nib
45 mentions in Australia and New Zealand, 9th of 39 in Insurers for share of voice. Net sentiment sits 29 points below the peer median.
- Markets
- NZ and AU
- Category
- Insurers
- Part of
- nib Group
- Website
- nib.com.au
nib among Insurers
Across: net sentiment. Size: share of voice. Ring: its sentiment mix. 2 brands with a single mention left off.
- Positive
- Neutral
- Negative
- Mixed
- Share of voice
- 4%
- 9th of 39, 45 mentions
- Net sentiment
- -29
- Peer median 0
- Net advocacy
- -2
- Peer median 0
- Rejection
- 2%
- 1 of 45 staged mentions
- 9th of 39 for share of voice
- 11th of 18 for net sentiment
- 10th of 18 for net advocacy
- 7th of 18 for past awareness
- 7th of 18 for rejection
nib against its peers
The share of nib's mentions at each stage, against the median of the other brands in Insurers mentioned in this view (38 of them).
Every staged mention of nib, 100%Rejection, the exit
Awareness
44%
-5 pts on peers (49%)
Names the brand in passing or in the news.
Consideration
7%
-4 pts on peers (11%)
Weighing it up, asking about it, comparing.
Usage
47%
+15 pts on peers (31%)
Says they bank, invest or are insured with it.
Preference
0%
Level with peers (0%)
Chooses it over the alternatives.
Advocacy
0%
Level with peers (0%)
Recommends it to others.
Rejection
2%
Level with peers (2%)
Left it, refuses it or warns others off.
Mentions by week
- Positive
- Neutral
- Negative
- Mixed
Where the conversation happens
Mentions by source in Australia and New Zealand; the figure beside each count is net sentiment.
- Reddit25-36
- News11-73
- Brand pages9+44
What the posts were about
Sence tags each finance post with what it covers. These are the topics of the posts nib was named under; brand page posts are not tagged, so they sit under "Not tagged".
- Insurance29-48
- Not tagged11+18
- Money Advice5-60
- Investing30
- Scams and Fraud1-100
- Banking10
Who they leave for, and who they leave
Comments that reject one brand and name another they use, prefer or are weighing up.
Winning customers from
Rejects this brand, names nib instead.
No comments in this view.
What people actually say
A spread of comments at each stage, as written. Comments that tag or name another commenter are left out.
“Ah thanks for the info, so the co-payment plan is a separate plan unlike nib blanket imposing co-payment on everyone.”
negativeReddit, New Zealand, 12 Aug 2026
“Thanks for the $$ but NIB in white would look absolutely amazing insread of of the green on green logo. Think next year 40th anniversary jersey, commerating our 1st and 3rd GF wins. Yours sincerely, Every Knights supporter ever”
mixedAlso mentionsNewcastle Knights, positive sentiment
Brand pages, Australia, Facebook, 1 Oct 2026
“Thanks NIB, your support is much appreciated.”
positiveBrand pages, Australia, Facebook, 2 Oct 2026
“We aren’t being reimbursed at all that is the issue. At least with nib you get your own doctor”
positiveReddit, New Zealand, 3 Nov 2026
The posts that got nib talked about
- 8mentions
As a proud sponsor of the Newcastle Knights from the very beginning, we’ve been there for the moments that have brought Newcastle together. The players, the supporters, the packed
nib health on Facebook, 1 Oct 2026
- 8mentions
Southern cross - total joke
r/newzealand on Reddit, 3 Nov 2026 · Insurance
- 4mentions
Southern Cross Health Insurance debacle
r/newzealand on Reddit, 23 Oct 2026 · Insurance
- 3mentions
Are you likely to be better off taking health insurance, or saving up a sum of money to pay for any treatment you might need, yourself?
1News on Facebook, 17 Oct 2026 · Insurance, Money Advice
Every brand in Insurers
| Weekly | ||||||
|---|---|---|---|---|---|---|
 Southern CrossNZ | 23719% | -22 | 52% | 3% | -2 | |
 AMINZ | 1149% | +66 | 87% | 3% | -2 | |
 Bupa AustraliaAU | 766% | -34 | 42% | 9% | -5 | |
 RACVAU | 676% | -43 | 37% | 3% | -1 | |
 RAC WAAU | 605% | +30 | 27% | 2% | 0 | |
 AllianzNZ + AU | 585% | -41 | 55% | 3% | -2 | |
 MedibankAU | 514% | -39 | 25% | 2% | 0 | |
 AAMIAU | 484% | -33 | 65% | 6% | -2 | |
| nibNZ + AU | 454% | -29 | 53% | 2% | -2 | |
 NRMA InsuranceAU | 383% | -32 | 39% | 11% | -8 | |
 Suncorp InsuranceAU | 363% | -22 | 14% | 3% | -3 | |
 QBEAU | 353% | -34 | 34% | 11% | -9 | |
 YouiAU | 343% | -26 | 56% | 6% | 0 | |
 Budget DirectAU | 333% | 0 | 52% | 6% | 0 | |
 RACQAU | 242% | -12 | 46% | 0% | +4 | |
 Cover-MoreNZ | 232% | -9 | 70% | 0% | +4 | |
 Partners LifeNZ | 222% | +50 | 50% | 0% | +9 | |
 GIOAU | 222% | +18 | 55% | 0% | 0 | |
 AA InsuranceNZ | 181% | +11 | 61% | 6% | -6 | |
 TALAU | 181% | -28 | 22% | 0% | 0 | |
 TowerNZ | 161% | +13 | 69% | 6% | +6 | |
| 161% | +31 | 67% | 0% | +7 | ||
| 151% | +20 | 40% | 7% | -7 | ||
 StateNZ | 141% | 0 | 57% | 7% | -7 | |
 CoveNZ | 131% | 0 | 77% | 8% | 0 | |
 ShannonsAU | 12<1% | +8 | 75% | 8% | +8 | |
 RAAAU | 11<1% | -18 | 55% | 0% | 0 | |
 Asteron LifeNZ | 8<1% | +63 | 75% | 0% | 0 | |
 AIA NZNZ | 8<1% | 0 | 50% | 0% | 0 | |
 ApiaAU | 8<1% | 0 | 38% | 0% | 0 | |
 VeroNZ | 7<1% | -14 | 43% | 14% | -14 | |
 1CoverNZ | 6<1% | 0 | 50% | 17% | 0 | |
 MASNZ | 5<1% | +100 | 20% | 0% | 0 | |
 UniMedNZ | 5<1% | -60 | 40% | 0% | 0 | |
 Fidelity LifeNZ | 4<1% | +25 | 50% | 0% | 0 | |
 ahmAU | 4<1% | +50 | 50% | 0% | 0 | |
 Real InsuranceAU | 4<1% | 0 | 25% | 0% | 0 | |
 Trade Me InsuranceNZ | 1<1% | -100 | 0% | 0% | 0 | |
 AndoNZ | 1<1% | -100 | 0% | 0% | 0 |