State
14 mentions in Australia and New Zealand, 24th of 39 in Insurers for share of voice. Net sentiment sits 4.5 points above the peer median.
- Markets
- NZ
- Category
- Insurers
- Part of
- IAG
- Website
- state.co.nz
State among Insurers
Across: net sentiment. Size: share of voice. Ring: its sentiment mix. 2 brands with a single mention left off.
- Positive
- Neutral
- Negative
- Mixed
- Share of voice
- 1%
- 24th of 39, 14 mentions
- Net sentiment
- 0
- Peer median -4
- Net advocacy
- -7
- Peer median 0
- Rejection
- 7%
- 1 of 14 staged mentions
- 24th of 39 for share of voice
- Unranked for net sentiment (ranks from 20 mentions)
- Unranked for net advocacy (ranks from 20 mentions)
- Unranked for past awareness (ranks from 20 mentions)
- Unranked for rejection (ranks from 20 mentions)
State against its peers
The share of State's mentions at each stage, against the median of the other brands in Insurers mentioned in this view (38 of them).
Every staged mention of State, 100%Rejection, the exit
Awareness
36%
-14 pts on peers (49%)
Names the brand in passing or in the news.
Consideration
7%
-4 pts on peers (11%)
Weighing it up, asking about it, comparing.
Usage
50%
+19 pts on peers (31%)
Says they bank, invest or are insured with it.
Preference
0%
Level with peers (0%)
Chooses it over the alternatives.
Advocacy
0%
Level with peers (0%)
Recommends it to others.
Rejection
7%
+5 pts on peers (2%)
Left it, refuses it or warns others off.
Mentions by week
- Positive
- Neutral
- Negative
- Mixed
Where the conversation happens
Mentions by source in Australia and New Zealand; the figure beside each count is net sentiment.
- Brand pages10+30
- News3-100
- Reddit10
What the posts were about
Sence tags each finance post with what it covers. These are the topics of the posts State was named under; brand page posts are not tagged, so they sit under "Not tagged".
- Not tagged8+25
- Insurance6-33
Who they leave for, and who they leave
Comments that reject one brand and name another they use, prefer or are weighing up.
Losing customers to
Rejects State, names this brand instead.
No comments in this view.
Winning customers from
Rejects this brand, names State instead.
No comments in this view.
What people actually say
A spread of comments at each stage, as written. Comments that tag or name another commenter are left out.
“If it helps see the side rear vision mirror it is a damn good idea. Windows can have rain-drops that obscure view. Stop making pathetic snide comments State.”
negativeBrand pages, New Zealand, Facebook, 19 Aug 2026
The posts that got State talked about
- 3mentions
An expert is urging Kiwis to have more open conversations about cover. This content is published in partnership with Partners Life
nzherald.co.nz on Facebook, 19 Oct 2026 · Insurance
- 3mentions
WINNERS CONTACTED #WIN A creepy girl climbs through your TV and breaks it? Well, that's scary. Winning a $100 Prezzy® Card? That’s a treat! Tell us your go-to horror movie to win 1
State Insurance on Facebook, 18 Oct 2026
- 2mentions
#WIN 🫧 Spring cleaning has a funny way of helping you find things you forgot you had... like your missing favourite sock, eaten by the couch monster back in 2025. Tell us in the c
State Insurance on Facebook, 20 Sep 2026
- 1mentions
If you participate in Guy Fawkes, can you at least aim for the stars, not your neighbour's roof? Sincerely, us, their Home and Contents insurance company
State Insurance on Facebook, 4 Nov 2026 · Insurance
Every brand in Insurers
| Weekly | ||||||
|---|---|---|---|---|---|---|
 Southern CrossNZ | 23719% | -22 | 52% | 3% | -2 | |
 AMINZ | 1149% | +66 | 87% | 3% | -2 | |
 Bupa AustraliaAU | 766% | -34 | 42% | 9% | -5 | |
 RACVAU | 676% | -43 | 37% | 3% | -1 | |
 RAC WAAU | 605% | +30 | 27% | 2% | 0 | |
 AllianzNZ + AU | 585% | -41 | 55% | 3% | -2 | |
 MedibankAU | 514% | -39 | 25% | 2% | 0 | |
 AAMIAU | 484% | -33 | 65% | 6% | -2 | |
 nibNZ + AU | 454% | -29 | 53% | 2% | -2 | |
 NRMA InsuranceAU | 383% | -32 | 39% | 11% | -8 | |
 Suncorp InsuranceAU | 363% | -22 | 14% | 3% | -3 | |
 QBEAU | 353% | -34 | 34% | 11% | -9 | |
 YouiAU | 343% | -26 | 56% | 6% | 0 | |
 Budget DirectAU | 333% | 0 | 52% | 6% | 0 | |
 RACQAU | 242% | -12 | 46% | 0% | +4 | |
 Cover-MoreNZ | 232% | -9 | 70% | 0% | +4 | |
 Partners LifeNZ | 222% | +50 | 50% | 0% | +9 | |
 GIOAU | 222% | +18 | 55% | 0% | 0 | |
 AA InsuranceNZ | 181% | +11 | 61% | 6% | -6 | |
 TALAU | 181% | -28 | 22% | 0% | 0 | |
 TowerNZ | 161% | +13 | 69% | 6% | +6 | |
| 161% | +31 | 67% | 0% | +7 | ||
| 151% | +20 | 40% | 7% | -7 | ||
| StateNZ | 141% | 0 | 57% | 7% | -7 | |
 CoveNZ | 131% | 0 | 77% | 8% | 0 | |
 ShannonsAU | 12<1% | +8 | 75% | 8% | +8 | |
 RAAAU | 11<1% | -18 | 55% | 0% | 0 | |
 Asteron LifeNZ | 8<1% | +63 | 75% | 0% | 0 | |
 AIA NZNZ | 8<1% | 0 | 50% | 0% | 0 | |
 ApiaAU | 8<1% | 0 | 38% | 0% | 0 | |
 VeroNZ | 7<1% | -14 | 43% | 14% | -14 | |
 1CoverNZ | 6<1% | 0 | 50% | 17% | 0 | |
 MASNZ | 5<1% | +100 | 20% | 0% | 0 | |
 UniMedNZ | 5<1% | -60 | 40% | 0% | 0 | |
 Fidelity LifeNZ | 4<1% | +25 | 50% | 0% | 0 | |
 ahmAU | 4<1% | +50 | 50% | 0% | 0 | |
 Real InsuranceAU | 4<1% | 0 | 25% | 0% | 0 | |
 Trade Me InsuranceNZ | 1<1% | -100 | 0% | 0% | 0 | |
 AndoNZ | 1<1% | -100 | 0% | 0% | 0 |