1Rest0%n=46
  3. 1UniSuper0%n=38
  4. 1Booster0%n=20

21 more ranked in the category table.