TAL
18 mentions in Australia and New Zealand, 19th of 39 in Insurers for share of voice. Net sentiment sits 28 points below the peer median.
- Markets
- AU
- Category
- Insurers
- Website
- tal.com.au
TAL among Insurers
Across: net sentiment. Size: share of voice. Ring: its sentiment mix. 2 brands with a single mention left off.
- Positive
- Neutral
- Negative
- Mixed
- Share of voice
- 1%
- 19th of 39, 18 mentions
- Net sentiment
- -28
- Peer median 0
- Net advocacy
- 0
- Peer median 0
- Rejection
- 0%
- 0 of 18 staged mentions
- 19th of 39 for share of voice
- Unranked for net sentiment (ranks from 20 mentions)
- Unranked for net advocacy (ranks from 20 mentions)
- Unranked for past awareness (ranks from 20 mentions)
- Unranked for rejection (ranks from 20 mentions)
TAL against its peers
The share of TAL's mentions at each stage, against the median of the other brands in Insurers mentioned in this view (38 of them).
Every staged mention of TAL, 100%Rejection, the exit
Awareness
78%
+31 pts on peers (47%)
Names the brand in passing or in the news.
Consideration
6%
-6 pts on peers (11%)
Weighing it up, asking about it, comparing.
Usage
17%
-17 pts on peers (33%)
Says they bank, invest or are insured with it.
Preference
0%
Level with peers (0%)
Chooses it over the alternatives.
Advocacy
0%
Level with peers (0%)
Recommends it to others.
Rejection
0%
-2 pts on peers (2%)
Left it, refuses it or warns others off.
Mentions by week
- Positive
- Neutral
- Negative
- Mixed
Where the conversation happens
Mentions by source in Australia and New Zealand; the figure beside each count is net sentiment.
- Reddit17-29
- News10
What the posts were about
Sence tags each finance post with what it covers. These are the topics of the posts TAL was named under; brand page posts are not tagged, so they sit under "Not tagged".
- Insurance15-40
- KiwiSaver and Super5+20
- Money Advice10
Who they leave for, and who they leave
Comments that reject one brand and name another they use, prefer or are weighing up.
Losing customers to
Rejects TAL, names this brand instead.
No comments in this view.
Winning customers from
Rejects this brand, names TAL instead.
No comments in this view.
What people actually say
A spread of comments at each stage, as written. Comments that tag or name another commenter are left out.
“Just be very mindful of maintaining coverage of pre existing conditions if it’s a new policy under the superannuation fund, as opposed to a separate TAL policy.”
neutralReddit, Australia, 13 Sep 2026
The posts that got TAL talked about
- 8mentions
Wife passed away, death cover rejected. Dont know what to do.
r/AusFinance on Reddit, 26 Oct 2026 · Insurance
- 2mentions
Moving Super & Insurances
r/AusHENRY on Reddit, 12 Sep 2026 · Insurance, KiwiSaver and Super
- 1mentions
Barnaby Joyce has accused Labor of being the “greatest threat” to superannuation after Jim Chalmers branded One Nation’s proposal an “unacceptable and dangerous risk” to workers.
News24 on Facebook, 7 Sep 2026 · KiwiSaver and Super
- 1mentions
Life + TPD + Trauma insurance outside of super?
r/AusFinance on Reddit, 5 Oct 2026 · Insurance
Every brand in Insurers
| Weekly | ||||||
|---|---|---|---|---|---|---|
 Southern CrossNZ | 23719% | -22 | 52% | 3% | -2 | |
 AMINZ | 1149% | +66 | 87% | 3% | -2 | |
 Bupa AustraliaAU | 766% | -34 | 42% | 9% | -5 | |
 RACVAU | 676% | -43 | 37% | 3% | -1 | |
 RAC WAAU | 605% | +30 | 27% | 2% | 0 | |
 AllianzNZ + AU | 585% | -41 | 55% | 3% | -2 | |
 MedibankAU | 514% | -39 | 25% | 2% | 0 | |
 AAMIAU | 484% | -33 | 65% | 6% | -2 | |
 nibNZ + AU | 454% | -29 | 53% | 2% | -2 | |
 NRMA InsuranceAU | 383% | -32 | 39% | 11% | -8 | |
 Suncorp InsuranceAU | 363% | -22 | 14% | 3% | -3 | |
 QBEAU | 353% | -34 | 34% | 11% | -9 | |
 YouiAU | 343% | -26 | 56% | 6% | 0 | |
 Budget DirectAU | 333% | 0 | 52% | 6% | 0 | |
 RACQAU | 242% | -12 | 46% | 0% | +4 | |
 Cover-MoreNZ | 232% | -9 | 70% | 0% | +4 | |
 Partners LifeNZ | 222% | +50 | 50% | 0% | +9 | |
 GIOAU | 222% | +18 | 55% | 0% | 0 | |
 AA InsuranceNZ | 181% | +11 | 61% | 6% | -6 | |
| TALAU | 181% | -28 | 22% | 0% | 0 | |
 TowerNZ | 161% | +13 | 69% | 6% | +6 | |
| 161% | +31 | 67% | 0% | +7 | ||
| 151% | +20 | 40% | 7% | -7 | ||
 StateNZ | 141% | 0 | 57% | 7% | -7 | |
 CoveNZ | 131% | 0 | 77% | 8% | 0 | |
 ShannonsAU | 12<1% | +8 | 75% | 8% | +8 | |
 RAAAU | 11<1% | -18 | 55% | 0% | 0 | |
 Asteron LifeNZ | 8<1% | +63 | 75% | 0% | 0 | |
 AIA NZNZ | 8<1% | 0 | 50% | 0% | 0 | |
 ApiaAU | 8<1% | 0 | 38% | 0% | 0 | |
 VeroNZ | 7<1% | -14 | 43% | 14% | -14 | |
 1CoverNZ | 6<1% | 0 | 50% | 17% | 0 | |
 MASNZ | 5<1% | +100 | 20% | 0% | 0 | |
 UniMedNZ | 5<1% | -60 | 40% | 0% | 0 | |
 Fidelity LifeNZ | 4<1% | +25 | 50% | 0% | 0 | |
 ahmAU | 4<1% | +50 | 50% | 0% | 0 | |
 Real InsuranceAU | 4<1% | 0 | 25% | 0% | 0 | |
 Trade Me InsuranceNZ | 1<1% | -100 | 0% | 0% | 0 | |
 AndoNZ | 1<1% | -100 | 0% | 0% | 0 |