Fund managers
Across: net sentiment. Size: share of voice. Ring: its sentiment mix. 6 brands with a single mention left off.
- Positive
- Neutral
- Negative
- Mixed
4,645mentions of 35 brands after looking at 705,999 comments and 250,208 posts on 406 channels in Australia and New Zealand
+16net sentiment: 16% negative, 31% positive
34%
share of voice for Betashares, the most talked about; Simplicity is the best liked
Share of voice
Each brand’s share of every mention in this view, split by the sentiment towards it.
- Positive
- Neutral
- Negative
- Mixed
- Betashares34%1,586
Vanguard Australia25%1,170iShares Australia
10%480
Simplicity8%374
InvestNow8%354
Milford4%174
Fisher Funds3%128VanEck Australia
2%73
Smartshares1%56
Global X Australia<1%42
AFIC<1%32
Argo Investments<1%31
The funnel
Trackers ask a panel whether they know, would consider, use or prefer a brand. Here people say it unprompted. Each bar is all of a brand's staged mentions: from naming it in passing on the left to recommending it, with rejection set apart at the end. The less pale blue, the more people go past knowing the name.
- Awareness
- Consideration
- Usage
- Preference
- Advocacy
- Rejection
Median of 15 brands with 20+ staged mentions72
- Betashares1,583
- Vanguard Australia1,169
- Simplicity374
- InvestNow354
- Milford174
- Fisher Funds127
- AFIC32
NZ Funds23
Booster20
Sorted by mentions. Bars under 20 staged mentions are faded. Choose a column to re-sort.
Loud is not the same as liked
Share of voice against net sentiment. The dashed lines are the medians.
Every brand in Fund managers
Sort by any column. A rate from a handful of mentions swings hard, so read it against the count.
| Weekly | ||||||
|---|---|---|---|---|---|---|
| BetasharesAU | 1,58634% | +25 | 68% | 2% | +10 | |
| Vanguard AustraliaAU | 1,17025% | +14 | 62% | 2% | +8 | |
| 48010% | +15 | 67% | 1% | +10 | ||
| SimplicityNZ | 3748% | +43 | 64% | <1% | +16 | |
| InvestNowNZ | 3548% | +29 | 71% | 1% | +16 | |
| MilfordNZ | 1744% | -51 | 37% | 14% | -11 | |
| Fisher FundsNZ | 1283% | -69 | 20% | 28% | -27 | |
| 732% | +26 | 61% | 0% | +10 | ||
| SmartsharesNZ | 561% | 0 | 57% | 5% | +2 | |
| Global X AustraliaAU | 42<1% | +14 | 67% | 2% | +10 | |
| AFICAU | 32<1% | +9 | 47% | 6% | -3 | |
| Argo InvestmentsAU | 31<1% | +32 | 58% | 3% | -3 | |
| NZ FundsNZ | 23<1% | -78 | 9% | 26% | -26 | |
| BoosterNZ | 20<1% | +5 | 55% | 0% | +5 | |
 GQG PartnersAU | 20<1% | -5 | 40% | 5% | 0 | |
 GenerateNZ | 18<1% | -22 | 44% | 0% | 0 | |
 Craigs Investment PartnersNZ | 12<1% | +33 | 33% | 8% | 0 | |
 Wilson Asset ManagementAU | 10<1% | -20 | 30% | 0% | 0 | |
 PathfinderNZ | 5<1% | +20 | 80% | 0% | 0 | |
 Platinum Asset ManagementAU | 5<1% | -40 | 20% | 0% | 0 | |
 ChallengerAU | 5<1% | 0 | 20% | 0% | 0 | |
 Forsyth BarrNZ | 4<1% | -25 | 50% | 0% | 0 | |
 Harbour Asset ManagementNZ | 3<1% | 0 | 67% | 33% | -33 | |
 Te AhumairangiNZ | 3<1% | 0 | 67% | 0% | 0 | |
 Magellan Financial GroupAU | 3<1% | -33 | 33% | 0% | 0 | |
 Pie FundsNZ | 2<1% | 0 | 100% | 0% | 0 | |
| FundRock NZNZ | 2<1% | 0 | 50% | 0% | 0 | |
 JBWere NZNZ | 2<1% | -50 | 0% | 0% | 0 | |
 Fidelity AustraliaAU | 2<1% | +100 | 50% | 0% | 0 | |
 Quay StreetNZ | 1<1% | +100 | 100% | 0% | +100 | |
 Mint Asset ManagementNZ | 1<1% | +100 | 100% | 0% | +100 | |
 Devon FundsNZ | 1<1% | -100 | 0% | 0% | 0 | |
 Castle Point FundsNZ | 1<1% | -100 | 100% | 0% | 0 | |
 PerpetualAU | 1<1% | -100 | 0% | 0% | 0 | |
 Forager FundsAU | 1<1% | 0 | 0% | 0% | 0 |