Comparison and advice
Across: net sentiment. Size: share of voice. Ring: its sentiment mix. 1 brand with a single mention left off.
- Positive
- Neutral
- Negative
- Mixed
740mentions of 29 brands after looking at 705,999 comments and 250,208 posts on 406 channels in Australia and New Zealand
+21net sentiment: 17% negative, 39% positive
28%
share of voice for Barefoot Investor, the most talked about
Share of voice
Each brand’s share of every mention in this view, split by the sentiment towards it.
- Positive
- Neutral
- Negative
- Mixed
- Barefoot Investor28%207
Squirrel10%77
The Motley Fool Australia8%57
Moneysmart8%57
Morningstar Australia6%41
Sorted5%38
MoneyHub5%34
CHOICE4%29
Finder3%25
Canstar3%24
Rask3%19
She's on the Money2%16
The funnel
Trackers ask a panel whether they know, would consider, use or prefer a brand. Here people say it unprompted. Each bar is all of a brand's staged mentions: from naming it in passing on the left to recommending it, with rejection set apart at the end. The less pale blue, the more people go past knowing the name.
- Awareness
- Consideration
- Usage
- Preference
- Advocacy
- Rejection
Median of 10 brands with 20+ staged mentions40
Sorted by mentions. Bars under 20 staged mentions are faded. Choose a column to re-sort.
Loud is not the same as liked
Share of voice against net sentiment. The dashed lines are the medians.
Every brand in Comparison and advice
Sort by any column. A rate from a handful of mentions swings hard, so read it against the count.
| Weekly | ||||||
|---|---|---|---|---|---|---|
| Barefoot InvestorAU | 20728% | +42 | 49% | 2% | +30 | |
| SquirrelNZ | 7710% | +40 | 70% | 0% | +14 | |
| The Motley Fool AustraliaAU | 578% | -51 | 5% | 4% | -2 | |
| MoneysmartAU | 578% | +32 | 30% | 0% | +23 | |
| Morningstar AustraliaAU | 416% | 0 | 22% | 0% | +2 | |
| SortedNZ | 385% | +37 | 45% | 0% | +26 | |
| MoneyHubNZ | 345% | +12 | 18% | 0% | +12 | |
| CHOICEAU | 294% | -3 | 7% | 0% | +3 | |
| FinderAU | 253% | -20 | 16% | 0% | +4 | |
| CanstarNZ + AU | 243% | -8 | 21% | 4% | 0 | |
| RaskAU | 193% | +63 | 42% | 0% | +21 | |
| She's on the MoneyAU | 162% | +69 | 63% | 0% | +25 | |
 interest.co.nzNZ | 152% | +20 | 33% | 0% | +7 | |
 Equity MatesAU | 152% | +47 | 40% | 0% | +20 | |
 Livewire MarketsAU | 152% | +40 | 20% | 0% | 0 | |
 Compare the MarketAU | 142% | -36 | 7% | 0% | 0 | |
 Consumer NZNZ | 91% | 0 | 22% | 0% | +11 | |
 Money Money Money (Glen James)AU | 91% | +67 | 44% | 0% | +22 | |
 Opes PartnersNZ | 7<1% | -71 | 43% | 0% | 0 | |
 iSelectAU | 6<1% | -33 | 17% | 0% | +17 | |
 Aussie FirebugAU | 4<1% | +50 | 25% | 0% | +25 | |
 The Property CouchAU | 4<1% | +50 | 50% | 0% | +25 | |
 MozoAU | 3<1% | 0 | 0% | 0% | 0 | |
 Savings.com.auAU | 3<1% | 0 | 0% | 0% | 0 | |
 Super Consumers AustraliaAU | 3<1% | 0 | 0% | 0% | 0 | |
 Money magazineAU | 3<1% | +67 | 33% | 0% | +33 | |
 MyBudgetAU | 3<1% | +67 | 67% | 0% | +67 | |
 SuperGuideAU | 2<1% | 0 | 0% | 0% | 0 | |
 InfoChoiceAU | 1<1% | 0 | 0% | 0% | 0 |