HCF
15 mentions in Australia and New Zealand, 23rd of 39 in Insurers for share of voice. Net sentiment sits 24.5 points above the peer median.
- Markets
- AU
- Category
- Insurers
- Website
- hcf.com.au
HCF among Insurers
Across: net sentiment. Size: share of voice. Ring: its sentiment mix. 2 brands with a single mention left off.
- Positive
- Neutral
- Negative
- Mixed
- Share of voice
- 1%
- 23rd of 39, 15 mentions
- Net sentiment
- +20
- Peer median -4
- Net advocacy
- -7
- Peer median 0
- Rejection
- 7%
- 1 of 15 staged mentions
- 23rd of 39 for share of voice
- Unranked for net sentiment (ranks from 20 mentions)
- Unranked for net advocacy (ranks from 20 mentions)
- Unranked for past awareness (ranks from 20 mentions)
- Unranked for rejection (ranks from 20 mentions)
HCF against its peers
The share of HCF's mentions at each stage, against the median of the other brands in Insurers mentioned in this view (38 of them).
Every staged mention of HCF, 100%Rejection, the exit
Awareness
53%
+6 pts on peers (47%)
Names the brand in passing or in the news.
Consideration
7%
-4 pts on peers (11%)
Weighing it up, asking about it, comparing.
Usage
33%
+2 pts on peers (31%)
Says they bank, invest or are insured with it.
Preference
0%
Level with peers (0%)
Chooses it over the alternatives.
Advocacy
0%
Level with peers (0%)
Recommends it to others.
Rejection
7%
+5 pts on peers (2%)
Left it, refuses it or warns others off.
Mentions by week
- Positive
- Neutral
- Negative
- Mixed
Where the conversation happens
Mentions by source in Australia and New Zealand; the figure beside each count is net sentiment.
- News7+29
- Reddit70
- Reviewers and creators1+100
What the posts were about
Sence tags each finance post with what it covers. These are the topics of the posts HCF was named under; brand page posts are not tagged, so they sit under "Not tagged".
- Insurance10+40
- Money Advice60
Who they leave for, and who they leave
Comments that reject one brand and name another they use, prefer or are weighing up.
Losing customers to
Rejects HCF, names this brand instead.
No comments in this view.
Winning customers from
Rejects this brand, names HCF instead.
No comments in this view.
What people actually say
A spread of comments at each stage, as written. Comments that tag or name another commenter are left out.
“Bupa and hcf are not for profits.”
“"not for profit" but the ceo still takes home 3 to 6 million a year. (HCF) Just no shares to invest in.”
negativeReddit, Australia, 12 Aug 2026
“I think BUPA is for profit. HCF is member owned.”
“you can get $50 for kids swimming lessons with HCF without a health condition/GP letter”
positiveReddit, Australia, 27 Oct 2026
The posts that got HCF talked about
- 4mentions
Why do people choose to pay the Medicare Levy Surcharge?
r/AusFinance on Reddit, 11 Aug 2026 · Money Advice
- 3mentions
A private health insurer makes more money the less it spends on your healthcare. Increasingly, they own the GP clinic you visit — and the specialist it refers you to. Stay inside t
Michael West Journo on Facebook, 10 Aug 2026 · Insurance
- 1mentions
Almost 80,000 older Australians expected to end private health cover by 2028-29 as a result of Albanese government’s proposal
Guardian Australia on Facebook, 14 Oct 2026 · Insurance
- 1mentions
‘Why would you rip it away from old people that have funded their own private health insurance all of their lives?’
7NEWS Australia on Facebook, 16 Oct 2026 · Insurance
Every brand in Insurers
| Weekly | ||||||
|---|---|---|---|---|---|---|
 Southern CrossNZ | 23719% | -22 | 52% | 3% | -2 | |
 AMINZ | 1149% | +66 | 87% | 3% | -2 | |
 Bupa AustraliaAU | 766% | -34 | 42% | 9% | -5 | |
 RACVAU | 676% | -43 | 37% | 3% | -1 | |
 RAC WAAU | 605% | +30 | 27% | 2% | 0 | |
 AllianzNZ + AU | 585% | -41 | 55% | 3% | -2 | |
 MedibankAU | 514% | -39 | 25% | 2% | 0 | |
 AAMIAU | 484% | -33 | 65% | 6% | -2 | |
 nibNZ + AU | 454% | -29 | 53% | 2% | -2 | |
 NRMA InsuranceAU | 383% | -32 | 39% | 11% | -8 | |
 Suncorp InsuranceAU | 363% | -22 | 14% | 3% | -3 | |
 QBEAU | 353% | -34 | 34% | 11% | -9 | |
 YouiAU | 343% | -26 | 56% | 6% | 0 | |
 Budget DirectAU | 333% | 0 | 52% | 6% | 0 | |
 RACQAU | 242% | -12 | 46% | 0% | +4 | |
 Cover-MoreNZ | 232% | -9 | 70% | 0% | +4 | |
 Partners LifeNZ | 222% | +50 | 50% | 0% | +9 | |
 GIOAU | 222% | +18 | 55% | 0% | 0 | |
 AA InsuranceNZ | 181% | +11 | 61% | 6% | -6 | |
 TALAU | 181% | -28 | 22% | 0% | 0 | |
 TowerNZ | 161% | +13 | 69% | 6% | +6 | |
| 161% | +31 | 67% | 0% | +7 | ||
| 151% | +20 | 40% | 7% | -7 | ||
 StateNZ | 141% | 0 | 57% | 7% | -7 | |
 CoveNZ | 131% | 0 | 77% | 8% | 0 | |
 ShannonsAU | 12<1% | +8 | 75% | 8% | +8 | |
 RAAAU | 11<1% | -18 | 55% | 0% | 0 | |
 Asteron LifeNZ | 8<1% | +63 | 75% | 0% | 0 | |
 AIA NZNZ | 8<1% | 0 | 50% | 0% | 0 | |
 ApiaAU | 8<1% | 0 | 38% | 0% | 0 | |
 VeroNZ | 7<1% | -14 | 43% | 14% | -14 | |
 1CoverNZ | 6<1% | 0 | 50% | 17% | 0 | |
 MASNZ | 5<1% | +100 | 20% | 0% | 0 | |
 UniMedNZ | 5<1% | -60 | 40% | 0% | 0 | |
 Fidelity LifeNZ | 4<1% | +25 | 50% | 0% | 0 | |
 ahmAU | 4<1% | +50 | 50% | 0% | 0 | |
 Real InsuranceAU | 4<1% | 0 | 25% | 0% | 0 | |
 Trade Me InsuranceNZ | 1<1% | -100 | 0% | 0% | 0 | |
 AndoNZ | 1<1% | -100 | 0% | 0% | 0 |