Aware Super
42 mentions in Australia and New Zealand, 19th of 54 in KiwiSaver/super for share of voice. Net sentiment sits 12 points below the peer median.
- Markets
- AU
- Category
- KiwiSaver/super
- Website
- aware.com.au
Aware Super among KiwiSaver/super
Across: net sentiment. Size: share of voice. Ring: its sentiment mix. 4 brands with a single mention left off.
- Positive
- Neutral
- Negative
- Mixed
- Share of voice
- <1%
- 19th of 54, 42 mentions
- Net sentiment
- -12
- Peer median 0
- Net advocacy
- 0
- Peer median 0
- Rejection
- 5%
- 2 of 42 staged mentions
- 19th of 54 for share of voice
- 15th of 26 for net sentiment
- 16th of 26 for net advocacy
- 16th of 26 for past awareness
- 17th of 26 for rejection
Aware Super against its peers
The share of Aware Super's mentions at each stage, against the median of the other brands in KiwiSaver/super mentioned in this view (53 of them).
Every staged mention of Aware Super, 100%Rejection, the exit
Awareness
52%
+2 pts on peers (50%)
Names the brand in passing or in the news.
Consideration
17%
+6 pts on peers (11%)
Weighing it up, asking about it, comparing.
Usage
21%
+1 pts on peers (21%)
Says they bank, invest or are insured with it.
Preference
0%
Level with peers (0%)
Chooses it over the alternatives.
Advocacy
5%
+5 pts on peers (0%)
Recommends it to others.
Rejection
5%
+5 pts on peers (0%)
Left it, refuses it or warns others off.
Mentions by week
- Positive
- Neutral
- Negative
- Mixed
Where the conversation happens
Mentions by source in Australia and New Zealand; the figure beside each count is net sentiment.
- Reddit230
- News13-8
- Brand pages6-67
What the posts were about
Sence tags each finance post with what it covers. These are the topics of the posts Aware Super was named under; brand page posts are not tagged, so they sit under "Not tagged".
- KiwiSaver and Super280
- Money Advice80
- Not tagged6-50
- Insurance3-33
- Investing3+67
- Banking1-100
- Payments and Fintech1-100
Who they leave for, and who they leave
Comments that reject one brand and name another they use, prefer or are weighing up.
Losing customers to
Rejects Aware Super, names this brand instead.
No comments in this view.
Winning customers from
Rejects this brand, names Aware Super instead.
No comments in this view.
What people actually say
A spread of comments at each stage, as written. Comments that tag or name another commenter are left out.
“poor set of questions and very poor responses - all about her tool /calculator -promo to join aware...haa haa”
negativeNews, Australia, YouTube, 5 Sep 2026
“I've never seen Aware''s retirement manager on your website.”
neutralNews, Australia, Facebook, 5 Sep 2026
“Aware Super, it’s Albo’s government asset piggy bank! It’s NOT our money ! He spends you pay! Watch out Aged Care cost’s are thro the roof, way more than Cost of Living! Research please”
negativeAlso mentionsAnthony Albanese, negative sentiment
News, Australia, Facebook, 5 Sep 2026
“Matt McLennan AWARE SUPER 9.63% over the last 10 years.”
neutralAlso mentionsMatt McLennan, neutral sentiment
News, Australia, Facebook, 13 Sep 2026
The posts that got Aware Super talked about
- 4mentions
Aware super high growth vs high growth indexed
r/AusFinance on Reddit, 27 Sep 2026 · KiwiSaver and Super
- 2mentions
Plot twist: future Lindsay had notes 🎯
Aware Super on Facebook, 4 Sep 2026
- 2mentions
As the cost of living crisis continues to bite, how much super do you need now to retire comfortably? #9ACA
A Current Affair on Facebook, 5 Sep 2026 · KiwiSaver and Super, Money Advice
- 2mentions
How much super do you need to retire? | A Current Affair
A Current Affair on YouTube, 5 Sep 2026 · KiwiSaver and Super
Every brand in KiwiSaver/super
| Weekly | ||||||
|---|---|---|---|---|---|---|
 ANZNZ + AU | 1,18018% | -32 | 43% | 7% | -6 | |
 WestpacNZ + AU | 1,09117% | -24 | 43% | 7% | -5 | |
 KernelNZ | 5308% | +46 | 71% | <1% | +16 | |
 SharesiesNZ + AU | 5098% | +13 | 62% | 4% | +7 | |
 SimplicityNZ | 3746% | +43 | 64% | <1% | +16 | |
 AustralianSuperAU | 3566% | -35 | 35% | 6% | -3 | |
 InvestNowNZ | 3546% | +29 | 71% | 1% | +16 | |
 ASBNZ | 3505% | -3 | 50% | 2% | +2 | |
 BNZNZ | 2634% | +10 | 47% | 2% | +3 | |
 HostplusAU | 2354% | +20 | 62% | <1% | +11 | |
 MilfordNZ | 1743% | -51 | 37% | 14% | -11 | |
 Fisher FundsNZ | 1282% | -69 | 20% | 28% | -27 | |
 AMPNZ + AU | 1122% | -7 | 38% | 3% | +3 | |
 Australian Retirement TrustAU | 901% | +23 | 49% | 0% | +7 | |
 CbusAU | 901% | -64 | 16% | 4% | -2 | |
 SBS BankNZ | 671% | -28 | 42% | 0% | +4 | |
 SmartsharesNZ | 56<1% | 0 | 57% | 5% | +2 | |
 RestAU | 46<1% | -28 | 54% | 0% | +4 | |
| Aware SuperAU | 42<1% | -12 | 43% | 5% | 0 | |
 UniSuperAU | 38<1% | +39 | 53% | 0% | +8 | |
 Colonial First StateAU | 38<1% | -3 | 50% | 8% | -5 | |
 NZ FundsNZ | 23<1% | -78 | 9% | 26% | -26 | |
 HESTAAU | 23<1% | -48 | 22% | 4% | -4 | |
 SuperLifeNZ | 22<1% | +14 | 82% | 5% | +9 | |
 MLCAU | 21<1% | -29 | 38% | 5% | 0 | |
 BoosterNZ | 20<1% | +5 | 55% | 0% | +5 | |
 GenerateNZ | 18<1% | -22 | 44% | 0% | 0 | |
 Australian EthicalAU | 17<1% | +35 | 71% | 6% | 0 | |
 MercerNZ | 14<1% | -7 | 43% | 7% | -7 | |
 Craigs Investment PartnersNZ | 12<1% | +33 | 33% | 8% | 0 | |
 Public Sector Superannuation SchemeAU | 9<1% | -11 | 22% | 0% | 0 | |
 Future SuperAU | 9<1% | -22 | 78% | 0% | 0 | |
 CareSuperAU | 8<1% | +25 | 25% | 0% | 0 | |
 Vanguard SuperAU | 7<1% | +71 | 71% | 0% | 0 | |
 PathfinderNZ | 5<1% | +20 | 80% | 0% | 0 | |
 MASNZ | 5<1% | +100 | 20% | 0% | 0 | |
 Brighter SuperAU | 5<1% | +20 | 100% | 0% | +20 | |
| HiveNZ | 4<1% | +25 | 75% | 0% | 0 | |
| 4<1% | +25 | 50% | 0% | 0 | ||
| Smart Future TrustAU | 4<1% | +50 | 25% | 0% | +25 | |
 Mercer SuperAU | 3<1% | -67 | 33% | 0% | 0 | |
 Military SuperAU | 3<1% | -33 | 100% | 0% | 0 | |
 NGS SuperAU | 3<1% | +33 | 33% | 0% | 0 | |
 Team SuperAU | 3<1% | -67 | 0% | 0% | 0 | |
 Pie FundsNZ | 2<1% | 0 | 100% | 0% | 0 | |
 KōuraNZ | 2<1% | -50 | 0% | 0% | 0 | |
| FundRock NZNZ | 2<1% | 0 | 50% | 0% | 0 | |
 Insignia FinancialAU | 2<1% | 0 | 50% | 0% | 0 | |
 Vision SuperAU | 2<1% | 0 | 50% | 0% | 0 | |
 Equip SuperAU | 2<1% | 0 | 0% | 0% | 0 | |
 AE KiwiSaverNZ | 1<1% | -100 | 0% | 0% | 0 | |
 Quay StreetNZ | 1<1% | +100 | 100% | 0% | +100 | |
 Prime SuperAU | 1<1% | 0 | 0% | 0% | 0 | |
 legalsuperAU | 1<1% | 0 | 0% | 0% | 0 |