ASB
350 mentions in Australia and New Zealand, 10th of 61 in Banks for share of voice. Net sentiment sits 3 points below the peer median.
- Markets
- NZ
- Categories
- Banks · KiwiSaver/super · Investing apps
- Part of
- Commonwealth Bank of Australia
- Website
- asb.co.nz
ASB among Banks
Across: net sentiment. Size: share of voice. Ring: its sentiment mix. 5 brands with a single mention left off.
- Positive
- Neutral
- Negative
- Mixed
- Share of voice
- 3%
- 10th of 61, 350 mentions
- Net sentiment
- -3
- Peer median 0
- Net advocacy
- +2
- Peer median 0
- Rejection
- 2%
- 8 of 350 staged mentions
- 10th of 61 for share of voice
- 19th of 36 for net sentiment
- 19th of 36 for net advocacy
- 19th of 36 for past awareness
- 13th of 36 for rejection
ASB against its peers
The share of ASB's mentions at each stage, against the median of the other brands in Banks mentioned in this view (60 of them).
Every staged mention of ASB, 100%Rejection, the exit
Awareness
48%
+3 pts on peers (45%)
Names the brand in passing or in the news.
Consideration
10%
Level with peers (11%)
Weighing it up, asking about it, comparing.
Usage
35%
+4 pts on peers (31%)
Says they bank, invest or are insured with it.
Preference
1%
+1 pts on peers (0%)
Chooses it over the alternatives.
Advocacy
3%
+1 pts on peers (2%)
Recommends it to others.
Rejection
2%
+2 pts on peers (<1%)
Left it, refuses it or warns others off.
Mentions by week
- Positive
- Neutral
- Negative
- Mixed
Where the conversation happens
Mentions by source in Australia and New Zealand; the figure beside each count is net sentiment.
- Reddit204-3
- Brand pages104+9
- News38-29
- Reviewers and creators4-25
What the posts were about
Sence tags each finance post with what it covers. These are the topics of the posts ASB was named under; brand page posts are not tagged, so they sit under "Not tagged".
- Banking115-35
- Not tagged80+41
- Credit and BNPL55-5
- KiwiSaver and Super27+4
- Home Loans21+14
- Scams and Fraud21-5
- Money Advice19+26
- Payments and Fintech19-21
- Investing13-8
- Insurance30
Who they leave for, and who they leave
Comments that reject one brand and name another they use, prefer or are weighing up.
What people actually say
A spread of comments at each stage, as written. Comments that tag or name another commenter are left out.
“ASB bank…. Auckland Saving Bank Bank.”
neutralBrand pages, New Zealand, Facebook, 14 Aug 2026
“Asb don't care about their customers..never have”
negativeNews, New Zealand, Facebook, 2 Sep 2026
“Reach out to ASB bank or your adviser and they will be able to help you.”
positiveReddit, New Zealand, 7 Oct 2026
“This not on do better asb that is so sad for the people at the supermarket getting declined fken disgusting”
negativeBrand pages, New Zealand, Facebook, 27 Oct 2026
The posts that got ASB talked about
- 29mentions
UPDATE: ASB card payments and ATMs are back up and running after a technical issue caused some payments to decline in error for a time this evening. We thank customers for their pa
ASB Bank on Facebook, 27 Oct 2026 · Banking
- 29mentions
On the hunt for a Father’s Day present? Well, you can’t go wrong with something from True Rewards partner, Mitre 10 New Zealand , so we have 5 $100 Mitre 10 E-gift cards to give
ASB Bank on Facebook, 22 Aug 2026
- 13mentions
Nau mai, haere mai, come join our virtual Te Reo Town in the comment section 👇 and be in to win a Whatu Creative Tukutuku Toi Kit, a contemporary take on a traditional Māori artfo
ASB Bank on Facebook, 13 Sep 2026
- 12mentions
ASB removing offshore service margins from their credit cards
r/PersonalFinanceNZ on Reddit, 13 Aug 2026 · Credit and BNPL
Every brand in Banks
| Weekly | ||||||
|---|---|---|---|---|---|---|
 Commonwealth BankAU | 3,36228% | -33 | 41% | 4% | -2 | |
 NABAU | 1,20010% | -46 | 39% | 6% | -4 | |
 ANZNZ + AU | 1,18010% | -32 | 43% | 7% | -6 | |
 WestpacNZ + AU | 1,0919% | -24 | 43% | 7% | -5 | |
 Macquarie BankAU | 8097% | +27 | 66% | 1% | +8 | |
 INGAU | 4754% | -12 | 61% | 5% | -3 | |
 KiwibankNZ | 4344% | -3 | 35% | 2% | +7 | |
 Suncorp BankAU | 4043% | -20 | 51% | 4% | -2 | |
 Bendigo BankAU | 3783% | -31 | 45% | 5% | -1 | |
| ASBNZ | 3503% | -3 | 50% | 2% | +2 | |
 BNZNZ | 2632% | +10 | 47% | 2% | +3 | |
 RevolutNZ + AU | 2612% | +19 | 58% | 3% | +4 | |
 BankwestAU | 2222% | -2 | 59% | 4% | +1 | |
 UbankAU | 2122% | +5 | 55% | 3% | 0 | |
 St.George BankAU | 1511% | -20 | 49% | 3% | -1 | |
 Bank AustraliaAU | 1311% | +48 | 69% | 0% | +20 | |
 Bank of QueenslandAU | 120<1% | -37 | 41% | 18% | -15 | |
 AMPNZ + AU | 112<1% | -7 | 38% | 3% | +3 | |
| HSBCNZ + AU | 87<1% | -33 | 54% | 1% | -1 | |
 ME BankAU | 78<1% | -42 | 53% | 10% | -8 | |
 Great Southern BankAU | 75<1% | +21 | 57% | 4% | +7 | |
 SBS BankNZ | 67<1% | -28 | 42% | 0% | +4 | |
 People First BankAU | 65<1% | 0 | 29% | 3% | +5 | |
 TSBNZ | 45<1% | -11 | 38% | 4% | -2 | |
 Bank of MelbourneAU | 42<1% | -36 | 52% | 5% | -5 | |
 Judo BankAU | 40<1% | +3 | 45% | 0% | +8 | |
 Heartland BankNZ | 35<1% | +9 | 57% | 6% | +6 | |
 RabobankNZ + AU | 32<1% | +22 | 75% | 0% | +9 | |
 IMB BankAU | 31<1% | +16 | 55% | 3% | +13 | |
 Newcastle PermanentAU | 29<1% | +34 | 48% | 0% | +10 | |
 Greater BankAU | 29<1% | +28 | 55% | 3% | +3 | |
 Beyond BankAU | 27<1% | +15 | 70% | 0% | +19 | |
 BankSAAU | 23<1% | -35 | 35% | 4% | -4 | |
 P&N BankAU | 22<1% | +64 | 82% | 0% | +23 | |
 The Co-operative BankNZ | 20<1% | +50 | 80% | 0% | +15 | |
 Teachers Mutual BankAU | 20<1% | +20 | 35% | 10% | -10 | |
 Unity BankAU | 14<1% | +36 | 79% | 0% | 0 | |
 MyState BankAU | 13<1% | +31 | 62% | 0% | 0 | |
 BankVicAU | 13<1% | +46 | 46% | 0% | +15 | |
 Australian Mutual BankAU | 13<1% | +54 | 62% | 0% | +15 | |
| 10<1% | -10 | 50% | 10% | -10 | ||
 RACQ BankAU | 10<1% | -30 | 30% | 10% | -10 | |
 Police BankAU | 9<1% | +44 | 44% | 0% | 0 | |
 Regional Australia BankAU | 7<1% | +14 | 57% | 14% | 0 | |
 Defence BankAU | 7<1% | +14 | 71% | 0% | 0 | |
 RAMSAU | 5<1% | -20 | 20% | 0% | 0 | |
 BCU BankAU | 5<1% | +20 | 40% | 0% | 0 | |
 Hume BankAU | 5<1% | +40 | 60% | 0% | 0 | |
 Auswide BankAU | 5<1% | +20 | 60% | 0% | 0 | |
 Bank FirstAU | 4<1% | 0 | 100% | 0% | +25 | |
 Australian Military BankAU | 4<1% | -25 | 75% | 0% | 0 | |
 ICBC (NZ)NZ | 3<1% | -33 | 33% | 0% | 0 | |
 UniBankAU | 3<1% | +100 | 100% | 0% | 0 | |
 Queensland Country BankAU | 3<1% | +100 | 67% | 0% | 0 | |
 Community First BankAU | 3<1% | +33 | 0% | 0% | 0 | |
 Bank of SydneyAU | 2<1% | -50 | 50% | 0% | 0 | |
| 1<1% | 0 | 0% | 0% | 0 | ||
 Bank of Baroda (NZ)NZ | 1<1% | 0 | 0% | 0% | 0 | |
| Bank of India (NZ)NZ | 1<1% | 0 | 0% | 0% | 0 | |
 Health Professionals BankAU | 1<1% | 0 | 0% | 0% | 0 | |
 Bank of usAU | 1<1% | 0 | 0% | 0% | 0 |