Colonial First State
38 mentions in Australia and New Zealand, 20th of 54 in KiwiSaver/super for share of voice. Net sentiment sits 3 points below the peer median.
- Markets
- AU
- Category
- KiwiSaver/super
- Website
- cfs.com.au
Colonial First State among KiwiSaver/super
Across: net sentiment. Size: share of voice. Ring: its sentiment mix. 4 brands with a single mention left off.
- Positive
- Neutral
- Negative
- Mixed
- Share of voice
- <1%
- 20th of 54, 38 mentions
- Net sentiment
- -3
- Peer median 0
- Net advocacy
- -5
- Peer median 0
- Rejection
- 8%
- 3 of 38 staged mentions
- 20th of 54 for share of voice
- 12th of 26 for net sentiment
- 21st of 26 for net advocacy
- 11th of 26 for past awareness
- 23rd of 26 for rejection
Colonial First State against its peers
The share of Colonial First State's mentions at each stage, against the median of the other brands in KiwiSaver/super mentioned in this view (53 of them).
Every staged mention of Colonial First State, 100%Rejection, the exit
Awareness
42%
-8 pts on peers (50%)
Names the brand in passing or in the news.
Consideration
32%
+21 pts on peers (11%)
Weighing it up, asking about it, comparing.
Usage
16%
-6 pts on peers (21%)
Says they bank, invest or are insured with it.
Preference
3%
+3 pts on peers (0%)
Chooses it over the alternatives.
Advocacy
0%
Level with peers (0%)
Recommends it to others.
Rejection
8%
+8 pts on peers (0%)
Left it, refuses it or warns others off.
Mentions by week
- Positive
- Neutral
- Negative
- Mixed
Where the conversation happens
Mentions by source in Australia and New Zealand; the figure beside each count is net sentiment.
- Reddit25+16
- News9-56
- Reviewers and creators40
What the posts were about
Sence tags each finance post with what it covers. These are the topics of the posts Colonial First State was named under; brand page posts are not tagged, so they sit under "Not tagged".
- KiwiSaver and Super240
- Investing8+25
- Money Advice4-25
- Scams and Fraud4-75
- Insurance10
- Not tagged10
- Banking10
Who they leave for, and who they leave
Comments that reject one brand and name another they use, prefer or are weighing up.
Losing customers to
Rejects Colonial First State, names this brand instead.
No comments in this view.
Winning customers from
Rejects this brand, names Colonial First State instead.
No comments in this view.
What people actually say
A spread of comments at each stage, as written. Comments that tag or name another commenter are left out.
“Colonial First State allows you to have a more targeted portfolio with many more options.”
positiveReviewers and creators, Australia, YouTube, 5 Sep 2026
“$0, give or take. Colonial take a clip for managing his money, the bank deposit is pretty straightforward… I fail to see why he needs advice at all.”
negativeReddit, Australia, 14 Sep 2026
The posts that got Colonial First State talked about
- 5mentions
Best superannuation fund in Australia? Looking for recommendations
r/fiaustralia on Reddit, 10 Oct 2026 · KiwiSaver and Super
- 3mentions
Hostplus Indexed vs CFS Geared Indexed
r/AusFinance on Reddit, 15 Aug 2026 · KiwiSaver and Super
- 3mentions
So What is Wrong With Leveraged ETFs? I don't get it?
r/ASX on Reddit, 10 Aug 2026 · Investing
- 2mentions
“I want my money back. I want my $547,000 that was taken from me.” This is the story of Australia’s biggest superannuation scandal involving the Shield and First Guardian master fu
CHOICE on Facebook, 29 Oct 2026 · KiwiSaver and Super, Scams and Fraud
Every brand in KiwiSaver/super
| Weekly | ||||||
|---|---|---|---|---|---|---|
 ANZNZ + AU | 1,18018% | -32 | 43% | 7% | -6 | |
 WestpacNZ + AU | 1,09117% | -24 | 43% | 7% | -5 | |
 KernelNZ | 5308% | +46 | 71% | <1% | +16 | |
 SharesiesNZ + AU | 5098% | +13 | 62% | 4% | +7 | |
 SimplicityNZ | 3746% | +43 | 64% | <1% | +16 | |
 AustralianSuperAU | 3566% | -35 | 35% | 6% | -3 | |
 InvestNowNZ | 3546% | +29 | 71% | 1% | +16 | |
 ASBNZ | 3505% | -3 | 50% | 2% | +2 | |
 BNZNZ | 2634% | +10 | 47% | 2% | +3 | |
 HostplusAU | 2354% | +20 | 62% | <1% | +11 | |
 MilfordNZ | 1743% | -51 | 37% | 14% | -11 | |
 Fisher FundsNZ | 1282% | -69 | 20% | 28% | -27 | |
 AMPNZ + AU | 1122% | -7 | 38% | 3% | +3 | |
 Australian Retirement TrustAU | 901% | +23 | 49% | 0% | +7 | |
 CbusAU | 901% | -64 | 16% | 4% | -2 | |
 SBS BankNZ | 671% | -28 | 42% | 0% | +4 | |
 SmartsharesNZ | 56<1% | 0 | 57% | 5% | +2 | |
 RestAU | 46<1% | -28 | 54% | 0% | +4 | |
 Aware SuperAU | 42<1% | -12 | 43% | 5% | 0 | |
 UniSuperAU | 38<1% | +39 | 53% | 0% | +8 | |
| Colonial First StateAU | 38<1% | -3 | 50% | 8% | -5 | |
 NZ FundsNZ | 23<1% | -78 | 9% | 26% | -26 | |
 HESTAAU | 23<1% | -48 | 22% | 4% | -4 | |
 SuperLifeNZ | 22<1% | +14 | 82% | 5% | +9 | |
 MLCAU | 21<1% | -29 | 38% | 5% | 0 | |
 BoosterNZ | 20<1% | +5 | 55% | 0% | +5 | |
 GenerateNZ | 18<1% | -22 | 44% | 0% | 0 | |
 Australian EthicalAU | 17<1% | +35 | 71% | 6% | 0 | |
 MercerNZ | 14<1% | -7 | 43% | 7% | -7 | |
 Craigs Investment PartnersNZ | 12<1% | +33 | 33% | 8% | 0 | |
 Public Sector Superannuation SchemeAU | 9<1% | -11 | 22% | 0% | 0 | |
 Future SuperAU | 9<1% | -22 | 78% | 0% | 0 | |
 CareSuperAU | 8<1% | +25 | 25% | 0% | 0 | |
 Vanguard SuperAU | 7<1% | +71 | 71% | 0% | 0 | |
 PathfinderNZ | 5<1% | +20 | 80% | 0% | 0 | |
 MASNZ | 5<1% | +100 | 20% | 0% | 0 | |
 Brighter SuperAU | 5<1% | +20 | 100% | 0% | +20 | |
| HiveNZ | 4<1% | +25 | 75% | 0% | 0 | |
| 4<1% | +25 | 50% | 0% | 0 | ||
| Smart Future TrustAU | 4<1% | +50 | 25% | 0% | +25 | |
 Mercer SuperAU | 3<1% | -67 | 33% | 0% | 0 | |
 Military SuperAU | 3<1% | -33 | 100% | 0% | 0 | |
 NGS SuperAU | 3<1% | +33 | 33% | 0% | 0 | |
 Team SuperAU | 3<1% | -67 | 0% | 0% | 0 | |
 Pie FundsNZ | 2<1% | 0 | 100% | 0% | 0 | |
 KōuraNZ | 2<1% | -50 | 0% | 0% | 0 | |
| FundRock NZNZ | 2<1% | 0 | 50% | 0% | 0 | |
 Insignia FinancialAU | 2<1% | 0 | 50% | 0% | 0 | |
 Vision SuperAU | 2<1% | 0 | 50% | 0% | 0 | |
 Equip SuperAU | 2<1% | 0 | 0% | 0% | 0 | |
 AE KiwiSaverNZ | 1<1% | -100 | 0% | 0% | 0 | |
 Quay StreetNZ | 1<1% | +100 | 100% | 0% | +100 | |
 Prime SuperAU | 1<1% | 0 | 0% | 0% | 0 | |
 legalsuperAU | 1<1% | 0 | 0% | 0% | 0 |