NRMA Insurance
38 mentions in Australia and New Zealand, 10th of 39 in Insurers for share of voice. Net sentiment sits 32 points below the peer median.
- Markets
- AU
- Category
- Insurers
- Part of
- IAG
- Website
- nrma.com.au
NRMA Insurance among Insurers
Across: net sentiment. Size: share of voice. Ring: its sentiment mix. 2 brands with a single mention left off.
- Positive
- Neutral
- Negative
- Mixed
- Share of voice
- 3%
- 10th of 39, 38 mentions
- Net sentiment
- -32
- Peer median 0
- Net advocacy
- -8
- Peer median 0
- Rejection
- 11%
- 4 of 38 staged mentions
- 10th of 39 for share of voice
- 12th of 18 for net sentiment
- 17th of 18 for net advocacy
- 13th of 18 for past awareness
- 17th of 18 for rejection
NRMA Insurance against its peers
The share of NRMA Insurance's mentions at each stage, against the median of the other brands in Insurers mentioned in this view (38 of them).
Every staged mention of NRMA Insurance, 100%Rejection, the exit
Awareness
50%
+3 pts on peers (47%)
Names the brand in passing or in the news.
Consideration
13%
+3 pts on peers (10%)
Weighing it up, asking about it, comparing.
Usage
24%
-10 pts on peers (33%)
Says they bank, invest or are insured with it.
Preference
3%
+3 pts on peers (0%)
Chooses it over the alternatives.
Advocacy
0%
Level with peers (0%)
Recommends it to others.
Rejection
11%
+8 pts on peers (2%)
Left it, refuses it or warns others off.
Mentions by week
- Positive
- Neutral
- Negative
- Mixed
Where the conversation happens
Mentions by source in Australia and New Zealand; the figure beside each count is net sentiment.
- News20-60
- Reddit13+23
- Brand pages3-33
- Reviewers and creators2-100
What the posts were about
Sence tags each finance post with what it covers. These are the topics of the posts NRMA Insurance was named under; brand page posts are not tagged, so they sit under "Not tagged".
- Insurance28-32
- Money Advice8-62
- Not tagged5-20
- Credit and BNPL1+100
Who they leave for, and who they leave
Comments that reject one brand and name another they use, prefer or are weighing up.
Winning customers from
Rejects this brand, names NRMA Insurance instead.
No comments in this view.
What people actually say
A spread of comments at each stage, as written. Comments that tag or name another commenter are left out.
“So the government owns nrma now ???”
negativeNews, Australia, Facebook, 11 Aug 2026
“I stopped believing the NRMA knew anything about cars back when they gave the VN Commodore car of the year. Towed them into workshops by the dozen, then awarded them car of the year.”
negativeAlso mentionsVN Commodore, negative sentiment
News, Australia, Facebook, 12 Aug 2026
“NRMA Insurance is the biggest scamming company in Australia and makes false accusations against there customers. .”
negativeNews, Australia, Facebook, 28 Oct 2026
“Bear in mind this is IAG not actually NRMA ! IAG brought NRMA INSURANCE 20 plus years ago and pay NRMA ROADSIDE a fee to keep the name”
neutralAlso mentionsInsurance Australia Group, neutral sentimentNRMA, neutral sentimentNRMA Roadside, neutral sentiment
News, Australia, Facebook, 31 Oct 2026
The posts that got NRMA Insurance talked about
- 5mentions
The most serious pricing error affected more than 40,000 policies.
7NEWS Sydney on Facebook, 28 Oct 2026 · Insurance
- 4mentions
Analysis: Charging, running costs and maintenance are cheaper for EVs but be prepared to pay more for insurance. https://www.smh.com.au/money/planning-and-budgeting/lifetime-cost-o
The Sydney Morning Herald on Facebook, 13 Oct 2026 · Insurance
- 4mentions
The insurer is now also facing a $497,500 penalty for the mistake.
Yahoo News Australia on Facebook, 28 Oct 2026 · Insurance
- 2mentions
GOOD LUCK, AUSTRALIA! As proud partners of the Women’s International Series, we want to wish the Australian Women’s Cricket Team the best of luck as they take on Bangladesh and New
NRMA Insurance on Facebook, 9 Oct 2026
Every brand in Insurers
| Weekly | ||||||
|---|---|---|---|---|---|---|
 Southern CrossNZ | 23719% | -22 | 52% | 3% | -2 | |
 AMINZ | 1149% | +66 | 87% | 3% | -2 | |
 Bupa AustraliaAU | 766% | -34 | 42% | 9% | -5 | |
 RACVAU | 676% | -43 | 37% | 3% | -1 | |
 RAC WAAU | 605% | +30 | 27% | 2% | 0 | |
 AllianzNZ + AU | 585% | -41 | 55% | 3% | -2 | |
 MedibankAU | 514% | -39 | 25% | 2% | 0 | |
 AAMIAU | 484% | -33 | 65% | 6% | -2 | |
 nibNZ + AU | 454% | -29 | 53% | 2% | -2 | |
| NRMA InsuranceAU | 383% | -32 | 39% | 11% | -8 | |
 Suncorp InsuranceAU | 363% | -22 | 14% | 3% | -3 | |
 QBEAU | 353% | -34 | 34% | 11% | -9 | |
 YouiAU | 343% | -26 | 56% | 6% | 0 | |
 Budget DirectAU | 333% | 0 | 52% | 6% | 0 | |
 RACQAU | 242% | -12 | 46% | 0% | +4 | |
 Cover-MoreNZ | 232% | -9 | 70% | 0% | +4 | |
 Partners LifeNZ | 222% | +50 | 50% | 0% | +9 | |
 GIOAU | 222% | +18 | 55% | 0% | 0 | |
 AA InsuranceNZ | 181% | +11 | 61% | 6% | -6 | |
 TALAU | 181% | -28 | 22% | 0% | 0 | |
 TowerNZ | 161% | +13 | 69% | 6% | +6 | |
| 161% | +31 | 67% | 0% | +7 | ||
| 151% | +20 | 40% | 7% | -7 | ||
 StateNZ | 141% | 0 | 57% | 7% | -7 | |
 CoveNZ | 131% | 0 | 77% | 8% | 0 | |
 ShannonsAU | 12<1% | +8 | 75% | 8% | +8 | |
 RAAAU | 11<1% | -18 | 55% | 0% | 0 | |
 Asteron LifeNZ | 8<1% | +63 | 75% | 0% | 0 | |
 AIA NZNZ | 8<1% | 0 | 50% | 0% | 0 | |
 ApiaAU | 8<1% | 0 | 38% | 0% | 0 | |
 VeroNZ | 7<1% | -14 | 43% | 14% | -14 | |
 1CoverNZ | 6<1% | 0 | 50% | 17% | 0 | |
 MASNZ | 5<1% | +100 | 20% | 0% | 0 | |
 UniMedNZ | 5<1% | -60 | 40% | 0% | 0 | |
 Fidelity LifeNZ | 4<1% | +25 | 50% | 0% | 0 | |
 ahmAU | 4<1% | +50 | 50% | 0% | 0 | |
 Real InsuranceAU | 4<1% | 0 | 25% | 0% | 0 | |
 Trade Me InsuranceNZ | 1<1% | -100 | 0% | 0% | 0 | |
 AndoNZ | 1<1% | -100 | 0% | 0% | 0 |