Sence
AustralianSuper againstKiwiSaver/superinAU + NZ

AustralianSuper

356 mentions in Australia and New Zealand, 6th of 54 in KiwiSaver/super for share of voice. Net sentiment sits 35 points below the peer median.

Markets
AU
Compare AustralianSuper with other KiwiSaver/super

AustralianSuper among KiwiSaver/super

-100-500+50+100
More negativeNet sentimentMore positive

Across: net sentiment. Size: share of voice. Ring: its sentiment mix. 4 brands with a single mention left off.

  • Positive
  • Neutral
  • Negative
  • Mixed
Share of voice
6%
6th of 54, 356 mentions
Net sentiment
-35
Peer median 0
Net advocacy
-3
Peer median 0
Rejection
6%
20 of 356 staged mentions
  • 6th of 54 for share of voice
  • 21st of 26 for net sentiment
  • 19th of 26 for net advocacy
  • 22nd of 26 for past awareness
  • 20th of 26 for rejection

AustralianSuper against its peers

The share of AustralianSuper's mentions at each stage, against the median of the other brands in KiwiSaver/super mentioned in this view (53 of them).

Every staged mention of AustralianSuper, 100%Rejection, the exit

  1. Awareness

    60%

    +10 pts on peers (50%)

    Names the brand in passing or in the news.

  2. Consideration

    14%

    +3 pts on peers (11%)

    Weighing it up, asking about it, comparing.

  3. Usage

    18%

    -3 pts on peers (21%)

    Says they bank, invest or are insured with it.

  4. Preference

    1%

    +1 pts on peers (0%)

    Chooses it over the alternatives.

  5. Advocacy

    1%

    +1 pts on peers (0%)

    Recommends it to others.

  6. Rejection

    6%

    +6 pts on peers (0%)

    Left it, refuses it or warns others off.

Mentions by week

  • Positive
  • Neutral
  • Negative
  • Mixed
7 AugWeek of 6 Nov

Where the conversation happens

Mentions by source in Australia and New Zealand; the figure beside each count is net sentiment.

  • Reddit
    194-34
  • News
    140-35
  • Brand pages
    11-91
  • Reviewers and creators
    100
  • Public bodies
    1-100

What the posts were about

Sence tags each finance post with what it covers. These are the topics of the posts AustralianSuper was named under; brand page posts are not tagged, so they sit under "Not tagged".

  • KiwiSaver and Super
    261-30
  • Money Advice
    51-25
  • Insurance
    47-68
  • Investing
    44-23
  • Not tagged
    15-47
  • Scams and Fraud
    5-60
  • Home Loans
    4-25
  • Banking
    10
  • Credit and BNPL
    10

Who they leave for, and who they leave

Comments that reject one brand and name another they use, prefer or are weighing up.

Losing customers to

Rejects AustralianSuper, names this brand instead.

Winning customers from

Rejects this brand, names AustralianSuper instead.

What people actually say

A spread of comments at each stage, as written. Comments that tag or name another commenter are left out.

  • “Australian Super is spending it in India that's why”
    negative

    News, Australia, Facebook, 18 Aug 2026

  • “Um isnt Australian super some of the biggest investors in open ai? More likely half”
    neutral

    Also mentionsOpenAI, neutral sentiment

    News, Australia, Facebook, 8 Sep 2026

  • “Of course. We all saw what AustralianSuper was doing trying to scam people out of their inheritances with these non binding nomination things”
    negative

    News, Australia, Facebook, 15 Sep 2026

  • “Don’t tell Chris Bowen that his union mates at Aus Super are protecting coal mining worker livelihoods.”
    neutral

    Also mentionsChris Bowen, negative sentiment

    Reddit, Australia, 11 Oct 2026

The posts that got AustralianSuper talked about

  1. Wife passed away, death cover rejected. Dont know what to do.

    r/AusFinance on Reddit, 26 Oct 2026 · Insurance

    41mentions

  2. AustralianSuper fees increase 91% on a $500k account! What is the best alternative?

    r/fiaustralia on Reddit, 12 Aug 2026 · KiwiSaver and Super, Money Advice

    20mentions

  3. Australia’s largest super fund, Australian Super, is investing members’ money in Israeli companies profiting from the US/Israeli genocide of the Palestinians. AusSuper holds shares

    Michael West Journo on Facebook, 14 Aug 2026 · KiwiSaver and Super

    18mentions

  4. AustralianSuper fees increase 91% on a $500k account! What is the best alternative?

    r/AusFinance on Reddit, 12 Aug 2026 · KiwiSaver and Super, Money Advice

    15mentions

Every brand in KiwiSaver/super

Every brand in this view, sortable
Weekly
ANZNZ + AU1,18018%-3243%7%-6
WestpacNZ + AU1,09117%-2443%7%-5
KernelNZ5308%+4671%<1%+16
SharesiesNZ + AU5098%+1362%4%+7
SimplicityNZ3746%+4364%<1%+16
AustralianSuperAU3566%-3535%6%-3
InvestNowNZ3546%+2971%1%+16
ASBNZ3505%-350%2%+2
BNZNZ2634%+1047%2%+3
HostplusAU2354%+2062%<1%+11
MilfordNZ1743%-5137%14%-11
Fisher FundsNZ1282%-6920%28%-27
AMPNZ + AU1122%-738%3%+3
Australian Retirement TrustAU901%+2349%0%+7
CbusAU901%-6416%4%-2
SBS BankNZ671%-2842%0%+4
SmartsharesNZ56<1%057%5%+2
RestAU46<1%-2854%0%+4
Aware SuperAU42<1%-1243%5%0
UniSuperAU38<1%+3953%0%+8
Colonial First StateAU38<1%-350%8%-5
NZ FundsNZ23<1%-789%26%-26
HESTAAU23<1%-4822%4%-4
SuperLifeNZ22<1%+1482%5%+9
MLCAU21<1%-2938%5%0
BoosterNZ20<1%+555%0%+5
GenerateNZ18<1%-2244%0%0
Australian EthicalAU17<1%+3571%6%0
MercerNZ14<1%-743%7%-7
Craigs Investment PartnersNZ12<1%+3333%8%0
Public Sector Superannuation SchemeAU9<1%-1122%0%0
Future SuperAU9<1%-2278%0%0
CareSuperAU8<1%+2525%0%0
Vanguard SuperAU7<1%+7171%0%0
PathfinderNZ5<1%+2080%0%0
MASNZ5<1%+10020%0%0
Brighter SuperAU5<1%+20100%0%+20
HiveNZ4<1%+2575%0%0
ConsiliumNZ4<1%+2550%0%0
Smart Future TrustAU4<1%+5025%0%+25
Mercer SuperAU3<1%-6733%0%0
Military SuperAU3<1%-33100%0%0
NGS SuperAU3<1%+3333%0%0
Team SuperAU3<1%-670%0%0
Pie FundsNZ2<1%0100%0%0
KōuraNZ2<1%-500%0%0
FundRock NZNZ2<1%050%0%0
Insignia FinancialAU2<1%050%0%0
Vision SuperAU2<1%050%0%0
Equip SuperAU2<1%00%0%0
AE KiwiSaverNZ1<1%-1000%0%0
Quay StreetNZ1<1%+100100%0%+100
Prime SuperAU1<1%00%0%0
legalsuperAU1<1%00%0%0