UniSuper
38 mentions in Australia and New Zealand, 20th of 54 in KiwiSaver/super for share of voice. Net sentiment sits 39 points above the peer median.
- Markets
- AU
- Category
- KiwiSaver/super
- Website
- unisuper.com.au
UniSuper among KiwiSaver/super
Across: net sentiment. Size: share of voice. Ring: its sentiment mix. 4 brands with a single mention left off.
- Positive
- Neutral
- Negative
- Mixed
- Share of voice
- <1%
- 20th of 54, 38 mentions
- Net sentiment
- +39
- Peer median 0
- Net advocacy
- +8
- Peer median 0
- Rejection
- 0%
- 0 of 38 staged mentions
- 20th of 54 for share of voice
- 3rd of 26 for net sentiment
- 6th of 26 for net advocacy
- 10th of 26 for past awareness
- 1st of 26 for rejection
UniSuper against its peers
The share of UniSuper's mentions at each stage, against the median of the other brands in KiwiSaver/super mentioned in this view (53 of them).
Every staged mention of UniSuper, 100%Rejection, the exit
Awareness
47%
-3 pts on peers (50%)
Names the brand in passing or in the news.
Consideration
16%
+5 pts on peers (11%)
Weighing it up, asking about it, comparing.
Usage
29%
+8 pts on peers (21%)
Says they bank, invest or are insured with it.
Preference
0%
Level with peers (0%)
Chooses it over the alternatives.
Advocacy
8%
+8 pts on peers (0%)
Recommends it to others.
Rejection
0%
Level with peers (0%)
Left it, refuses it or warns others off.
Mentions by week
- Positive
- Neutral
- Negative
- Mixed
Where the conversation happens
Mentions by source in Australia and New Zealand; the figure beside each count is net sentiment.
- Reddit36+42
- News10
- Brand pages10
What the posts were about
Sence tags each finance post with what it covers. These are the topics of the posts UniSuper was named under; brand page posts are not tagged, so they sit under "Not tagged".
- KiwiSaver and Super26+38
- Money Advice9+67
- Not tagged5+40
- Investing4+75
- Insurance10
- Banking1-100
Who they leave for, and who they leave
Comments that reject one brand and name another they use, prefer or are weighing up.
Losing customers to
Rejects UniSuper, names this brand instead.
No comments in this view.
Winning customers from
Rejects this brand, names UniSuper instead.
No comments in this view.
What people actually say
A spread of comments at each stage, as written. Comments that tag or name another commenter are left out.
“Doesnt super already kind of do that? Unisuper does somewhat”
neutralReddit, Australia, 12 Aug 2026
“Uni super is absolutely fine and the opportunities to consult on the side in CS are not exactly lacking.”
positiveReddit, Australia, 7 Sep 2026
“Uni super is super cheap and boffins run it”
positiveReddit, Australia, 11 Oct 2026
“Nobody can predict the future, as long as you are in a decent enough fund, which unisuper seem to be, thats all you need to worry about, stop looking at what it does in the short term”
positiveReddit, Australia, 27 Oct 2026
The posts that got UniSuper talked about
- 3mentions
Best superannuation fund in Australia? Looking for recommendations
r/fiaustralia on Reddit, 10 Oct 2026 · KiwiSaver and Super
- 3mentions
High growth vs International shares in super
r/fiaustralia on Reddit, 1 Sep 2026 · KiwiSaver and Super
- 2mentions
Anyone else seeing just negative Super returns since July?
r/AusFinance on Reddit, 27 Oct 2026 · KiwiSaver and Super
- 2mentions
Moving on from REST
r/AusFinance on Reddit, 10 Oct 2026
Every brand in KiwiSaver/super
| Weekly | ||||||
|---|---|---|---|---|---|---|
 ANZNZ + AU | 1,18018% | -32 | 43% | 7% | -6 | |
 WestpacNZ + AU | 1,09117% | -24 | 43% | 7% | -5 | |
 KernelNZ | 5308% | +46 | 71% | <1% | +16 | |
 SharesiesNZ + AU | 5098% | +13 | 62% | 4% | +7 | |
 SimplicityNZ | 3746% | +43 | 64% | <1% | +16 | |
 AustralianSuperAU | 3566% | -35 | 35% | 6% | -3 | |
 InvestNowNZ | 3546% | +29 | 71% | 1% | +16 | |
 ASBNZ | 3505% | -3 | 50% | 2% | +2 | |
 BNZNZ | 2634% | +10 | 47% | 2% | +3 | |
 HostplusAU | 2354% | +20 | 62% | <1% | +11 | |
 MilfordNZ | 1743% | -51 | 37% | 14% | -11 | |
 Fisher FundsNZ | 1282% | -69 | 20% | 28% | -27 | |
 AMPNZ + AU | 1122% | -7 | 38% | 3% | +3 | |
 Australian Retirement TrustAU | 901% | +23 | 49% | 0% | +7 | |
 CbusAU | 901% | -64 | 16% | 4% | -2 | |
 SBS BankNZ | 671% | -28 | 42% | 0% | +4 | |
 SmartsharesNZ | 56<1% | 0 | 57% | 5% | +2 | |
 RestAU | 46<1% | -28 | 54% | 0% | +4 | |
 Aware SuperAU | 42<1% | -12 | 43% | 5% | 0 | |
| UniSuperAU | 38<1% | +39 | 53% | 0% | +8 | |
 Colonial First StateAU | 38<1% | -3 | 50% | 8% | -5 | |
 NZ FundsNZ | 23<1% | -78 | 9% | 26% | -26 | |
 HESTAAU | 23<1% | -48 | 22% | 4% | -4 | |
 SuperLifeNZ | 22<1% | +14 | 82% | 5% | +9 | |
 MLCAU | 21<1% | -29 | 38% | 5% | 0 | |
 BoosterNZ | 20<1% | +5 | 55% | 0% | +5 | |
 GenerateNZ | 18<1% | -22 | 44% | 0% | 0 | |
 Australian EthicalAU | 17<1% | +35 | 71% | 6% | 0 | |
 MercerNZ | 14<1% | -7 | 43% | 7% | -7 | |
 Craigs Investment PartnersNZ | 12<1% | +33 | 33% | 8% | 0 | |
 Public Sector Superannuation SchemeAU | 9<1% | -11 | 22% | 0% | 0 | |
 Future SuperAU | 9<1% | -22 | 78% | 0% | 0 | |
 CareSuperAU | 8<1% | +25 | 25% | 0% | 0 | |
 Vanguard SuperAU | 7<1% | +71 | 71% | 0% | 0 | |
 PathfinderNZ | 5<1% | +20 | 80% | 0% | 0 | |
 MASNZ | 5<1% | +100 | 20% | 0% | 0 | |
 Brighter SuperAU | 5<1% | +20 | 100% | 0% | +20 | |
| HiveNZ | 4<1% | +25 | 75% | 0% | 0 | |
| 4<1% | +25 | 50% | 0% | 0 | ||
| Smart Future TrustAU | 4<1% | +50 | 25% | 0% | +25 | |
 Mercer SuperAU | 3<1% | -67 | 33% | 0% | 0 | |
 Military SuperAU | 3<1% | -33 | 100% | 0% | 0 | |
 NGS SuperAU | 3<1% | +33 | 33% | 0% | 0 | |
 Team SuperAU | 3<1% | -67 | 0% | 0% | 0 | |
 Pie FundsNZ | 2<1% | 0 | 100% | 0% | 0 | |
 KōuraNZ | 2<1% | -50 | 0% | 0% | 0 | |
| FundRock NZNZ | 2<1% | 0 | 50% | 0% | 0 | |
 Insignia FinancialAU | 2<1% | 0 | 50% | 0% | 0 | |
 Vision SuperAU | 2<1% | 0 | 50% | 0% | 0 | |
 Equip SuperAU | 2<1% | 0 | 0% | 0% | 0 | |
 AE KiwiSaverNZ | 1<1% | -100 | 0% | 0% | 0 | |
 Quay StreetNZ | 1<1% | +100 | 100% | 0% | +100 | |
 Prime SuperAU | 1<1% | 0 | 0% | 0% | 0 | |
 legalsuperAU | 1<1% | 0 | 0% | 0% | 0 |