Australian Ethical againstKiwiSaver/superinAU + NZ

Australian Ethical

17 mentions in Australia and New Zealand, 28th of 54 in KiwiSaver/super for share of voice. Net sentiment sits 35 points above the peer median.

Markets: AU
Category: KiwiSaver/super
Website: australianethical.com.au

Compare Australian Ethical with other KiwiSaver/super

Australian Ethical among KiwiSaver/super

Across: net sentiment. Size: share of voice. Ring: its sentiment mix. 4 brands with a single mention left off.

Positive
Neutral
Negative
Mixed

Share of voice: <1%; 28th of 54, 17 mentions
Net sentiment: +35; Peer median 0
Net advocacy: 0; Peer median 0
Rejection: 6%; 1 of 17 staged mentions

28th of 54 for share of voice
Unranked for net sentiment (ranks from 20 mentions)
Unranked for net advocacy (ranks from 20 mentions)
Unranked for past awareness (ranks from 20 mentions)
Unranked for rejection (ranks from 20 mentions)

Australian Ethical against its peers

The share of Australian Ethical's mentions at each stage, against the median of the other brands in KiwiSaver/super mentioned in this view (53 of them).

Every staged mention of Australian Ethical, 100%Rejection, the exit

Awareness
24%
-26 pts on peers (50%)
Names the brand in passing or in the news.
Consideration
6%
-7 pts on peers (13%)
Weighing it up, asking about it, comparing.
Usage
59%
+38 pts on peers (21%)
Says they bank, invest or are insured with it.
Preference
0%
Level with peers (0%)
Chooses it over the alternatives.
Advocacy
6%
+6 pts on peers (0%)
Recommends it to others.
Rejection
6%
+6 pts on peers (0%)
Left it, refuses it or warns others off.

Mentions by week

Positive
Neutral
Negative
Mixed

7 AugWeek of 6 Nov

Where the conversation happens

Mentions by source in Australia and New Zealand; the figure beside each count is net sentiment.

News
10+40
Reddit
50
Brand pages
1+100
Reviewers and creators
1+100

What the posts were about

Sence tags each finance post with what it covers. These are the topics of the posts Australian Ethical was named under; brand page posts are not tagged, so they sit under "Not tagged".

KiwiSaver and Super
14+43
Investing
4-25
Money Advice
1+100
Not tagged
1+100
Scams and Fraud
1+100

Who they leave for, and who they leave

Comments that reject one brand and name another they use, prefer or are weighing up.

Losing customers to

Rejects Australian Ethical, names this brand instead.

Hostplus1100%

Winning customers from

Rejects this brand, names Australian Ethical instead.

AustralianSuper1100%

What people actually say

A spread of comments at each stage, as written. Comments that tag or name another commenter are left out.

“That’s why we are with Australian Ethical Investment”
positive
News, Australia, Facebook, 14 Aug 2026
“I switched to Australian ethical!”
positive
News, Australia, Facebook, 15 Aug 2026
“Thanks for sharing, I'm currently disillusioned with Australian Ethical and have been tossing up between a few options. Hostplus might be the answer.”
negative
Also mentionsHostplus, positive sentiment
Reddit, Australia, 22 Sep 2026
“Switched to Australian Ethical because I don’t want my money to go to Palantir”
positive
Also mentionsPalantir, negative sentiment
Brand pages, Australia, Facebook, 10 Oct 2026

The posts that got Australian Ethical talked about

Australia’s largest super fund, Australian Super, is investing members’ money in Israeli companies profiting from the US/Israeli genocide of the Palestinians. AusSuper holds shares
Michael West Journo on Facebook, 14 Aug 2026 · KiwiSaver and Super
9mentions
The treasurer has accused the Coalition and One Nation of wanting to destroy Australia’s compulsory superannuation system.
The Age on Facebook, 17 Aug 2026 · KiwiSaver and Super
1mentions
Is $2 million in super enough to retire on? Maybe. Maybe not. It's easy to get caught up in where you're "supposed" to be. The better question is: where are you trying to get to? T
UniSuper on Facebook, 24 Sep 2026 · KiwiSaver and Super, Money Advice
1mentions
“I want my money back. I want my $547,000 that was taken from me.” This is the story of Australia’s biggest superannuation scandal involving the Shield and First Guardian master fu
CHOICE on Facebook, 29 Oct 2026 · KiwiSaver and Super, Scams and Fraud
1mentions

Every brand in KiwiSaver/super

Every brand in this view, sortable

ANZNZ + AU	1,18018%	-32	43%	7%	-6
WestpacNZ + AU	1,09117%	-24	43%	7%	-5
KernelNZ	5308%	+46	71%	<1%	+16
SharesiesNZ + AU	5098%	+13	62%	4%	+7
SimplicityNZ	3746%	+43	64%	<1%	+16
AustralianSuperAU	3566%	-35	35%	6%	-3
InvestNowNZ	3546%	+29	71%	1%	+16
ASBNZ	3505%	-3	50%	2%	+2
BNZNZ	2634%	+10	47%	2%	+3
HostplusAU	2354%	+20	62%	<1%	+11
MilfordNZ	1743%	-51	37%	14%	-11
Fisher FundsNZ	1282%	-69	20%	28%	-27
AMPNZ + AU	1122%	-7	38%	3%	+3
Australian Retirement TrustAU	901%	+23	49%	0%	+7
CbusAU	901%	-64	16%	4%	-2
SBS BankNZ	671%	-28	42%	0%	+4
SmartsharesNZ	56<1%	0	57%	5%	+2
RestAU	46<1%	-28	54%	0%	+4
Aware SuperAU	42<1%	-12	43%	5%	0
UniSuperAU	38<1%	+39	53%	0%	+8
Colonial First StateAU	38<1%	-3	50%	8%	-5
NZ FundsNZ	23<1%	-78	9%	26%	-26
HESTAAU	23<1%	-48	22%	4%	-4
SuperLifeNZ	22<1%	+14	82%	5%	+9
MLCAU	21<1%	-29	38%	5%	0
BoosterNZ	20<1%	+5	55%	0%	+5
GenerateNZ	18<1%	-22	44%	0%	0
Australian EthicalAU	17<1%	+35	71%	6%	0
MercerNZ	14<1%	-7	43%	7%	-7
Craigs Investment PartnersNZ	12<1%	+33	33%	8%	0
Public Sector Superannuation SchemeAU	9<1%	-11	22%	0%	0
Future SuperAU	9<1%	-22	78%	0%	0
CareSuperAU	8<1%	+25	25%	0%	0
Vanguard SuperAU	7<1%	+71	71%	0%	0
PathfinderNZ	5<1%	+20	80%	0%	0
MASNZ	5<1%	+100	20%	0%	0
Brighter SuperAU	5<1%	+20	100%	0%	+20
HiveNZ	4<1%	+25	75%	0%	0
ConsiliumNZ	4<1%	+25	50%	0%	0
Smart Future TrustAU	4<1%	+50	25%	0%	+25
Mercer SuperAU	3<1%	-67	33%	0%	0
Military SuperAU	3<1%	-33	100%	0%	0
NGS SuperAU	3<1%	+33	33%	0%	0
Team SuperAU	3<1%	-67	0%	0%	0
Pie FundsNZ	2<1%	0	100%	0%	0
KōuraNZ	2<1%	-50	0%	0%	0
FundRock NZNZ	2<1%	0	50%	0%	0
Insignia FinancialAU	2<1%	0	50%	0%	0
Vision SuperAU	2<1%	0	50%	0%	0
Equip SuperAU	2<1%	0	0%	0%	0
AE KiwiSaverNZ	1<1%	-100	0%	0%	0
Quay StreetNZ	1<1%	+100	100%	0%	+100
Prime SuperAU	1<1%	0	0%	0%	0
legalsuperAU	1<1%	0	0%	0%	0