Hostplus againstKiwiSaver/superinAU + NZ

Hostplus

235 mentions in Australia and New Zealand, 10th of 54 in KiwiSaver/super for share of voice. Net sentiment sits 20 points above the peer median.

Markets
AU
Compare Hostplus with other KiwiSaver/super

Hostplus among KiwiSaver/super

-100-500+50+100
More negativeNet sentimentMore positive

Across: net sentiment. Size: share of voice. Ring: its sentiment mix. 4 brands with a single mention left off.

  • Positive
  • Neutral
  • Negative
  • Mixed
Share of voice
4%
10th of 54, 235 mentions
Net sentiment
+20
Peer median 0
Net advocacy
+11
Peer median 0
Rejection
<1%
1 of 235 staged mentions
  • 10th of 54 for share of voice
  • 6th of 26 for net sentiment
  • 4th of 26 for net advocacy
  • 5th of 26 for past awareness
  • 6th of 26 for rejection

Hostplus against its peers

The share of Hostplus's mentions at each stage, against the median of the other brands in KiwiSaver/super mentioned in this view (53 of them).

Every staged mention of Hostplus, 100%Rejection, the exit

  1. Awareness

    38%

    -12 pts on peers (50%)

    Names the brand in passing or in the news.

  2. Consideration

    33%

    +23 pts on peers (11%)

    Weighing it up, asking about it, comparing.

  3. Usage

    17%

    -4 pts on peers (21%)

    Says they bank, invest or are insured with it.

  4. Preference

    3%

    +3 pts on peers (0%)

    Chooses it over the alternatives.

  5. Advocacy

    9%

    +9 pts on peers (0%)

    Recommends it to others.

  6. Rejection

    <1%

    Level with peers (0%)

    Left it, refuses it or warns others off.

Mentions by week

  • Positive
  • Neutral
  • Negative
  • Mixed
7 AugWeek of 6 Nov

Where the conversation happens

Mentions by source in Australia and New Zealand; the figure beside each count is net sentiment.

  • Reddit
    217+26
  • News
    14-43
  • Brand pages
    4-75

What the posts were about

Sence tags each finance post with what it covers. These are the topics of the posts Hostplus was named under; brand page posts are not tagged, so they sit under "Not tagged".

  • KiwiSaver and Super
    192+17
  • Investing
    50+12
  • Money Advice
    44+30
  • Not tagged
    14+43
  • Insurance
    5+20
  • Home Loans
    10

Who they leave for, and who they leave

Comments that reject one brand and name another they use, prefer or are weighing up.

Losing customers to

Rejects Hostplus, names this brand instead.

Winning customers from

Rejects this brand, names Hostplus instead.

What people actually say

A spread of comments at each stage, as written. Comments that tag or name another commenter are left out.

  • “There are indexed share investment options with very low investment fees and flat admin fees e.g. Hostplus.”
    neutral

    Reddit, Australia, 13 Aug 2026

  • “If u have Hostplus super. Ur kids will go thru hell to get any of it”
    negative

    News, Australia, Facebook, 7 Sep 2026

  • “If "best" means "sponsors the most sports teams" then surely Hostplus is the winner!”
    negative

    Reddit, Australia, 10 Oct 2026

  • “Host plus is .03% for indexed funds”
    neutral

    Reddit, Australia, 16 Oct 2026

The posts that got Hostplus talked about

  1. AustralianSuper fees increase 91% on a $500k account! What is the best alternative?

    r/fiaustralia on Reddit, 12 Aug 2026 · KiwiSaver and Super, Money Advice

    18mentions
  2. Moving on from REST

    r/AusFinance on Reddit, 10 Oct 2026

    12mentions
  3. Super return vs Index

    r/AusFinance on Reddit, 29 Oct 2026 · KiwiSaver and Super

    11mentions
  4. Hostplus reduces fee's, International index option reduced to 0.03%

    r/fiaustralia on Reddit, 22 Sep 2026 · KiwiSaver and Super

    9mentions

Every brand in KiwiSaver/super

Every brand in this view, sortable
Weekly
ANZNZ + AU1,18018%-3243%7%-6
WestpacNZ + AU1,09117%-2443%7%-5
KernelNZ5308%+4671%<1%+16
SharesiesNZ + AU5098%+1362%4%+7
SimplicityNZ3746%+4364%<1%+16
AustralianSuperAU3566%-3535%6%-3
InvestNowNZ3546%+2971%1%+16
ASBNZ3505%-350%2%+2
BNZNZ2634%+1047%2%+3
HostplusAU2354%+2062%<1%+11
MilfordNZ1743%-5137%14%-11
Fisher FundsNZ1282%-6920%28%-27
AMPNZ + AU1122%-738%3%+3
Australian Retirement TrustAU901%+2349%0%+7
CbusAU901%-6416%4%-2
SBS BankNZ671%-2842%0%+4
SmartsharesNZ56<1%057%5%+2
RestAU46<1%-2854%0%+4
Aware SuperAU42<1%-1243%5%0
UniSuperAU38<1%+3953%0%+8
Colonial First StateAU38<1%-350%8%-5
NZ FundsNZ23<1%-789%26%-26
HESTAAU23<1%-4822%4%-4
SuperLifeNZ22<1%+1482%5%+9
MLCAU21<1%-2938%5%0
BoosterNZ20<1%+555%0%+5
GenerateNZ18<1%-2244%0%0
Australian EthicalAU17<1%+3571%6%0
MercerNZ14<1%-743%7%-7
Craigs Investment PartnersNZ12<1%+3333%8%0
Public Sector Superannuation SchemeAU9<1%-1122%0%0
Future SuperAU9<1%-2278%0%0
CareSuperAU8<1%+2525%0%0
Vanguard SuperAU7<1%+7171%0%0
PathfinderNZ5<1%+2080%0%0
MASNZ5<1%+10020%0%0
Brighter SuperAU5<1%+20100%0%+20
HiveNZ4<1%+2575%0%0
ConsiliumNZ4<1%+2550%0%0
Smart Future TrustAU4<1%+5025%0%+25
Mercer SuperAU3<1%-6733%0%0
Military SuperAU3<1%-33100%0%0
NGS SuperAU3<1%+3333%0%0
Team SuperAU3<1%-670%0%0
Pie FundsNZ2<1%0100%0%0
KōuraNZ2<1%-500%0%0
FundRock NZNZ2<1%050%0%0
Insignia FinancialAU2<1%050%0%0
Vision SuperAU2<1%050%0%0
Equip SuperAU2<1%00%0%0
AE KiwiSaverNZ1<1%-1000%0%0
Quay StreetNZ1<1%+100100%0%+100
Prime SuperAU1<1%00%0%0
legalsuperAU1<1%00%0%0