Latitude Financial
61 mentions in Australia and New Zealand, 2nd of 23 in Non-bank lenders for share of voice. Net sentiment sits 58 points below the peer median.
- Markets
- NZ and AU
- Category
- Non-bank lenders
- Website
- latitudefinancial.com.au
Latitude Financial among Non-bank lenders
Across: net sentiment. Size: share of voice. Ring: its sentiment mix. 1 brand with a single mention left off.
- Positive
- Neutral
- Negative
- Mixed
- Share of voice
- 17%
- 2nd of 23, 61 mentions
- Net sentiment
- -33
- Peer median +25
- Net advocacy
- -3
- Peer median 0
- Rejection
- 3%
- 2 of 61 staged mentions
- 2nd of 23 for share of voice
- 5th of 5 for net sentiment
- 4th of 5 for net advocacy
- 3rd of 5 for past awareness
- 3rd of 5 for rejection
Latitude Financial against its peers
The share of Latitude Financial's mentions at each stage, against the median of the other brands in Non-bank lenders mentioned in this view (22 of them).
Every staged mention of Latitude Financial, 100%Rejection, the exit
Awareness
48%
-4 pts on peers (51%)
Names the brand in passing or in the news.
Consideration
5%
+2 pts on peers (3%)
Weighing it up, asking about it, comparing.
Usage
44%
+26 pts on peers (18%)
Says they bank, invest or are insured with it.
Preference
0%
Level with peers (0%)
Chooses it over the alternatives.
Advocacy
0%
Level with peers (0%)
Recommends it to others.
Rejection
3%
+3 pts on peers (0%)
Left it, refuses it or warns others off.
Mentions by week
- Positive
- Neutral
- Negative
- Mixed
Where the conversation happens
Mentions by source in Australia and New Zealand; the figure beside each count is net sentiment.
- Reddit54-24
- News7-100
What the posts were about
Sence tags each finance post with what it covers. These are the topics of the posts Latitude Financial was named under; brand page posts are not tagged, so they sit under "Not tagged".
- Credit and BNPL35-17
- Scams and Fraud15-100
- Not tagged50
- Money Advice30
- Payments and Fintech30
- Banking2+50
- Investing10
Who they leave for, and who they leave
Comments that reject one brand and name another they use, prefer or are weighing up.
Losing customers to
Rejects Latitude Financial, names this brand instead.
No comments in this view.
Winning customers from
Rejects this brand, names Latitude Financial instead.
No comments in this view.
What people actually say
A spread of comments at each stage, as written. Comments that tag or name another commenter are left out.
“Gem visa still charges processing fees and possibly annual fees - be aware”
negativeReddit, New Zealand, 3 Oct 2026
“Dunno if I’m allowed to name and shame in here. But it’s Latitude.”
negativeReddit, Australia, 12 Oct 2026
“It’s a fair criticism, I guess. People with poor financial literacy will occasionally get stung by only having one pay cycle without a statement window. Companies like Gem make their money from people with poor financial literacy. 1+1=2”
negativeReddit, New Zealand, 14 Oct 2026
“Why would you have a credit card via Latitude which was previously related to AGC?”
neutralReddit, Australia, 5 Nov 2026
The posts that got Latitude Financial talked about
- 11mentions
Annoying - Gem Visa doesn't know what a month is
r/newzealand on Reddit, 14 Oct 2026 · Credit and BNPL
- 7mentions
$2500 taken by scumbags
r/CommBank on Reddit, 11 Oct 2026 · Scams and Fraud
- 4mentions
Mother in Afterpay doom spiral
r/PersonalFinanceNZ on Reddit, 30 Sep 2026 · Credit and BNPL
- 4mentions
I am having trouble understanding the charges I am receiving from Q Mastercard
r/PersonalFinanceNZ on Reddit, 6 Sep 2026 · Credit and BNPL
Every brand in Non-bank lenders
| Weekly | ||||||
|---|---|---|---|---|---|---|
 SquirrelNZ | 7722% | +40 | 70% | 0% | +14 | |
| Latitude FinancialNZ + AU | 6117% | -33 | 49% | 3% | -3 | |
 Pepper MoneyAU | 5716% | -18 | 32% | 12% | -11 | |
 First Credit UnionNZ | 4011% | +95 | 78% | 0% | +10 | |
 HummNZ + AU | 3410% | -26 | 38% | 9% | 0 | |
 Cash ConvertersAU | 134% | -38 | 23% | 0% | +8 | |
 HarmoneyNZ + AU | 93% | -56 | 22% | 11% | -11 | |
 Aussie Home LoansAU | 82% | -12 | 25% | 0% | 0 | |
 Mortgage ChoiceAU | 82% | -12 | 0% | 0% | 0 | |
 PlentiAU | 72% | 0 | 14% | 14% | 0 | |
 MTF FinanceNZ | 41% | +75 | 50% | 0% | 0 | |
 Liberty FinancialAU | 41% | +25 | 75% | 0% | 0 | |
 ResimacAU | 41% | +75 | 50% | 0% | 0 | |
 LendiAU | 41% | +25 | 50% | 0% | 0 | |
 MoneyMeAU | 41% | +25 | 50% | 0% | 0 | |
 UnityNZ | 3<1% | +67 | 33% | 0% | 0 | |
 La Trobe FinancialAU | 3<1% | +67 | 67% | 0% | 0 | |
| 3<1% | 0 | 0% | 0% | 0 | ||
 Athena Home LoansAU | 3<1% | -33 | 0% | 33% | -33 | |
 TiimelyAU | 3<1% | +33 | 33% | 0% | 0 | |
 UDC FinanceNZ | 2<1% | +50 | 100% | 0% | 0 | |
 loans.com.auAU | 2<1% | +50 | 50% | 0% | 0 | |
 Police Credit UnionNZ | 1<1% | +100 | 100% | 0% | +100 |