Sharesies againstInvesting appsinAU + NZ

Sharesies

509 mentions in Australia and New Zealand, 4th of 26 in Investing apps for share of voice. Net sentiment sits 10 points above the peer median.

Markets
NZ and AU
Compare Sharesies with other Investing apps

Sharesies among Investing apps

-60-40-200+20+40+60
More negativeNet sentimentMore positive

Across: net sentiment. Size: share of voice. Ring: its sentiment mix. 1 brand with a single mention left off.

  • Positive
  • Neutral
  • Negative
  • Mixed
Share of voice
7%
4th of 26, 509 mentions
Net sentiment
+13
Peer median +3
Net advocacy
+7
Peer median +3
Rejection
4%
18 of 509 staged mentions
  • 4th of 26 for share of voice
  • 10th of 18 for net sentiment
  • 10th of 18 for net advocacy
  • 10th of 18 for past awareness
  • 13th of 18 for rejection

Sharesies against its peers

The share of Sharesies's mentions at each stage, against the median of the other brands in Investing apps mentioned in this view (25 of them).

Every staged mention of Sharesies, 100%Rejection, the exit

  1. Awareness

    35%

    +1 pts on peers (33%)

    Names the brand in passing or in the news.

  2. Consideration

    27%

    +2 pts on peers (25%)

    Weighing it up, asking about it, comparing.

  3. Usage

    24%

    -3 pts on peers (27%)

    Says they bank, invest or are insured with it.

  4. Preference

    2%

    +1 pts on peers (<1%)

    Chooses it over the alternatives.

  5. Advocacy

    9%

    +2 pts on peers (7%)

    Recommends it to others.

  6. Rejection

    4%

    +4 pts on peers (0%)

    Left it, refuses it or warns others off.

Mentions by week

  • Positive
  • Neutral
  • Negative
  • Mixed
7 AugWeek of 6 Nov

Where the conversation happens

Mentions by source in Australia and New Zealand; the figure beside each count is net sentiment.

  • Reddit
    470+10
  • News
    19+47
  • Reviewers and creators
    14+36
  • Brand pages
    6+83

What the posts were about

Sence tags each finance post with what it covers. These are the topics of the posts Sharesies was named under; brand page posts are not tagged, so they sit under "Not tagged".

  • Investing
    289+2
  • Not tagged
    75+17
  • Money Advice
    68+34
  • KiwiSaver and Super
    40+40
  • Banking
    31+23
  • Credit and BNPL
    22+59
  • Payments and Fintech
    20-10
  • Scams and Fraud
    3-33
  • Home Loans
    20
  • Insurance
    20

Who they leave for, and who they leave

Comments that reject one brand and name another they use, prefer or are weighing up.

Losing customers to

Rejects Sharesies, names this brand instead.

Winning customers from

Rejects this brand, names Sharesies instead.

What people actually say

A spread of comments at each stage, as written. Comments that tag or name another commenter are left out.

  • “Sorry about that. Could you tell me which browser you were using (Safari, Reddit's in app browser, Chrome) and what type of file you were trying to attach (CSV from Sharesies, Hatch, etc.)? Trying to reproduce...”
    neutral

    Also mentionsSafari, neutral sentimentReddit, neutral sentimentGoogle Chrome, neutral sentimentHatch, neutral sentiment

    Reddit, Australia, 17 Aug 2026

  • “Expect targeted phishing scams if you use a reseller (Sharesies/Hatch/Stake), you'll be contacted with a lot of details but don't trust them without validating their identity.”
    neutral

    Also mentionsHatch, neutral sentimentStake, neutral sentiment

    Reddit, New Zealand, 21 Sep 2026

  • “All 3 fund providers (Sharesies, InvestNow and Kernel) offering Total World funds just buy Vanguard VT units. They don't follow different indexes.”
    neutral

    Also mentionsInvestNow, neutral sentimentKernel, neutral sentimentVanguard Total World Stock ETF, neutral sentiment

    Reddit, New Zealand, 5 Oct 2026

  • “I see! I was wondering about this as well. No wonder the NZ Sharesies global fund also started at $1 per unit.”
    neutral

    Reddit, New Zealand, 18 Oct 2026

The posts that got Sharesies talked about

  1. Heya, need some advice!

    r/PersonalFinanceNZ on Reddit, 8 Oct 2026

    16mentions
  2. Kernel TWF, Simplicity Global Unhedged, Sharesies Global Share Fund, InvestNow TWF

    r/PersonalFinanceNZ on Reddit, 30 Sep 2026 · Investing

    13mentions
  3. Switching Platforms

    r/PersonalFinanceNZ on Reddit, 29 Sep 2026

    13mentions
  4. Best Total World PIE Fund now or soon?

    r/PersonalFinanceNZ on Reddit, 5 Oct 2026 · Investing

    12mentions

Every brand in Investing apps

Every brand in this view, sortable
Weekly
Commonwealth BankAU3,36244%-3341%4%-2
NABAU1,20016%-4639%6%-4
KernelNZ5307%+4671%<1%+16
SharesiesNZ + AU5097%+1362%4%+7
Interactive BrokersNZ3695%+3874%<1%+17
InvestNowNZ3545%+2971%1%+16
ASBNZ3505%-350%2%+2
CMC InvestAU1862%+1969%0%+9
StakeNZ + AU1802%-455%2%+3
SharesightNZ1382%+2059%0%+9
PearlerAU801%+3967%3%+10
SmartsharesNZ56<1%057%5%+2
WebullAU54<1%+3078%0%+7
moomooNZ + AU45<1%+978%0%+9
HatchNZ38<1%-339%0%+8
Vanguard Personal InvestorAU32<1%+1653%6%+3
RaizAU30<1%+363%7%+3
Tiger BrokersNZ27<1%+1967%0%+11
SelfwealthAU13<1%077%0%0
StockspotAU11<1%-945%0%+18
SuperheroAU5<1%+2060%0%0
SpaceshipAU5<1%-2060%20%0
InvestSMARTAU4<1%+5050%0%+25
SwyftxAU3<1%-3367%0%0
eToroAU2<1%0100%0%0
BlackBull MarketsNZ1<1%0100%0%0