Brighter Super
5 mentions in Australia and New Zealand, 35th of 54 in KiwiSaver/super for share of voice. Net sentiment sits 20 points above the peer median.
- Markets
- AU
- Category
- KiwiSaver/super
- Website
- brightersuper.com.au
Brighter Super among KiwiSaver/super
Across: net sentiment. Size: share of voice. Ring: its sentiment mix. 4 brands with a single mention left off.
- Positive
- Neutral
- Negative
- Mixed
- Share of voice
- <1%
- 35th of 54, 5 mentions
- Net sentiment
- +20
- Peer median 0
- Net advocacy
- +20
- Peer median 0
- Rejection
- 0%
- 0 of 5 staged mentions
- 35th of 54 for share of voice
- Unranked for net sentiment (ranks from 20 mentions)
- Unranked for net advocacy (ranks from 20 mentions)
- Unranked for past awareness (ranks from 20 mentions)
- Unranked for rejection (ranks from 20 mentions)
Brighter Super against its peers
The share of Brighter Super's mentions at each stage, against the median of the other brands in KiwiSaver/super mentioned in this view (53 of them).
Every staged mention of Brighter Super, 100%Rejection, the exit
Awareness
0%
-50 pts on peers (50%)
Names the brand in passing or in the news.
Consideration
40%
+29 pts on peers (11%)
Weighing it up, asking about it, comparing.
Usage
40%
+19 pts on peers (21%)
Says they bank, invest or are insured with it.
Preference
0%
Level with peers (0%)
Chooses it over the alternatives.
Advocacy
20%
+20 pts on peers (0%)
Recommends it to others.
Rejection
0%
Level with peers (0%)
Left it, refuses it or warns others off.
Mentions by week
- Positive
- Neutral
- Negative
- Mixed
Where the conversation happens
Mentions by source in Australia and New Zealand; the figure beside each count is net sentiment.
- Reddit30
- News10
- Brand pages1+100
What the posts were about
Sence tags each finance post with what it covers. These are the topics of the posts Brighter Super was named under; brand page posts are not tagged, so they sit under "Not tagged".
- KiwiSaver and Super2+50
- Not tagged2-50
- Insurance1+100
- Investing1+100
Who they leave for, and who they leave
Comments that reject one brand and name another they use, prefer or are weighing up.
Losing customers to
Rejects Brighter Super, names this brand instead.
No comments in this view.
Winning customers from
Rejects this brand, names Brighter Super instead.
No comments in this view.
What people actually say
A spread of comments at each stage, as written. Comments that tag or name another commenter are left out.
“Australian Retirement Trust, Bright Super, Hostplus. I’ve done a fair amount of research as I need to move from BUSSQ as they’re underperforming.”
neutralAlso mentionsAustralian Retirement Trust, neutral sentimentHostplus, neutral sentimentBUSSQ, negative sentiment
Reddit, Australia, 11 Oct 2026
“I wouldn't be happy with Bright Super's fees.”
negativeReddit, Australia, 11 Oct 2026
The posts that got Brighter Super talked about
- 2mentions
Moving on from REST
r/AusFinance on Reddit, 10 Oct 2026
- 1mentions
The One Nation leader claims the super system is “broken”.
News.com.au on Facebook, 15 Aug 2026 · KiwiSaver and Super
- 1mentions
From member and industry events to visiting Queensland investments and connecting with local communities, we recently spent time in Cairns, learning more about the people, projects
Brighter Super on Facebook, 29 Oct 2026 · Investing, KiwiSaver and Super
- 1mentions
Does anyone use a financial planner or broker for income protection?
r/AusHENRY on Reddit, 15 Oct 2026 · Insurance
Every brand in KiwiSaver/super
| Weekly | ||||||
|---|---|---|---|---|---|---|
 ANZNZ + AU | 1,18018% | -32 | 43% | 7% | -6 | |
 WestpacNZ + AU | 1,09117% | -24 | 43% | 7% | -5 | |
 KernelNZ | 5308% | +46 | 71% | <1% | +16 | |
 SharesiesNZ + AU | 5098% | +13 | 62% | 4% | +7 | |
 SimplicityNZ | 3746% | +43 | 64% | <1% | +16 | |
 AustralianSuperAU | 3566% | -35 | 35% | 6% | -3 | |
 InvestNowNZ | 3546% | +29 | 71% | 1% | +16 | |
 ASBNZ | 3505% | -3 | 50% | 2% | +2 | |
 BNZNZ | 2634% | +10 | 47% | 2% | +3 | |
 HostplusAU | 2354% | +20 | 62% | <1% | +11 | |
 MilfordNZ | 1743% | -51 | 37% | 14% | -11 | |
 Fisher FundsNZ | 1282% | -69 | 20% | 28% | -27 | |
 AMPNZ + AU | 1122% | -7 | 38% | 3% | +3 | |
 Australian Retirement TrustAU | 901% | +23 | 49% | 0% | +7 | |
 CbusAU | 901% | -64 | 16% | 4% | -2 | |
 SBS BankNZ | 671% | -28 | 42% | 0% | +4 | |
 SmartsharesNZ | 56<1% | 0 | 57% | 5% | +2 | |
 RestAU | 46<1% | -28 | 54% | 0% | +4 | |
 Aware SuperAU | 42<1% | -12 | 43% | 5% | 0 | |
 UniSuperAU | 38<1% | +39 | 53% | 0% | +8 | |
 Colonial First StateAU | 38<1% | -3 | 50% | 8% | -5 | |
 NZ FundsNZ | 23<1% | -78 | 9% | 26% | -26 | |
 HESTAAU | 23<1% | -48 | 22% | 4% | -4 | |
 SuperLifeNZ | 22<1% | +14 | 82% | 5% | +9 | |
 MLCAU | 21<1% | -29 | 38% | 5% | 0 | |
 BoosterNZ | 20<1% | +5 | 55% | 0% | +5 | |
 GenerateNZ | 18<1% | -22 | 44% | 0% | 0 | |
 Australian EthicalAU | 17<1% | +35 | 71% | 6% | 0 | |
 MercerNZ | 14<1% | -7 | 43% | 7% | -7 | |
 Craigs Investment PartnersNZ | 12<1% | +33 | 33% | 8% | 0 | |
 Public Sector Superannuation SchemeAU | 9<1% | -11 | 22% | 0% | 0 | |
 Future SuperAU | 9<1% | -22 | 78% | 0% | 0 | |
 CareSuperAU | 8<1% | +25 | 25% | 0% | 0 | |
 Vanguard SuperAU | 7<1% | +71 | 71% | 0% | 0 | |
 PathfinderNZ | 5<1% | +20 | 80% | 0% | 0 | |
 MASNZ | 5<1% | +100 | 20% | 0% | 0 | |
| Brighter SuperAU | 5<1% | +20 | 100% | 0% | +20 | |
| HiveNZ | 4<1% | +25 | 75% | 0% | 0 | |
| 4<1% | +25 | 50% | 0% | 0 | ||
| Smart Future TrustAU | 4<1% | +50 | 25% | 0% | +25 | |
 Mercer SuperAU | 3<1% | -67 | 33% | 0% | 0 | |
 Military SuperAU | 3<1% | -33 | 100% | 0% | 0 | |
 NGS SuperAU | 3<1% | +33 | 33% | 0% | 0 | |
 Team SuperAU | 3<1% | -67 | 0% | 0% | 0 | |
 Pie FundsNZ | 2<1% | 0 | 100% | 0% | 0 | |
 KōuraNZ | 2<1% | -50 | 0% | 0% | 0 | |
| FundRock NZNZ | 2<1% | 0 | 50% | 0% | 0 | |
 Insignia FinancialAU | 2<1% | 0 | 50% | 0% | 0 | |
 Vision SuperAU | 2<1% | 0 | 50% | 0% | 0 | |
 Equip SuperAU | 2<1% | 0 | 0% | 0% | 0 | |
 AE KiwiSaverNZ | 1<1% | -100 | 0% | 0% | 0 | |
 Quay StreetNZ | 1<1% | +100 | 100% | 0% | +100 | |
 Prime SuperAU | 1<1% | 0 | 0% | 0% | 0 | |
 legalsuperAU | 1<1% | 0 | 0% | 0% | 0 |