Rest
46 mentions in Australia and New Zealand, 18th of 54 in KiwiSaver/super for share of voice. Net sentiment sits 28 points below the peer median.
- Markets
- AU
- Category
- KiwiSaver/super
- Website
- rest.com.au
Rest among KiwiSaver/super
Across: net sentiment. Size: share of voice. Ring: its sentiment mix. 4 brands with a single mention left off.
- Positive
- Neutral
- Negative
- Mixed
- Share of voice
- <1%
- 18th of 54, 46 mentions
- Net sentiment
- -28
- Peer median 0
- Net advocacy
- +4
- Peer median 0
- Rejection
- 0%
- 0 of 46 staged mentions
- 18th of 54 for share of voice
- 17th of 26 for net sentiment
- 10th of 26 for net advocacy
- 9th of 26 for past awareness
- 1st of 26 for rejection
Rest against its peers
The share of Rest's mentions at each stage, against the median of the other brands in KiwiSaver/super mentioned in this view (53 of them).
Every staged mention of Rest, 100%Rejection, the exit
Awareness
46%
-4 pts on peers (50%)
Names the brand in passing or in the news.
Consideration
13%
+2 pts on peers (11%)
Weighing it up, asking about it, comparing.
Usage
37%
+16 pts on peers (21%)
Says they bank, invest or are insured with it.
Preference
0%
Level with peers (0%)
Chooses it over the alternatives.
Advocacy
4%
+4 pts on peers (0%)
Recommends it to others.
Rejection
0%
Level with peers (0%)
Left it, refuses it or warns others off.
Mentions by week
- Positive
- Neutral
- Negative
- Mixed
Where the conversation happens
Mentions by source in Australia and New Zealand; the figure beside each count is net sentiment.
- Reddit27-11
- News13-38
- Brand pages5-80
- Reviewers and creators1-100
What the posts were about
Sence tags each finance post with what it covers. These are the topics of the posts Rest was named under; brand page posts are not tagged, so they sit under "Not tagged".
- KiwiSaver and Super37-35
- Money Advice7+14
- Not tagged70
- Insurance6-67
- Scams and Fraud5-80
- Investing1+100
Who they leave for, and who they leave
Comments that reject one brand and name another they use, prefer or are weighing up.
Losing customers to
Rejects Rest, names this brand instead.
No comments in this view.
Winning customers from
Rejects this brand, names Rest instead.
No comments in this view.
What people actually say
A spread of comments at each stage, as written. Comments that tag or name another commenter are left out.
“The cfmeu runs CBUS , Rest super, money laundering criminal $ thru them , they wont let aussies take their own $$ out”
negativeAlso mentionsCFMMEU, negative sentimentCbus, negative sentiment
News, Australia, Facebook, 7 Sep 2026
“I don't even have a rest account and received 3 messages for verification codes for an account i don't have. It's literally a new phone number.”
neutralBrand pages, Australia, Facebook, 24 Oct 2026
The posts that got Rest talked about
- 6mentions
Moving on from REST
r/AusFinance on Reddit, 10 Oct 2026
- 5mentions
Rest Super Insurance Changes
r/AusFinance on Reddit, 29 Aug 2026 · Insurance, KiwiSaver and Super
- 3mentions
🛡️A reminder to all our members to stay alert to phishing scams.🛡️ Phishing scams, where cyber criminals impersonate trustworthy organisations, are a common tactic used by scamme
Rest on Facebook, 7 Aug 2026 · KiwiSaver and Super, Scams and Fraud
- 3mentions
19 year old nursing -> sonography student investment superfund options.
r/fiaustralia on Reddit, 15 Aug 2026 · KiwiSaver and Super
Every brand in KiwiSaver/super
| Weekly | ||||||
|---|---|---|---|---|---|---|
 ANZNZ + AU | 1,18018% | -32 | 43% | 7% | -6 | |
 WestpacNZ + AU | 1,09117% | -24 | 43% | 7% | -5 | |
 KernelNZ | 5308% | +46 | 71% | <1% | +16 | |
 SharesiesNZ + AU | 5098% | +13 | 62% | 4% | +7 | |
 SimplicityNZ | 3746% | +43 | 64% | <1% | +16 | |
 AustralianSuperAU | 3566% | -35 | 35% | 6% | -3 | |
 InvestNowNZ | 3546% | +29 | 71% | 1% | +16 | |
 ASBNZ | 3505% | -3 | 50% | 2% | +2 | |
 BNZNZ | 2634% | +10 | 47% | 2% | +3 | |
 HostplusAU | 2354% | +20 | 62% | <1% | +11 | |
 MilfordNZ | 1743% | -51 | 37% | 14% | -11 | |
 Fisher FundsNZ | 1282% | -69 | 20% | 28% | -27 | |
 AMPNZ + AU | 1122% | -7 | 38% | 3% | +3 | |
 Australian Retirement TrustAU | 901% | +23 | 49% | 0% | +7 | |
 CbusAU | 901% | -64 | 16% | 4% | -2 | |
 SBS BankNZ | 671% | -28 | 42% | 0% | +4 | |
 SmartsharesNZ | 56<1% | 0 | 57% | 5% | +2 | |
| RestAU | 46<1% | -28 | 54% | 0% | +4 | |
 Aware SuperAU | 42<1% | -12 | 43% | 5% | 0 | |
 UniSuperAU | 38<1% | +39 | 53% | 0% | +8 | |
 Colonial First StateAU | 38<1% | -3 | 50% | 8% | -5 | |
 NZ FundsNZ | 23<1% | -78 | 9% | 26% | -26 | |
 HESTAAU | 23<1% | -48 | 22% | 4% | -4 | |
 SuperLifeNZ | 22<1% | +14 | 82% | 5% | +9 | |
 MLCAU | 21<1% | -29 | 38% | 5% | 0 | |
 BoosterNZ | 20<1% | +5 | 55% | 0% | +5 | |
 GenerateNZ | 18<1% | -22 | 44% | 0% | 0 | |
 Australian EthicalAU | 17<1% | +35 | 71% | 6% | 0 | |
 MercerNZ | 14<1% | -7 | 43% | 7% | -7 | |
 Craigs Investment PartnersNZ | 12<1% | +33 | 33% | 8% | 0 | |
 Public Sector Superannuation SchemeAU | 9<1% | -11 | 22% | 0% | 0 | |
 Future SuperAU | 9<1% | -22 | 78% | 0% | 0 | |
 CareSuperAU | 8<1% | +25 | 25% | 0% | 0 | |
 Vanguard SuperAU | 7<1% | +71 | 71% | 0% | 0 | |
 PathfinderNZ | 5<1% | +20 | 80% | 0% | 0 | |
 MASNZ | 5<1% | +100 | 20% | 0% | 0 | |
 Brighter SuperAU | 5<1% | +20 | 100% | 0% | +20 | |
| HiveNZ | 4<1% | +25 | 75% | 0% | 0 | |
| 4<1% | +25 | 50% | 0% | 0 | ||
| Smart Future TrustAU | 4<1% | +50 | 25% | 0% | +25 | |
 Mercer SuperAU | 3<1% | -67 | 33% | 0% | 0 | |
 Military SuperAU | 3<1% | -33 | 100% | 0% | 0 | |
 NGS SuperAU | 3<1% | +33 | 33% | 0% | 0 | |
 Team SuperAU | 3<1% | -67 | 0% | 0% | 0 | |
 Pie FundsNZ | 2<1% | 0 | 100% | 0% | 0 | |
 KōuraNZ | 2<1% | -50 | 0% | 0% | 0 | |
| FundRock NZNZ | 2<1% | 0 | 50% | 0% | 0 | |
 Insignia FinancialAU | 2<1% | 0 | 50% | 0% | 0 | |
 Vision SuperAU | 2<1% | 0 | 50% | 0% | 0 | |
 Equip SuperAU | 2<1% | 0 | 0% | 0% | 0 | |
 AE KiwiSaverNZ | 1<1% | -100 | 0% | 0% | 0 | |
 Quay StreetNZ | 1<1% | +100 | 100% | 0% | +100 | |
 Prime SuperAU | 1<1% | 0 | 0% | 0% | 0 | |
 legalsuperAU | 1<1% | 0 | 0% | 0% | 0 |