MLC
21 mentions in Australia and New Zealand, 25th of 54 in KiwiSaver/super for share of voice. Net sentiment sits 29 points below the peer median.
- Markets
- AU
- Category
- KiwiSaver/super
- Part of
- Insignia Financial
- Website
- mlc.com.au
MLC among KiwiSaver/super
Across: net sentiment. Size: share of voice. Ring: its sentiment mix. 4 brands with a single mention left off.
- Positive
- Neutral
- Negative
- Mixed
- Share of voice
- <1%
- 25th of 54, 21 mentions
- Net sentiment
- -29
- Peer median 0
- Net advocacy
- 0
- Peer median 0
- Rejection
- 5%
- 1 of 21 staged mentions
- 25th of 54 for share of voice
- 19th of 26 for net sentiment
- 16th of 26 for net advocacy
- 20th of 26 for past awareness
- 17th of 26 for rejection
MLC against its peers
The share of MLC's mentions at each stage, against the median of the other brands in KiwiSaver/super mentioned in this view (53 of them).
Every staged mention of MLC, 100%Rejection, the exit
Awareness
57%
+7 pts on peers (50%)
Names the brand in passing or in the news.
Consideration
10%
-4 pts on peers (13%)
Weighing it up, asking about it, comparing.
Usage
24%
+3 pts on peers (21%)
Says they bank, invest or are insured with it.
Preference
0%
Level with peers (0%)
Chooses it over the alternatives.
Advocacy
5%
+5 pts on peers (0%)
Recommends it to others.
Rejection
5%
+5 pts on peers (0%)
Left it, refuses it or warns others off.
Mentions by week
- Positive
- Neutral
- Negative
- Mixed
Where the conversation happens
Mentions by source in Australia and New Zealand; the figure beside each count is net sentiment.
- Reddit15-20
- News5-40
- Brand pages1-100
What the posts were about
Sence tags each finance post with what it covers. These are the topics of the posts MLC was named under; brand page posts are not tagged, so they sit under "Not tagged".
- KiwiSaver and Super10-40
- Not tagged5-20
- Money Advice4-50
- Investing30
Who they leave for, and who they leave
Comments that reject one brand and name another they use, prefer or are weighing up.
Losing customers to
Rejects MLC, names this brand instead.
No comments in this view.
Winning customers from
Rejects this brand, names MLC instead.
No comments in this view.
What people actually say
A spread of comments at each stage, as written. Comments that tag or name another commenter are left out.
“I really need to do this. MLC is so average.”
negativeReddit, Australia, 13 Aug 2026
“You're close: It would be from MLC or AMP or which ever big mob they either franchise or by their 'advice' from.... and give it a few years, I can imagine it will be straight from AI slops ville.”
The posts that got MLC talked about
- 3mentions
NAB added more than 7000 staff in India and Vietnam before axing thousands of Australian employees
r/AusFinance on Reddit, 21 Oct 2026
- 2mentions
Moving on from REST
r/AusFinance on Reddit, 10 Oct 2026
- 1mentions
Housing experts and economists have slammed a wild One Nation plan to let Aussies raid their superannuation for rent and mortgages - warning the inflation hit alone will push homes
Courier Mail on Facebook, 7 Sep 2026 · KiwiSaver and Super
- 1mentions
How you retire is up to you. Get clarity on where you’re headed and how you can get there using MLC’s tools and calculators. Find out more: https://www.mlc.com.au/personal/realreti
MLC Australia on Facebook, 7 Aug 2026 · KiwiSaver and Super
Every brand in KiwiSaver/super
| Weekly | ||||||
|---|---|---|---|---|---|---|
 ANZNZ + AU | 1,18018% | -32 | 43% | 7% | -6 | |
 WestpacNZ + AU | 1,09117% | -24 | 43% | 7% | -5 | |
 KernelNZ | 5308% | +46 | 71% | <1% | +16 | |
 SharesiesNZ + AU | 5098% | +13 | 62% | 4% | +7 | |
 SimplicityNZ | 3746% | +43 | 64% | <1% | +16 | |
 AustralianSuperAU | 3566% | -35 | 35% | 6% | -3 | |
 InvestNowNZ | 3546% | +29 | 71% | 1% | +16 | |
 ASBNZ | 3505% | -3 | 50% | 2% | +2 | |
 BNZNZ | 2634% | +10 | 47% | 2% | +3 | |
 HostplusAU | 2354% | +20 | 62% | <1% | +11 | |
 MilfordNZ | 1743% | -51 | 37% | 14% | -11 | |
 Fisher FundsNZ | 1282% | -69 | 20% | 28% | -27 | |
 AMPNZ + AU | 1122% | -7 | 38% | 3% | +3 | |
 Australian Retirement TrustAU | 901% | +23 | 49% | 0% | +7 | |
 CbusAU | 901% | -64 | 16% | 4% | -2 | |
 SBS BankNZ | 671% | -28 | 42% | 0% | +4 | |
 SmartsharesNZ | 56<1% | 0 | 57% | 5% | +2 | |
 RestAU | 46<1% | -28 | 54% | 0% | +4 | |
 Aware SuperAU | 42<1% | -12 | 43% | 5% | 0 | |
 UniSuperAU | 38<1% | +39 | 53% | 0% | +8 | |
 Colonial First StateAU | 38<1% | -3 | 50% | 8% | -5 | |
 NZ FundsNZ | 23<1% | -78 | 9% | 26% | -26 | |
 HESTAAU | 23<1% | -48 | 22% | 4% | -4 | |
 SuperLifeNZ | 22<1% | +14 | 82% | 5% | +9 | |
| MLCAU | 21<1% | -29 | 38% | 5% | 0 | |
 BoosterNZ | 20<1% | +5 | 55% | 0% | +5 | |
 GenerateNZ | 18<1% | -22 | 44% | 0% | 0 | |
 Australian EthicalAU | 17<1% | +35 | 71% | 6% | 0 | |
 MercerNZ | 14<1% | -7 | 43% | 7% | -7 | |
 Craigs Investment PartnersNZ | 12<1% | +33 | 33% | 8% | 0 | |
 Public Sector Superannuation SchemeAU | 9<1% | -11 | 22% | 0% | 0 | |
 Future SuperAU | 9<1% | -22 | 78% | 0% | 0 | |
 CareSuperAU | 8<1% | +25 | 25% | 0% | 0 | |
 Vanguard SuperAU | 7<1% | +71 | 71% | 0% | 0 | |
 PathfinderNZ | 5<1% | +20 | 80% | 0% | 0 | |
 MASNZ | 5<1% | +100 | 20% | 0% | 0 | |
 Brighter SuperAU | 5<1% | +20 | 100% | 0% | +20 | |
| HiveNZ | 4<1% | +25 | 75% | 0% | 0 | |
| 4<1% | +25 | 50% | 0% | 0 | ||
| Smart Future TrustAU | 4<1% | +50 | 25% | 0% | +25 | |
 Mercer SuperAU | 3<1% | -67 | 33% | 0% | 0 | |
 Military SuperAU | 3<1% | -33 | 100% | 0% | 0 | |
 NGS SuperAU | 3<1% | +33 | 33% | 0% | 0 | |
 Team SuperAU | 3<1% | -67 | 0% | 0% | 0 | |
 Pie FundsNZ | 2<1% | 0 | 100% | 0% | 0 | |
 KōuraNZ | 2<1% | -50 | 0% | 0% | 0 | |
| FundRock NZNZ | 2<1% | 0 | 50% | 0% | 0 | |
 Insignia FinancialAU | 2<1% | 0 | 50% | 0% | 0 | |
 Vision SuperAU | 2<1% | 0 | 50% | 0% | 0 | |
 Equip SuperAU | 2<1% | 0 | 0% | 0% | 0 | |
 AE KiwiSaverNZ | 1<1% | -100 | 0% | 0% | 0 | |
 Quay StreetNZ | 1<1% | +100 | 100% | 0% | +100 | |
 Prime SuperAU | 1<1% | 0 | 0% | 0% | 0 | |
 legalsuperAU | 1<1% | 0 | 0% | 0% | 0 |