1Cover
6 mentions in Australia and New Zealand, 32nd of 39 in Insurers for share of voice. Net sentiment sits 4.5 points above the peer median.
- Markets
- NZ
- Category
- Insurers
- Website
- 1cover.co.nz
1Cover among Insurers
Across: net sentiment. Size: share of voice. Ring: its sentiment mix. 2 brands with a single mention left off.
- Positive
- Neutral
- Negative
- Mixed
- Share of voice
- <1%
- 32nd of 39, 6 mentions
- Net sentiment
- 0
- Peer median -4
- Net advocacy
- 0
- Peer median 0
- Rejection
- 17%
- 1 of 6 staged mentions
- 32nd of 39 for share of voice
- Unranked for net sentiment (ranks from 20 mentions)
- Unranked for net advocacy (ranks from 20 mentions)
- Unranked for past awareness (ranks from 20 mentions)
- Unranked for rejection (ranks from 20 mentions)
1Cover against its peers
The share of 1Cover's mentions at each stage, against the median of the other brands in Insurers mentioned in this view (38 of them).
Every staged mention of 1Cover, 100%Rejection, the exit
Awareness
33%
-16 pts on peers (49%)
Names the brand in passing or in the news.
Consideration
0%
-11 pts on peers (11%)
Weighing it up, asking about it, comparing.
Usage
33%
+2 pts on peers (31%)
Says they bank, invest or are insured with it.
Preference
17%
+17 pts on peers (0%)
Chooses it over the alternatives.
Advocacy
0%
Level with peers (0%)
Recommends it to others.
Rejection
17%
+15 pts on peers (2%)
Left it, refuses it or warns others off.
Mentions by week
- Positive
- Neutral
- Negative
- Mixed
Where the conversation happens
Mentions by source in Australia and New Zealand; the figure beside each count is net sentiment.
- Reddit4-50
- Reviewers and creators2+100
What the posts were about
Sence tags each finance post with what it covers. These are the topics of the posts 1Cover was named under; brand page posts are not tagged, so they sit under "Not tagged".
- Insurance60
Who they leave for, and who they leave
Comments that reject one brand and name another they use, prefer or are weighing up.
Losing customers to
Rejects 1Cover, names this brand instead.
No comments in this view.
Winning customers from
Rejects this brand, names 1Cover instead.
No comments in this view.
What people actually say
A spread of comments at each stage, as written. Comments that tag or name another commenter are left out.
“1cover said it is a general exclusion to not provide cover if a claim was to arise from mechanical breakdown, operational or engineering issues, iaffecting any means of transport.”
negativeReddit, New Zealand, 9 Sep 2026
The posts that got 1Cover talked about
- 3mentions
Air New Zealand flight turns back from Tonga. Will they pay consequential losses from pre booked whale watching 1Cover sat they wont pay for overseas booking
r/newzealand on Reddit, 9 Sep 2026 · Insurance
- 2mentions
Being prepared for a holiday includes sorting out the best value travel insurance. Don’t let a dud policy ruin your trip. Read more: https://www.choice.com.au/travel/money-travel/t
CHOICE on Facebook, 2 Nov 2026 · Insurance
- 1mentions
Advice on a Travel Card/insurance for Singapore and Japan
r/AusFinance on Reddit, 14 Sep 2026 · Insurance
Every brand in Insurers
| Weekly | ||||||
|---|---|---|---|---|---|---|
 Southern CrossNZ | 23719% | -22 | 52% | 3% | -2 | |
 AMINZ | 1149% | +66 | 87% | 3% | -2 | |
 Bupa AustraliaAU | 766% | -34 | 42% | 9% | -5 | |
 RACVAU | 676% | -43 | 37% | 3% | -1 | |
 RAC WAAU | 605% | +30 | 27% | 2% | 0 | |
 AllianzNZ + AU | 585% | -41 | 55% | 3% | -2 | |
 MedibankAU | 514% | -39 | 25% | 2% | 0 | |
 AAMIAU | 484% | -33 | 65% | 6% | -2 | |
 nibNZ + AU | 454% | -29 | 53% | 2% | -2 | |
 NRMA InsuranceAU | 383% | -32 | 39% | 11% | -8 | |
 Suncorp InsuranceAU | 363% | -22 | 14% | 3% | -3 | |
 QBEAU | 353% | -34 | 34% | 11% | -9 | |
 YouiAU | 343% | -26 | 56% | 6% | 0 | |
 Budget DirectAU | 333% | 0 | 52% | 6% | 0 | |
 RACQAU | 242% | -12 | 46% | 0% | +4 | |
 Cover-MoreNZ | 232% | -9 | 70% | 0% | +4 | |
 Partners LifeNZ | 222% | +50 | 50% | 0% | +9 | |
 GIOAU | 222% | +18 | 55% | 0% | 0 | |
 AA InsuranceNZ | 181% | +11 | 61% | 6% | -6 | |
 TALAU | 181% | -28 | 22% | 0% | 0 | |
 TowerNZ | 161% | +13 | 69% | 6% | +6 | |
| 161% | +31 | 67% | 0% | +7 | ||
| 151% | +20 | 40% | 7% | -7 | ||
 StateNZ | 141% | 0 | 57% | 7% | -7 | |
 CoveNZ | 131% | 0 | 77% | 8% | 0 | |
 ShannonsAU | 12<1% | +8 | 75% | 8% | +8 | |
 RAAAU | 11<1% | -18 | 55% | 0% | 0 | |
 Asteron LifeNZ | 8<1% | +63 | 75% | 0% | 0 | |
 AIA NZNZ | 8<1% | 0 | 50% | 0% | 0 | |
 ApiaAU | 8<1% | 0 | 38% | 0% | 0 | |
 VeroNZ | 7<1% | -14 | 43% | 14% | -14 | |
| 1CoverNZ | 6<1% | 0 | 50% | 17% | 0 | |
 MASNZ | 5<1% | +100 | 20% | 0% | 0 | |
 UniMedNZ | 5<1% | -60 | 40% | 0% | 0 | |
 Fidelity LifeNZ | 4<1% | +25 | 50% | 0% | 0 | |
 ahmAU | 4<1% | +50 | 50% | 0% | 0 | |
 Real InsuranceAU | 4<1% | 0 | 25% | 0% | 0 | |
 Trade Me InsuranceNZ | 1<1% | -100 | 0% | 0% | 0 | |
 AndoNZ | 1<1% | -100 | 0% | 0% | 0 |