Sence
Simplicity againstKiwiSaver/superinAU + NZ

Simplicity

374 mentions in Australia and New Zealand, 5th of 54 in KiwiSaver/super for share of voice. Net sentiment sits 43 points above the peer median.

Markets
NZ
Part of
Simplicity Foundation
Compare Simplicity with other KiwiSaver/super

Simplicity among KiwiSaver/super

-100-500+50+100
More negativeNet sentimentMore positive

Across: net sentiment. Size: share of voice. Ring: its sentiment mix. 4 brands with a single mention left off.

  • Positive
  • Neutral
  • Negative
  • Mixed
Share of voice
6%
5th of 54, 374 mentions
Net sentiment
+43
Peer median 0
Net advocacy
+16
Peer median 0
Rejection
<1%
3 of 374 staged mentions
  • 5th of 54 for share of voice
  • 2nd of 26 for net sentiment
  • 1st of 26 for net advocacy
  • 4th of 26 for past awareness
  • 8th of 26 for rejection

Simplicity against its peers

The share of Simplicity's mentions at each stage, against the median of the other brands in KiwiSaver/super mentioned in this view (53 of them).

Every staged mention of Simplicity, 100%Rejection, the exit

  1. Awareness

    35%

    -15 pts on peers (50%)

    Names the brand in passing or in the news.

  2. Consideration

    27%

    +16 pts on peers (11%)

    Weighing it up, asking about it, comparing.

  3. Usage

    21%

    -1 pts on peers (21%)

    Says they bank, invest or are insured with it.

  4. Preference

    3%

    +3 pts on peers (0%)

    Chooses it over the alternatives.

  5. Advocacy

    13%

    +13 pts on peers (0%)

    Recommends it to others.

  6. Rejection

    <1%

    +1 pts on peers (0%)

    Left it, refuses it or warns others off.

Mentions by week

  • Positive
  • Neutral
  • Negative
  • Mixed
7 AugWeek of 6 Nov

Where the conversation happens

Mentions by source in Australia and New Zealand; the figure beside each count is net sentiment.

  • Reddit
    339+43
  • Reviewers and creators
    13+38
  • News
    12+58
  • Brand pages
    10+20

What the posts were about

Sence tags each finance post with what it covers. These are the topics of the posts Simplicity was named under; brand page posts are not tagged, so they sit under "Not tagged".

  • Investing
    185+44
  • KiwiSaver and Super
    130+41
  • Money Advice
    46+43
  • Not tagged
    35+49
  • Home Loans
    11+18
  • Banking
    6+83
  • Payments and Fintech
    2+50
  • Insurance
    10

Who they leave for, and who they leave

Comments that reject one brand and name another they use, prefer or are weighing up.

Losing customers to

Rejects Simplicity, names this brand instead.

Winning customers from

Rejects this brand, names Simplicity instead.

What people actually say

A spread of comments at each stage, as written. Comments that tag or name another commenter are left out.

  • “This has been discussed numerous times and Simplicity have stated it repeatedly in updates to members.”
    neutral

    Reddit, New Zealand, 26 Aug 2026

  • “Keep in mind the tax for the contracting income, then put the rest into a low-cost board index fund provider. People recommend KIS here - Kernel, InvestNow, and Simplicity.”
    neutral

    Also mentionsKernel, neutral sentimentInvestNow, neutral sentiment

    Reddit, New Zealand, 27 Sep 2026

  • “I know simplicity has opened up the criteria over time, but I thought they still only accept first home buyers. You might not be eligible if you have a loan already.”
    neutral

    Reddit, New Zealand, 8 Oct 2026

  • “If you intend to just invest in ETF or mutual funds then i'd recommend kernal, some would say investnow or simplicity which is also fine For individual stocks go with IKBR which has the cheapest fees in the market”
    positive

    Also mentionsKernel, positive sentimentInvestNow, positive sentimentInteractive Brokers, positive sentiment

    Reddit, New Zealand, 24 Oct 2026

The posts that got Simplicity talked about

  1. Why is Simplicity Global Share Fund unloved here?

    r/PersonalFinanceNZ on Reddit, 3 Sep 2026 · Investing

    25mentions

  2. Simplicity takes top KiwiSaver spot from Milford

    r/PersonalFinanceNZ on Reddit, 21 Oct 2026 · KiwiSaver and Super

    14mentions

  3. Kernel TWF, Simplicity Global Unhedged, Sharesies Global Share Fund, InvestNow TWF

    r/PersonalFinanceNZ on Reddit, 30 Sep 2026 · Investing

    14mentions

  4. Simplicity are reducing their Kiwisaver and Investment fund fees on October 1, from 0.24% to 0.23%

    r/PersonalFinanceNZ on Reddit, 30 Aug 2026 · Investing, KiwiSaver and Super

    11mentions

Every brand in KiwiSaver/super

Every brand in this view, sortable
Weekly
ANZNZ + AU1,18018%-3243%7%-6
WestpacNZ + AU1,09117%-2443%7%-5
KernelNZ5308%+4671%<1%+16
SharesiesNZ + AU5098%+1362%4%+7
SimplicityNZ3746%+4364%<1%+16
AustralianSuperAU3566%-3535%6%-3
InvestNowNZ3546%+2971%1%+16
ASBNZ3505%-350%2%+2
BNZNZ2634%+1047%2%+3
HostplusAU2354%+2062%<1%+11
MilfordNZ1743%-5137%14%-11
Fisher FundsNZ1282%-6920%28%-27
AMPNZ + AU1122%-738%3%+3
Australian Retirement TrustAU901%+2349%0%+7
CbusAU901%-6416%4%-2
SBS BankNZ671%-2842%0%+4
SmartsharesNZ56<1%057%5%+2
RestAU46<1%-2854%0%+4
Aware SuperAU42<1%-1243%5%0
UniSuperAU38<1%+3953%0%+8
Colonial First StateAU38<1%-350%8%-5
NZ FundsNZ23<1%-789%26%-26
HESTAAU23<1%-4822%4%-4
SuperLifeNZ22<1%+1482%5%+9
MLCAU21<1%-2938%5%0
BoosterNZ20<1%+555%0%+5
GenerateNZ18<1%-2244%0%0
Australian EthicalAU17<1%+3571%6%0
MercerNZ14<1%-743%7%-7
Craigs Investment PartnersNZ12<1%+3333%8%0
Public Sector Superannuation SchemeAU9<1%-1122%0%0
Future SuperAU9<1%-2278%0%0
CareSuperAU8<1%+2525%0%0
Vanguard SuperAU7<1%+7171%0%0
PathfinderNZ5<1%+2080%0%0
MASNZ5<1%+10020%0%0
Brighter SuperAU5<1%+20100%0%+20
HiveNZ4<1%+2575%0%0
ConsiliumNZ4<1%+2550%0%0
Smart Future TrustAU4<1%+5025%0%+25
Mercer SuperAU3<1%-6733%0%0
Military SuperAU3<1%-33100%0%0
NGS SuperAU3<1%+3333%0%0
Team SuperAU3<1%-670%0%0
Pie FundsNZ2<1%0100%0%0
KōuraNZ2<1%-500%0%0
FundRock NZNZ2<1%050%0%0
Insignia FinancialAU2<1%050%0%0
Vision SuperAU2<1%050%0%0
Equip SuperAU2<1%00%0%0
AE KiwiSaverNZ1<1%-1000%0%0
Quay StreetNZ1<1%+100100%0%+100
Prime SuperAU1<1%00%0%0
legalsuperAU1<1%00%0%0