CareSuper againstKiwiSaver/superinAU + NZ

CareSuper

8 mentions in Australia and New Zealand, 33rd of 54 in KiwiSaver/super for share of voice. Net sentiment sits 25 points above the peer median.

Markets
AU
Compare CareSuper with other KiwiSaver/super

CareSuper among KiwiSaver/super

-100-500+50+100
More negativeNet sentimentMore positive

Across: net sentiment. Size: share of voice. Ring: its sentiment mix. 4 brands with a single mention left off.

  • Positive
  • Neutral
  • Negative
  • Mixed
Share of voice
<1%
33rd of 54, 8 mentions
Net sentiment
+25
Peer median 0
Net advocacy
0
Peer median 0
Rejection
0%
0 of 8 staged mentions
  • 33rd of 54 for share of voice
  • Unranked for net sentiment (ranks from 20 mentions)
  • Unranked for net advocacy (ranks from 20 mentions)
  • Unranked for past awareness (ranks from 20 mentions)
  • Unranked for rejection (ranks from 20 mentions)

CareSuper against its peers

The share of CareSuper's mentions at each stage, against the median of the other brands in KiwiSaver/super mentioned in this view (53 of them).

Every staged mention of CareSuper, 100%Rejection, the exit

  1. Awareness

    75%

    +25 pts on peers (50%)

    Names the brand in passing or in the news.

  2. Consideration

    0%

    -13 pts on peers (13%)

    Weighing it up, asking about it, comparing.

  3. Usage

    25%

    +4 pts on peers (21%)

    Says they bank, invest or are insured with it.

  4. Preference

    0%

    Level with peers (0%)

    Chooses it over the alternatives.

  5. Advocacy

    0%

    Level with peers (0%)

    Recommends it to others.

  6. Rejection

    0%

    Level with peers (0%)

    Left it, refuses it or warns others off.

Mentions by week

  • Positive
  • Neutral
  • Negative
  • Mixed
7 AugWeek of 6 Nov

Where the conversation happens

Mentions by source in Australia and New Zealand; the figure beside each count is net sentiment.

  • Reddit
    4+25
  • News
    30
  • Brand pages
    1+100

What the posts were about

Sence tags each finance post with what it covers. These are the topics of the posts CareSuper was named under; brand page posts are not tagged, so they sit under "Not tagged".

  • KiwiSaver and Super
    50
  • Not tagged
    2+100
  • Investing
    10

Who they leave for, and who they leave

Comments that reject one brand and name another they use, prefer or are weighing up.

Losing customers to

Rejects CareSuper, names this brand instead.

No comments in this view.

Winning customers from

Rejects this brand, names CareSuper instead.

No comments in this view.

What people actually say

A spread of comments at each stage, as written. Comments that tag or name another commenter are left out.

  • “Thank you for sharing the R U OK? message, and for all your support for the cause, CareSuper! 💛”
    positive

    Also mentionsR U OK?, positive sentiment

    Brand pages, Australia, Facebook, 11 Sep 2026

The posts that got CareSuper talked about

  1. Australia’s largest super fund, Australian Super, is investing members’ money in Israeli companies profiting from the US/Israeli genocide of the Palestinians. AusSuper holds shares

    Michael West Journo on Facebook, 14 Aug 2026 · KiwiSaver and Super

    1mentions
  2. Noticed someone doesn't seem quite themselves? You don't need to have all the answers. A simple ‘Are you OK?’ and a willingness to listen can make all the difference. Start the con

    CareSuper on Facebook, 10 Sep 2026

    1mentions
  3. Aussies are calling for a major superannuation change

    Daily Mail Australia on Facebook, 10 Aug 2026 · KiwiSaver and Super

    1mentions
  4. News24 host Peta Credlin says Labor insiders are “terrified” of One Nation’s proposed shake-up to Australia’s superannuation scheme.

    News24 on Facebook, 7 Sep 2026 · KiwiSaver and Super

    1mentions

Every brand in KiwiSaver/super

Every brand in this view, sortable
Weekly
ANZNZ + AU1,18018%-3243%7%-6
WestpacNZ + AU1,09117%-2443%7%-5
KernelNZ5308%+4671%<1%+16
SharesiesNZ + AU5098%+1362%4%+7
SimplicityNZ3746%+4364%<1%+16
AustralianSuperAU3566%-3535%6%-3
InvestNowNZ3546%+2971%1%+16
ASBNZ3505%-350%2%+2
BNZNZ2634%+1047%2%+3
HostplusAU2354%+2062%<1%+11
MilfordNZ1743%-5137%14%-11
Fisher FundsNZ1282%-6920%28%-27
AMPNZ + AU1122%-738%3%+3
Australian Retirement TrustAU901%+2349%0%+7
CbusAU901%-6416%4%-2
SBS BankNZ671%-2842%0%+4
SmartsharesNZ56<1%057%5%+2
RestAU46<1%-2854%0%+4
Aware SuperAU42<1%-1243%5%0
UniSuperAU38<1%+3953%0%+8
Colonial First StateAU38<1%-350%8%-5
NZ FundsNZ23<1%-789%26%-26
HESTAAU23<1%-4822%4%-4
SuperLifeNZ22<1%+1482%5%+9
MLCAU21<1%-2938%5%0
BoosterNZ20<1%+555%0%+5
GenerateNZ18<1%-2244%0%0
Australian EthicalAU17<1%+3571%6%0
MercerNZ14<1%-743%7%-7
Craigs Investment PartnersNZ12<1%+3333%8%0
Public Sector Superannuation SchemeAU9<1%-1122%0%0
Future SuperAU9<1%-2278%0%0
CareSuperAU8<1%+2525%0%0
Vanguard SuperAU7<1%+7171%0%0
PathfinderNZ5<1%+2080%0%0
MASNZ5<1%+10020%0%0
Brighter SuperAU5<1%+20100%0%+20
HiveNZ4<1%+2575%0%0
ConsiliumNZ4<1%+2550%0%0
Smart Future TrustAU4<1%+5025%0%+25
Mercer SuperAU3<1%-6733%0%0
Military SuperAU3<1%-33100%0%0
NGS SuperAU3<1%+3333%0%0
Team SuperAU3<1%-670%0%0
Pie FundsNZ2<1%0100%0%0
KōuraNZ2<1%-500%0%0
FundRock NZNZ2<1%050%0%0
Insignia FinancialAU2<1%050%0%0
Vision SuperAU2<1%050%0%0
Equip SuperAU2<1%00%0%0
AE KiwiSaverNZ1<1%-1000%0%0
Quay StreetNZ1<1%+100100%0%+100
Prime SuperAU1<1%00%0%0
legalsuperAU1<1%00%0%0